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The 10 Biggest SEO Myths & Misconceptions to Watch for

KoMarketing Associates

PPC can help improve SEO rankings. The idea is that PPC and SEO compliment one another primarily because of Click Through Rate (CTR). For example, when a user sees two results from the same company in search, they are more likely to click because it creates some sort of credible and trust for that company. This is false.

SEO 120
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How to Launch a Successful SEM Campaign for Higher Education

QuanticMind

Search Engine Marketing for Higher Education: Everything You Need to Know. September is not only the start of the new school year at colleges and universities, but it’s also the start of the new fiscal year, which means marketers in higher education need to start rolling out new marketing strategies.

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12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

This is the only LinkedIn group exclusively devoted to B2B technology marketing and serves as a place for marketing professionals to network, share ideas, promote best practices, and stay updated on current happenings in the industry. Arguably one of the most critical aspects of B2B marketing. Search Engine Marketing Blog'

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How to Launch Successful SEM Campaigns for Higher Education

QuanticMind

Search Engine Marketing for Higher Education: Everything You Need to Know. September is not only the start of the new school year at colleges and universities, but it’s also the start of the new fiscal year, which means marketers in higher education need to start rolling out new marketing strategies.

SEM 40
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Why Isn’t My Website Ranking? 9 Reasons You’re NOT Ranking on Google

seo.co

If only building a successful website were as easy as designing a few pages and hitting the upload button to share your content. And the most valuable and cost-effective SEO exposure comes in the form of growing organic search engine traffic. But, alas, it’s a bit more complicated. Get On Track With SEO.co.

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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

This post highlights how absolutely critical Google+ is to Google search, and it seems like it’s only going to grow more important from here. Mike Pickowicz (PPC/SEM Analyst). 50 Things Every Content Marketer Should Know – Elisa Gabbert, WordStream. Solid list of ideas and how to’s. Cheers to 2013!

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Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

How can you use pay-per-click (PPC) advertising intelligence to improve organic SEO? Where should you apply direct marketing methods to your website? What challenges lie ahead for PPC marketers? What critical intelligence can be gained from PPC analytics? and "Apply Your PPC Intelligence to SEO."