Oktopost

JULY 15, 2020

A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. Meanwhile, many companies still have a LinkedIn page that’s designed and operated by their HR department, a holdover from the days when a LinkedIn page was more of a recruitment tool than a lead generation channel.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

KoMarketing Associates

APRIL 7, 2021

A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So B2B demand generation has gained influence thanks to the pandemic. The data bears this out.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

TaylorMadeIn KEW

OCTOBER 7, 2018

In this last post of the series, I turn my attention to the 3 rd and final of my 3 enduring fallacies of B2B marketing – that the purpose of B2B marketing is lead generation. And not all leads are good leads. If not lead generation, what is the purpose of marketing? Does marketing exist to generate leads?

Lead Gen 91

Lead Gen B2B Marketing Lead Scoring Lead Ranking 91

markempa

FEBRUARY 26, 2012

Most lead-generation marketers are not in crisis, but many could use an orderly process to help combat challenges. I chatted with Jen Doyle, Senior Research Manager at MECLABS, about her work as lead author of the MarketingSherpa 2012 Lead Generation Benchmark Report (coming out this spring). asks Doyle.

Lead Gen 120

Lead Gen Tactics Sales Qualified Leads Trade Show 120

Adobe Experience Cloud Blog

AUGUST 15, 2018

As marketers, we talk about analytics and lead generation all the time. But what does the term “lead generation” actually mean? And how will prescriptive analytics guide lead generation in the coming years? Without leads, we have no one to sell to. It’s the first step in the sales supply chain.

Lead Gen 92

Lead Gen Analytics Leads Lead 92

BOP Design

JULY 15, 2022

Whether you are looking to overhaul your lead generation and nurturing or just looking to ensure your these processes are optimized, there are several steps you can take to get a better look at what is working and what needs to change. Next, look for areas to streamline the lead generation and nurturing process.

Lead Generation 105

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 105

Inbox Insight

MAY 9, 2024

Lead generation has become an essential aspect of every company’s growth strategy. While some B2B companies choose to keep lead generation in-house, there are significant advantages to outsourcing this critical function. How does lead generation outsourcing work?

Lead Generation 52

Lead Generation Demand Generation Agencies Sales Qualified Leads Cost per Lead 52

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Steal Some Lead Gen Landing Page Tips From These Clever Unbounce Customers. The bulk of the traffic generated for this campaign was from mobile.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Optinmonster

DECEMBER 22, 2022

Ready to start or improve your email lead generation strategy? You can use email for generating leads as well as bringing them through your marketing funnel towards closing the sale. This list will go through the top 15 email lead generation techniques to help you bring in more customers.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

SmartBug Media

OCTOBER 9, 2019

Inbound lead generation is critical to organizations looking to build a true pipeline. Keep reading for tips and guidance on creating, assessing, and improving your strategy for lead generation marketing. In general, buyers go through three phases when making a decision: Awareness, Consideration, and Intent.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Televerde

AUGUST 23, 2021

Lead generation tools can help companies streamline the often-complex process of converting web visitors into viable leads. In order to reach out to potential leads, tools like automated lead gen triggers and web traffic trackers are needed. 9 Lead Generation Tools that Drive Results.

Sales Management 86

Sales Management Lead Generation Generation Tools 86

Binary Demand

MAY 30, 2023

Lead generation is the lifeblood of any business. And this necessitates investigating new lead generation methods. Remember that you cannot make sales without leads. Therefore, top-tier lead generation is essential to your sales pipeline. At the same time, explore how lead generation companies work.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Binary Demand

MAY 30, 2023

Lead generation is the lifeblood of any business. And this necessitates investigating new lead generation methods. Remember that you cannot make sales without leads. Therefore, top-tier lead generation is essential to your sales pipeline. At the same time, explore how lead generation companies work.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

KoMarketing Associates

JULY 24, 2018

Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. They can – if optimized correctly – deliver more leads and better leads. 4 Lead Gen Form Strategies.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

Only B2B

JUNE 9, 2020

When it comes to generating leads, there are numerous ways to guarantee efficient contact generation. Generate Leads Via Telemarketing. Telemarketing lead generation service providers offer a personalized touch to their dealings. Outbound and Inbound Lead Generation.

Telemarketing 118

Telemarketing Sales Qualified Leads Effectiveness Lead Scoring 118

KoMarketing Associates

APRIL 9, 2019

Want more leads? Maybe… but probably what you really want is better leads. It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. Leads that become closed deals and real revenue. Only 46% said it was lead quantity. Google Trends.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

Brandpoint

SEPTEMBER 17, 2020

One of the most important lead generation tactics you have at your disposal is your website. If you’re looking to boost your lead generation efforts, your website is one of the first places to start. Here are some common lead generation mistakes organizations make with their website and how you should fix them.

Lead Generation 118

Lead Generation Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 118

Biznology

MARCH 27, 2015

That’s why webinars become interesting as a lead generation tactic. That’s why you see webinars rated as one of the top lead-gen tactics today (source: Placester ). It was high-level thought leadership designed to drive top-of-funnel awareness and interest in PGi. The post Are you doing webinars for lead gen?

Lead Gen 80

Lead Gen Webinar Metrics Lead Ranking Marketing Qualified Leads 80

SmartBug Media

APRIL 29, 2021

Whether you are selling shoes or SaaS, we’ve compiled a list of the top web design trends to keep your business “on a roll” for 2021. A few web design trends to create a uniquely beautiful site include: Standout Fonts. Give your website dimension by incorporating design elements that breathe life into your pages. Add Texture.

CMS Development 105

CMS Development Trends Design Industry CMS 105

Contently

JULY 16, 2017

This story is part of Contently’s Accountable Content Series, a collection of articles, webinars, case studies, and events we’ve designed to help marketers deliver measurable brand impact and business outcomes with content. According to Forbes, 93 percent of B2B marketers claim content marketing drives more leads than traditional marketing.

Lead Generation 134

Lead Generation Lead Scoring Lead Ranking Generation 134

Lake One

MAY 16, 2019

Inbound marketers do their diligence developing buyer personas; cultivating content plans informed by keyword research throughout the buyer’s journey designed to attract and convert B2B leads. Help crush your B2B lead gen goals with some help from the social network built for B2B. It’s a common story. Hours go by.

Lead Gen 40

Lead Gen Linkedin Top of Funnel Budget Programs 40

Unbound B2B

JANUARY 10, 2023

Quick Summary: Outsourcing Lead Generation means hiring an external company to help you generate business leads. The cost-per-lead acquisition is different for every business based on size and market competition. Outsourcing lead generation services can save you time and money.

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

Martech Advisor

FEBRUARY 5, 2020

By deploying artificial intelligence and machine learning solutions strategically, B2B marketers can meaningfully improve their lead generation efficiency and sales productivity -- while also unleashing new capabilities that spark customer engagement-transforming innovations.

Marketing AI 127

Marketing AI B2B Sales Lead Gen Lead Ranking 127

Brandpoint

DECEMBER 27, 2018

This post explains how you can turn your content into a lead-generating machine and see more meaningful results. Lead generation and the death of the cold call. A lead is someone who is likely to value, and eventually purchase, the products or services your company offers based on a set of predetermined characteristics.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

KoMarketing Associates

FEBRUARY 13, 2018

If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. Welcome Leads Through Webcasts. Facebook’s current 2.07

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage. The Risks of Over-Reliance on Late-Stage Content Click To Tweet.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

DealSignal

DECEMBER 28, 2021

What Is Demand Generation Marketing? Demand generation marketing is a strategy that marketers use to generate brand awareness and interest in a product or solution at scale, leveraging several disciplines within marketing. The goal of any demand generation manager or marketing lead is to create brand awareness and interest.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52

NetLine

OCTOBER 10, 2019

To say that another way, roughly 97% of all lead gen budget spend is wasted. Considering how vital new leads are to B2B organizations, this is something that should be addressed immediately. Fortunately, there are plenty of tools and vendors in the MarTech space designed to focus on these challenges. That’s right.

Lead Gen 45

Lead Gen Vendors Lead Ranking Sales Qualified Leads 45

PureB2B

MARCH 8, 2022

Demand generation marketing is often mistaken for lead generation. While lead gen is a core part of a successful demand gen campaign, a more central component of demand generation is the process of converting leads through your marketing funnel. We get it: Lead generation is hard.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

PureB2B

MARCH 8, 2022

Demand generation marketing is often mistaken for lead generation. While lead gen is a core part of a successful demand gen campaign, a more central component of demand generation is the process of converting leads through your marketing funnel. We get it: Lead generation is hard.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

Directive Agency

JUNE 10, 2020

As a SaaS marketing leader, it’s no easy task to generate leads that are worth your time, that are at a reasonable cost, and that can turn into potential customers. Answer: “It is critical to take time when building a lead generation strategy. Answer: Here at SEMrush, we use all kinds of lead generating strategies.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Sharpspring

DECEMBER 5, 2018

Lead generation forms are a valuable marketing tool. But if you use lead generation forms, you can capture their contact information and market to them through email as well. Nurturing leads into customers through email is a lot easier than trying to impress them on your site in one shot. Always A/B Test.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Design 52

Martech

MARCH 28, 2024

There’s also the likelihood of consolidation in the AI space, as well as the continued introduction of tools designed specifically for industries like marketing. Dig deeper: 6 ways to use generative AI for your marketing Marketing copywriting with AI Writing copy for ads, social media, email and more is a daily task for many marketers.

Marketing AI 128

Marketing AI Work Management Marketing Management Examples 128

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool?

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

NetLine

OCTOBER 12, 2018

To help you sort through the options and make sense of the logo-lunacy, here are a few tips for how to choose a lead gen vendor. To achieve greater visibility, your lead generation solution should have the capability to connect to CRM, MAS or other data systems – it’s also nice when that setup doesn’t involve developers.

Lead Gen 53

Lead Gen Vendors Lead Scoring Lead Ranking 53

KEO Marketing

MARCH 6, 2015

The new suite of tools is designed to help B2B companies use LinkedIn to generate and nurture high-quality leads in a cost-efficient way. One highlight of the lead gen suite is Lead Accelerator, designed to enable specific, accurate targeting so that messaging is carefully distributed to the ideal audience at the best time.

Lead Gen 48

Lead Gen Display Linkedin Marketing Budget 48

PureB2B

MARCH 28, 2022

One of the major challenges the healthcare technology industry faces with marketing is lead generation. It’s safe to say that there’s a large gap in the identification and conversion processes of marketing qualified leads, especially when looking at priority buyers. Call to Action. Landing Pages.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62