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8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. In this blog post, we explore some of the top content marketing research tools that have not only revolutionized the way we work, but are also part of our own toolkit. It’s certainly one of ours.

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Demographic Segmentation: What Is It & How Can You Use It?

Unbounce

The profile kinda helps you understand your audience, but how the heck would somebody have 1.5 Let’s start with demographic segmentation. In this blog post, we’ll look at what demographic segmentation is, explain why you should try it, and show you how to use it for your landing pages. What Is Demographic Segmentation?

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What Is Progressive Profiling and How Does It Work?

SmartBug Media

What Is Progressive Profiling? Progressive profiling is the progression of collecting a prospect's information through additional questions on subsequent forms. How Does Progressive Profiling Work? Within marketing automation tools like HubSpot, progressive profiling is made possible through the functionality of forms.

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Producing Personalized Campaigns Based on Demographics

PureB2B

In this post, we’ll look at the importance of developing and launching personalized campaigns using demographics to achieve your marketing goals. For those running an e-commerce or SaaS business, you can check the profiles of old and new buyers to view their demographics.

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Building Your Ideal Customer Profile with Data

Heinz Marketing

To truly answer this question, many adept B2B marketers know they must avoid a ‘ lazy ICP’ and know the value in developing a robust ideal customer profile. . Your ideal customer profile definition should not only be clear and commonly agreed upon across your teams, but should also be objective and anchored in customer data. .

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Top 10 Lead Enrichment Tools in 2024

SalesIntel

This can lead to wasted efforts and exhaust the supply of potential customers who match your ideal customer profile (ICP). This blog will help you identify the top ten lead enrichment tools and ensure you choose a reliable data provider for your prospecting efforts. This is when lead enrichment tools become essential.

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6 Powerful Google Tools You Should Try

DAGMAR Marketing

However, as the search engine giant continues to release an array of products and tools designed to boost productivity, it’s also earning a reputation for its innovative new tools. Here are six Google products and tools you should consider trying in 2024. It is currently available on a limited basis. to Gemini 1.5