Tony Zambito

JUNE 1, 2011

Image via Wikipedia.   The second, The Research Methods of Social Buyerology , reviewed the types of research methods needed to attain a deep understanding of the new social buyer persona.  One of the first premises of Social Buyerology is that it must reside within a social organization. 

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100

Tony Zambito

DECEMBER 12, 2010

Image via Wikipedia. Adapting to transformative changes in buyer behavior is the most significant challenge facing B2B organizations.    For the past thirty to forty years, sales have focused on relationship building, methodology, and processes. 

B2B Sales 100

B2B Sales Buyer Personas Multi-Channel B2B 100

Tony Zambito

APRIL 17, 2011

Image via Wikipedia. One of the major outcomes of the recent advances in the social age is the resurgence of contextually-based persona development and its’ role in helping to inform as well as shape strategy.    This has been the case most prominently in the area of user-centered design.  What is Context?

Buyer Personas 100

Buyer Personas Buying Cycle Buyer's Journey Demand Generation Agencies 100

Tony Zambito

NOVEMBER 8, 2010

Image via Wikipedia.   In my previous brief, The Design of Buyer Experience , I noted the monumental shift occurring in our market-driven economy in terms of buyer behavior and buyer strategy and that this shift is ushering in a new era of Buyer Experience Economics for both buyers and sellers alike. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Demand Generation Agencies Fulfillment 100

Tony Zambito

MAY 23, 2010

Image via Wikipedia.   If an organizations hopes to accomplish a business level feat akin to UCLA’s basketball dynasty it will need to have a consistent focus on understanding the goals of its buyers.    Many organizations surprisingly do not have a game plan for understanding and aligning with buyer goals. 

Buyer Personas 100

Buyer Personas Wikipedia Ideal Customer Profiles Social Media 100

Tony Zambito

SEPTEMBER 8, 2010

Image via Wikipedia.   This broader context is essential to viewing in totality the buyer experience one has with their organization.    Many organizations continue to struggle with this issue.  Over the past decade, customer experience has become part of the landscape of business thinking. 

Buyer Personas 100

Buyer Personas Buying Cycle B2B Lead Ranking 100

Tony Zambito

OCTOBER 4, 2010

Image via Wikipedia.   Embracing buyer experience strategies and experience design in the B2B world is like discovering a new frontier.    A focus that can provide the rudimentary map that can guide leaders through the frontier of buyer experience strategies and design. . 

Buyer Personas 100

Buyer Personas Marketing Automation Services Buying Cycle Lead Ranking 100

Tony Zambito

MAY 8, 2011

Image via Wikipedia.   This is despite recent entrance of social technology enabled systems and processes all professing to be the cure that remedies this debate.     Tools related to processes and having information available at their fingertips when prospecting and calling on buyers. 

Buyer Personas 100

Buyer Personas Content Marketing Content Buying Cycle 100

Tony Zambito

FEBRUARY 7, 2012

Image via Wikipedia. Organization Infrastructure. Buyers realizing that they were going to identify themselves in the process. Is your sales function still geared towards that “first” call, designed 25 years ago, under the presumption the buyer knows nothing yet? Image via Wikipedia.

Demand Generation Agencies 100

Demand Generation Agencies Wikipedia Demand Generation Buyer Personas 100

Tony Zambito

MAY 5, 2011

Image via Wikipedia.   The key lies in how well you and your organization are responding to the most transformative changes in B2B buying we’ve seen in several decades at least. .      It is a reflection of the personal investment they are willing to make with you and your organization. .   

Buy 100

Buy Buyer Personas B2B Lock-In 100

Biznology

DECEMBER 26, 2012

Photo credit: Wikipedia. But now, EO has turned its Facebook page into an effective environment for engaging these guys, with weekly “Geeky Friday” offers, and the enormously popular Zombie Apocalypse Survival Guide at Halloween, where engineers were invited to design zombie blasting tools using Edmund products. I stand corrected.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Tony Zambito

DECEMBER 19, 2010

Image via Wikipedia.   They come from two plus years of doing qualitative interviews with buyers on behalf of three Fortune 50 organizations.    Many B2B companies still manage from these very same sales processes without regard to the entire buyer experience.    And thank you Mr. . 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Hubspot

NOVEMBER 9, 2016

Updates to the way that the search engines are processing and evaluating content have been tied heavily to the approaches that content publishers have been taking to get results. Publishers now have to restructure their content to try and appear within these featured snippets, of which Wikipedia reigns supreme -- owning an estimated 17.2%

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Martech Advisor

DECEMBER 16, 2019

The customer journey is no longer confined to the process of completing a transaction. Image source: Wikipedia. Definition, Design, Management, Trends, and Examples. Learn More: Adapt Your Personas to the Emotional Moment. Design the rewards in a way that would require individuals to seek help from each other.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Tony Zambito

JULY 24, 2011

Image via Wikipedia.   It really is an ongoing almost never ending process of staying on top of the challenges you have and knowing what’s out there."   The qualitative interviews are not as rigorous as I would normally do in a buyer persona research and development effort but nevertheless revealing. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Hubspot

JANUARY 7, 2015

However, with a four-vessel brewing process , this fresh, domestic craft beer became a game changer for the Boston Beer Company. Burt’s Bees Hand Salve illustrated package design (Image source: Wikipedia ). Quest Nutrition’s branding may not be extraordinary in the design-sense. 5) CLIF Bar. 6) Quest Nutrition.

Differentiation 28

Differentiation Brand Identity Branding Word of Mouth 28

Martech

APRIL 11, 2023

It’s an online publication dedicated to real-world business in the virtual world of Second Life, managed by my avatar persona, Avarie Parker and a global team of avatars composed of writers, editors, photographers and videographers. Business email address Subscribe Processing. Get MarTech! In your inbox.

Marketing AI 115

Marketing AI Advertising Agencies Paid Search Agency Lead Ranking 115

Hubspot

OCTOBER 15, 2018

The answer to these problems spans way beyond the number of blog posts being pushed out each week; the real problem lies in the way that most content strategies are being developed and organized. Updates to the way search engines process and evaluate content have created drastic changes in recent years for SEO.

Lead Ranking 77

Lead Ranking Marketing & Strategy Content Long Tail Marketing 77

Tony Zambito

APRIL 20, 2011

Image via Wikipedia. Without context in strategy planning for the new social buyer persona, we are left with a factual approach to identifying target social buyers.    We’ve seen buyer personas become popularized over the past few years for marketing and sales.    Goals. .    Goals.

Buyer Personas 100

Buyer Personas Marketing & Strategy Wikipedia Social Media 100

Valasys

FEBRUARY 5, 2020

Optimize Your Content to Feature in Featured Snippets: This will Optimize the Organic CTR as Google has deduplicated the results on the first page of SERPs: A lot has happened since the January 2020 core algorithmic update by Google. Web pages in featured snippets will no longer be featuring in repeated organic listings.

SEO 59

SEO Practices Google Brand Identity 59

Single Grain

APRIL 3, 2020

4 Steps to Discover Your Ideal Buyer Persona for B2B Marketers. * The Ultimate Guide to Developing Buyer Personas (with Templates!). For example, an article on “How to Tie a Tie” is evergreen because the process doesn’t change much and people will still be searching for it for years to come. Step 2 – How to Get Clients.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Ad Agencies Paid Content 107

Convert

AUGUST 24, 2022

When was the last time you used your buyer persona? Whether you’re using a buyer, user, or customer persona, you can agree that the most exciting time in its life was its creation. But personas can be so much more than semi-fictional depictions of your ideal customer. Personas: Much Maligned But Useful? Naughty Nancy.

High Quality Lead 59

High Quality Lead Ideal Customer Profiles Research Enterprise Management 59

Directive Agency

MAY 9, 2017

For example, we are building a piece on: “The Average Organic Traffic Cost of Series C Funded Firms” Not coincidentally, we have a strong portfolio of Series C funded firms and would like more clients in the B2B software space. Design featured images. Review landing page and provide recommendations to designer.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

B2B Marketing Zone Posts

OCTOBER 5, 2010

Tribes Rule the Hyper-Social Organization - Paul Gillin , September 8, 2010 I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. Buyer Personas. Monitoring.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Metadata

MARCH 18, 2021

Nicolas Vandenberghe: So I thought, okay, this world’s going to change like, Salesforce was designed, in the late 90s. And she had a super successful career as a product designer. So she designed the first iPad app that Steve Jobs demoed on stage when he announced the iPad as a news app. You erase it.

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52