NetLine

DECEMBER 20, 2022

We love webinars. But while we love webinars, we need to acknowledge something about the format. If you’re expecting your webinars (specifically Live Webinars) to be your volume workhorse, you’re setting yourself up for failure. Webinars Are Bottom of Funnel Content Format. They’re not a lead volume driver.

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

Zoominfo

FEBRUARY 5, 2021

Your digital-savvy B2B prospect is researching the product they think they need. In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. Additionally, research shows that more than five touchpoints are required to secure an initial meeting. Thank you, Marketing ).

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Webbiquity

JANUARY 19, 2023

Companies that are looking for products or services with which to assist their own operations will typically have or assign a “product champion” to conduct research on solutions and manage the sales relationship. Purchasing Habits Customer purchasing habits differ significantly between B2B and B2C environments.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. They’ve downloaded content, attended webinars, or visited product pages, indicating potential customer status. Attending webinars or events. Visiting specific product pages on your website.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

MarketJoy

JULY 27, 2018

While B2C buyers may make a purchasing decision the first or second time they come into interaction with a brand, B2B buyers may need several meetings, demos, proposals, and phone calls before making a decision. Usually, you’ll have to get buy-in from every decision maker before a purchasing decision is made.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

FunnelEnvy

JANUARY 8, 2024

We’ll go over some research about what modern SaaS buyers are looking for in the sales experience. Experiences such as virtual reality product demos, interactive webinars, and personalized online journeys can enrich a digital-first sales process. The sales process, in particular, is undergoing a transformative shift.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Webbiquity

NOVEMBER 28, 2023

Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. The marketing team may generate leads with an enticing webinar, but if their sales reps aren’t briefed properly, they might approach prospects without context. Think about an IT services firm.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Even lower in the funnel, conversion might entail scheduling a demo, attending a webinar or event, or making a repeat purchase.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Zoominfo

FEBRUARY 5, 2021

Your digital-savvy B2B prospect is researching the product they think they need. In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. Additionally, research shows that more than five touchpoints are required to secure an initial meeting. Thank you, Marketing ).

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic.

Webinar Metrics 101

Webinar Metrics Tips Marketing Automation Services Thought Leadership 101

BenchmarkONE

NOVEMBER 10, 2022

Other marketers also refer to marketing funnels as purchase, conversion, and lead funnels, among others. Having a marketing funnel is essential for every business, especially now since so much shopping and research is done online. The goal of this email funnel is to get a customer to purchase another product or service. .

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Binary Demand

MARCH 26, 2024

The reason is that businesses recognize a fundamental truth that purchasing decisions aren’t solely made by companies. By analyzing potential customers’ online behavior, businesses can pinpoint research interests, website visits, and buying signals, effectively identifying warm leads. This rapid growth, especially the 1,365.5%

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

KoMarketing Associates

JULY 9, 2019

Although B2B marketers are focused on creating marketing collateral, such as white papers and ebooks, new research suggests that these forms of content are not the most trusted among B2B buyers. However, product demos earned slightly more than 3.0, in terms of trust. as the most trustworthy. as the most trustworthy. on average.

Marketing Report 121

Marketing Report B2B Marketing B2B Purchase Intent 121

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

JANUARY 18, 2024

So, do your research. In B2B, your audience will most often be those individuals who make or have a say in the company’s purchasing decisions. For instance, if you’re running a webinar or participating in an industry event, use cold emails to invite the targeted audience. Without further ado, here are eight vital steps.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

KoMarketing Associates

JULY 12, 2018

Here are some other areas where virtual products or SaaS marketing has perks: Online Demos. A personalized demo can be scheduled online automatically with a calendar scheduling app that chooses the salesperson based on availability or turn. This makes setting up live demos easy and painless on both ends. Online Training.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

Hubspot

NOVEMBER 14, 2018

A jam-packed webinar is a beautiful thing. But you know what’s better than filling your funnel with webinar leads? The key to turning webinar leads into sales is giving your prospects a clear path forward. With this in mind, you don’t want to let these valuable leads languish in post-webinar purgatory.

Webinar Metrics 75

Webinar Metrics Sales Management Top of Funnel Lead Scoring 75

Parse.ly

NOVEMBER 4, 2020

With this in mind, our Chief Product Officer and Co-Founder, Andrew Montalenti , and Editorial Director of Growth at Quartz, Phoebe Gavin , caught up on a webinar last week to share their expertise and discuss how to make content analytics easy and how to use content data to make an immediate impact for your business. Table of Contents.

Webinar Metrics 52

Webinar Metrics Paid Content Analytics Top of Funnel 52

Zoominfo

MARCH 9, 2021

Rather, successful demand generation connects a brand’s value proposition to potential customers from the beginning of the buyer’s journey when they first start looking for your product, to the point of purchase and beyond. What are some of the core responsibilities of demand generation? How to Develop a B2B Demand Gen Strategy .

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

ClearVoice

MARCH 22, 2021

Marketing activities midway through the funnel support research and evaluation through solution-focused content that helps mid-funnel buyers solve their problem. Marketing activities midway through the funnel support research and evaluation through solution-focused content that helps mid-funnel buyers solve their problem. The funnel.

Top of Funnel 52

Top of Funnel Marketing Funnels Work Management Marketing Management 52

B2B Marketing Directions

JUNE 12, 2022

(This month's Research Round-Up features a look at "revenue marketing" benchmarks by Demand Spring, an extensive examination of the state of content marketing by Semrush, and a report by Considered Content discussing two surveys that show where B2B buyers and B2B marketers are on the same page. and where they aren't.) and where they aren't.

Top of Funnel 52

Top of Funnel B2B Marketing Research Cost Per Click 52

Stevens & Tate

MARCH 10, 2023

It’s during the consideration stage of the buyer’s journey that they will begin to explore their purchasing options. If you’re selling brand new computers, then you’ll want to present content that helps provide information that will help guide them to making the right purchase. What kind of computer do I need?

Marketing Management 85

Marketing Management FAQ Search Engine Marketing Case Study 85

Zoominfo

OCTOBER 21, 2021

This goes for everything from tactical approaches to business development research to the underlying characteristics that make said prospects qualified enough to engage in the first place. Buyer Personas : The average size of a B2B purchasing committee is quickly approaching double digits. What kind of content are they downloading?

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Porch Group Media

SEPTEMBER 16, 2020

According to research by IDG, 66% of those polled declared data quality and accuracy as a “top priority”. In this 30-minute webinar, V12 explores how CDPs are increasingly being used as the tool of choice to clean, integrate and enhance customer data quickly, seamlessly and in real-time in order to keep up with today’s consumers.

Webinar Metrics 52

Webinar Metrics Demand Purchase Intent Ideal Customer Profiles 52

Only B2B

FEBRUARY 21, 2024

It goes beyond demographics and past purchases, revealing the “why” behind their actions: their specific needs, motivations, and anxieties. It goes beyond demographics and past purchases to reveal your prospects’ active interest in specific products, services, or solutions.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Tiecas

MARCH 21, 2024

Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers. These terms signal higher purchase intent. Here’s why: Long Sales Cycles: The journey from awareness to purchase can stretch over months or even years.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Zoominfo

JULY 25, 2023

Sales qualified leads (SQLs), who are further on their journey and have engaged in a way that indicates readiness for the purchasing discussion. The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Marketing Insider Group

APRIL 6, 2021

The Buyer’s Journey Doesn’t End with a Purchase. But the customer experience doesn’t end when someone makes a purchase. Post-purchase content, specifically, should focus on encouraging additional purchases, building customer loyalty, and preventing non-use of a product or service. Source: Hotjar.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

NetLine

DECEMBER 18, 2023

On their own, the various data sets that form buyer intent data can make little sense—after all, what does it matter if one employee in a company of hundreds performed a bit of casual research? Third-party data is reflective of previous activity, search queries, and content consumption across multiple sources.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

ClearVoice

NOVEMBER 25, 2022

Analyzing customer purchase history. Data from McKinsey reveals that 77 percent of B2B buyers are comfortable spending up to $50,000 on self-service or remote purchases. Customers care about the causes they support more than ever—so much so that it affects their purchase decisions. Brand identity content marketing trends.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Tiecas

APRIL 23, 2024

Today’s engineers and industrial buyers are increasingly self-directed, conducting extensive online research before ever engaging with a sales team. Nurtures leads through the sales funnel: Inbound tactics guide prospects through each stage of their decision-making journey, from awareness to consideration to purchase.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

SocialPilot

JANUARY 15, 2024

Webinars are the most common types of business-related video. Research conducted by Limelight shows an increase in online video content consumption across all age groups, and the most significant increase was observed among people over 46 years of age. Marketers land 66% more qualified leads through video marketing.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Only B2B

FEBRUARY 11, 2024

Then, they research solutions (following clues). Forbes report ] This data comes directly from your digital properties – website visits, webinar registrations, form submissions, and social media interactions. Leverage their anonymized data on prospects actively researching similar tools. First-party data is the rescue!

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Golden Spiral

JANUARY 4, 2019

Are webinars on your B2B tech marketing priority list? Webinars were reported as one of the top revenue drivers for B2B marketers, with 75% of sales and marketing professionals agreeing that webinars are one of the best ways to generate high-quality leads (only closely behind trade shows ). Purchase a Webinar Hosting Platform.

Webinar Metrics 54

Webinar Metrics Top of Funnel Marketing Automation Services Advertising Funnels 54

Oktopost

MARCH 4, 2024

The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. Purchasing B2B SaaS products often requires the approval of multiple stakeholders, especially if the product offers benefits across departments.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Zoominfo

JUNE 25, 2018

In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). Product demos: Let’s face it– product demos in written form are often boring and confusing. And research shows, your customers are already searching for video demos. We say yes! Post consistently.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Zoominfo

OCTOBER 5, 2021

Rather, successful demand generation connects a brand’s value proposition to potential customers from the beginning of the buyer’s journey when they first start looking for your product, to the point of purchase and beyond. Get a Demo Demand Generation vs Lead Generation: What’s the Difference? You aren’t the only one to think so.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130