The Lead Agency

APRIL 14, 2024

More good news: you don’t need to hire a big production team to create video content. Video for what Software demo videos are a big need for B2B businesses with technical products. This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SocialPilot

MARCH 5, 2024

Thereby, it is important that you make a proper analysis of all your key productive Facebook metrics to avoid the listed setbacks. The total impressions are represented under the Viral tag. The impression metric is an excellent way to find out the virality of a post. Why Is the Impression Metric an Important Facebook KPI?

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

ClearVoice

FEBRUARY 2, 2024

Your content —and brand — go viral. Going viral pays. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. That could be useful data. Here are some of the most popular options.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. Soon, subsequent Tweets questioning the health of SVB went viral. Did they launch a new product? How does our sentiment compare to theirs? This is especially true for Gen Z consumers.

Work Management 74

Work Management Marketing Management Social Media Service 74

Top Rank Marketing

DECEMBER 20, 2023

Robin Dimond , CEO and founder at Fifth & Cor, touts great Pinterest successes from the male demographic, including with an automotive client. Encourage it, engage with it, and re-pin USG posts to help share your brand’s products. Anne Popolizio , CEO at Social Squib, calls this “back door Pinterest.” and Mac Cosmetics.

Paid Content 135

Paid Content Search Marketing Promotion Advertising Agencies 135

Navigate the Channel

JANUARY 17, 2024

While 45 percent of Snapchat users are in the 18-24 age range, and 25 percent among the 24-34 demographic, there has been a surge in users over the age of 35, according to a recent Business Insider report. That presents both B2C and B2B brands with a great opportunity draw audience engagement and to grow brand affinity.

B2B Marketing 65

B2B Marketing B2B Amazon Social Media 65

Sprout Social

MARCH 21, 2024

In terms of purchases on UK TikTok, personal care products reign supreme, making up two-thirds ( 61.3% ) of consumer goods sales made via TikTok Shop in the UK. Filter influencers based on location, audience demographics, engagement rates and content style to discover the best UK TikTok influencers for your campaigns.

Brand Identity 97

Brand Identity Branding Advertising Agencies Work Management 97

Adobe Experience Cloud Blog

APRIL 12, 2016

Perhaps Cartoon Network is interested in learning about their audience demographics so that they can make sure their programs appeal to the right audience and keep their ratings high. But there must be more to this to justify all the time, money, and effort they put into creating this viral campaign, not to mention maintain it.

Viral Marketing 48

Viral Marketing Campaigns Planning Paid Search Agency 48

Sprout Social

OCTOBER 16, 2023

Engaging, entertaining posts The Index shows 68% of consumers follow brands to stay informed about new products or services, but nearly half (45%) follow brands on social because they post enjoyable, entertaining content. Today, Dyson is still known for their viral hair dryer and straightener product lines.

Brand Identity 111

Brand Identity Branding Marketing AI Social Media 111

Spiralytics

FEBRUARY 26, 2023

Since its launch in 2016, the viral app has shown steady growth, with many of its large tech competitors racing to create their versions. Viral videos from the app helped individuals and organizations promote themselves, their products, and their services. Can You Earn Money on TikTok?

Paid Content 125

Paid Content Merchandising Paid Search Agency Advertising Agencies 125

Sprout Social

APRIL 22, 2021

Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. If your business targets this age group heavily with their products or services, TikTok is probably going to be a great platform for you to use in order to reach your audience.

Stats 139

Stats Planning Paid Search Agency User-Generated Content 139

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? It can generate a buzz around your product and get people to notice it. You first need a pre-launch marketing strategy to introduce a new product successfully. Its goal is to get the potential customers excited about buying your product.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Sprout Social

MAY 9, 2024

Over a decade later, people still reminisce and rave over the viral moment. The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Instead, they value personal recommendations and trending products from influencers that entertain or interest them. They aren’t loyal to brands.

Trends 75

Trends Advertising Agencies Paid Search Agency Top of Funnel 75

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Merchant & Brands: Businesses looking to promote their products and services.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Some social media apps enable brands to display product catalogs and complete purchases within or outside the app. Product Guides: Bring eCommerce products into the spotlight.

Social Media 98

Social Media Features Media Curation 98

Sprout Social

JANUARY 11, 2024

For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. Loyal customers don’t just buy your products—they become brand advocates. If your brand awareness is high in a certain demographic but low in another, you’ve found a potential growth area.

Brand Identity 106

Brand Identity Branding Aggregators Marketing Analytics Tools 106

NuSpark Consulting

JUNE 24, 2014

The digital frontier is growing in sophistication, and companies worldwide are scrambling to find the silver bullet technology that will help them effectively promote their product, ideally resulting in a healthy and sustainable expansion of their bottom line. This is where video marketing enters the fray. Get on Board! The Contenders.

Top of Funnel 100

Top of Funnel Video Marketing Promotion Paid Search Agency 100

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Leave behind: Relying Exclusively on Demographic Segmentation. Relying exclusively on demographic and geographic factors to create customer email profiles doesn’t give marketers an accurate enough understanding of their audience. Two men in the same demographic: Male, 61+ years, with income over $1 million. CONTENT STRATEGY.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. This demographic wields a significant, though currently indirect, influence on the market through several compelling factors. Their sheer demographic size underscores their importance to marketers.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Sprout Social

SEPTEMBER 23, 2022

This rapidly growing demographic should be a crucial part of your inclusive marketing strategy. Their authenticity–which is the second most important creator trait –and connection with their communities are key to creating viral content. Product perspective. Different communities have different relationships with your product.

Marketing & Strategy 105

Marketing & Strategy Marketing Strategy Advertising Agencies Paid Search Agency 105

SocialPilot

FEBRUARY 11, 2024

Pinpoint influencers who consistently engage with the [specific age range] demographic in meaningful ways. Find influencers who have mentioned [specific brand or product] in their posts within the last year. Seek out influencers utilizing specific hashtags related to [specific campaign or product], indicating campaign relevance.

Sales Management 87

Sales Management ROI Planning Work Management 87

Sprout Social

JULY 6, 2022

Those insights drive real business value, whether you’re proactively increasing customer retention, engagement or satisfaction, or creating new products or services that solve problems your customers didn’t even know they had. Data points that could impact your pricing, sales strategy, product development and, of course, marketing.

Social Media 111

Social Media Social Marketing Media Paid Search Agency 111

Onalytica B2B

NOVEMBER 12, 2018

The focus for influencer marketing and employee advocacy programs in B2B tends to be more focused on industry marketing and topical thought leadership rather than brand and product marketing. Unlike B2B, B2C have an idea of the kinds of demographics they’re targeting their product to, but without the level of detail of B2B (i.e.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

SmartBrief - Marketing

DECEMBER 4, 2023

Thus, when your goal is to attract influencers to your event, you need to make it influencer-friendly, buzz-worthy, “Instagrammable” and any other adjectives that describe events that are sure to go viral on social media. Ray Sheehan is the founder of Old City Media , a North American event production and experiential marketing agency.

Paid Search Agency 69

Paid Search Agency Planning Advertising Agencies Work Management 69

Spiralytics

APRIL 16, 2023

Cold, hard facts about your products won’t always persuade customers to buy them. Emotional marketing focuses on reaching basic human emotions such as anger and joy to get people to act, whether that’s sharing a video or buying a product. Sometimes its emotional value will.

Statistics 118

Statistics Paid Search Agency Advertising Agencies Marketing & Strategy 118

FunnelEnvy

DECEMBER 11, 2023

During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. For example, if your persona is a marketing executive concerned about ROI, create content demonstrating how your product or service can enhance marketing efficiency and profitability.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Martech Advisor

MARCH 22, 2020

Any channel that ‘attracts’ unknown customers such that they enquire about your products and services, rather than you going after them individually (which can only happen if you have prior information on the prospect), is an inbound marketing method. Web content with virality factor. What is Outbound Marketing?

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Sprout Social

MAY 4, 2022

Showing off how you use a product (for example, achieving a certain look with a beauty product). wet n wild’s #BiggerIsBetter challenge, a product launch centered around a brand-created TikTok sound which earned a staggering 1.5 These challenges aren’t tied to a specific brand or product. Using a filter.

Brand Identity 107

Brand Identity Branding Tagging Viral Marketing 107

Martech

FEBRUARY 6, 2024

The viral nature of TikTok makes the platform attractive to creators and brands alike, especially for the critical 18-55 demographic, said La Vecchia. Like in other years, celebrity influencers are on the top of the agenda for marketers to reach Gen Y and Z viewers.” Also which platform you use matters as well.

Advertising Agencies 112

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 112

Sprout Social

SEPTEMBER 21, 2023

You can find industry-specific creators with niche, product-focused hashtags like #CleanTokReview or #ConcealerReview. Follower demographics It’s important to dig into the actual followers of any given influencer you want to hire. Hashtags such as #gifted or #brandambassador are solid starting points. Social media No surprises here!

Media 90

Media Viral Marketing Case Studies Youtube 90

Huptech Web

JANUARY 29, 2024

It typically involves onе-way communication through; Print (nеwspapеrs, magazinеs) Broadcast (TV, radio) Direct mail Billboards This product-centric approach focuses on the features and perks of thе product/sеrvicе being marketed that will persuade thе audience to purchase.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Navigate the Channel

JANUARY 8, 2024

These narratives go beyond merely presenting a product or service; they communicate values, evoke emotions and establish a sense of authenticity. In a world saturated with similar products and services, stories set brands apart. Storytelling in marketing involves crafting narratives that resonate with the audience.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Circle Studio

MAY 26, 2022

In fact, according to Search Engine Journal , TikTok’s fastest-growing age demographics are people ages 25-34 and 35+. Many videos go viral simply for jumping on the bandwagon of the latest challenge or music trending on TikTok. Morgan & Morgan went viral in 2021 for this video of their CEO. In short, yes.

Social Media 78

Social Media B2B Marketing Social Marketing Marketing Strategy 78

Oktopost

SEPTEMBER 13, 2022

Generate sales: According to GlobalWebIndex , 54% of social media users use social media to research services and products, making it an excellent platform for generating leads that can be converted into sales. Doesn’t take long to create a tweet that can go viral. High viral possibility. Pros: Fast-paced environment.

Social Media 84

Social Media Work Management Marketing Management Service 84

SmartBrief - Marketing

DECEMBER 4, 2023

Thus, when your goal is to attract influencers to your event, you need to make it influencer-friendly, buzz-worthy, “Instagrammable” and any other adjectives that describe events that are sure to go viral on social media. Ray Sheehan is the founder of Old City Media , a North American event production and experiential marketing agency.

Paid Search Agency 52

Paid Search Agency Planning Advertising Agencies Work Management 52

seo.co

NOVEMBER 28, 2022

Originally used as a descriptor of evolutionary principles, the term “meme” itself has evolved to refer to bits of online content that have captured attention and gone viral. By introducing a trend, action, or conversation topic using a given hashtag, companies hope to inspire a viral movement collected under that term.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

KoMarketing Associates

JANUARY 8, 2019

This is useful to get a handle on your industry as a whole, to analyze competitors (though external tools are never as accurate– they only provide their best guess based on their technology), and to do research on new topics or products. This concept applies to the differences in content that happen according to a demographic area.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125