Velocity Partners

NOVEMBER 29, 2023

So let’s say, hypothetically of course, that it’s late 2023, your revenue is down and there’s mounting pressure on you to increase sales. Say you are a company who primarily sells a CRM platform, but also has a cybersecurity module. So you end up spreading all your services too thin. Just, y’know, for instance.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Buy 84

Valasys

MARCH 24, 2023

Lead Management Metrics in 2023 A new year means new objectives for the company. So, before we introduce the Lead Management metrics you should be tracking in 2023, let us answer a very basic question: What are the Lead Management Metrics? What are the Lead Management Metrics? Why do you need Lead Management Metrics?

Lead Management 52

Lead Management Work Management Marketing Management Sales Qualified Leads 52

Zoominfo

AUGUST 19, 2021

Data as a service, or DaaS, helps businesses solve this costly problem by hiring specialized providers whose sole focus is delivering accurate, insightful, and reliable business data, allowing leaders to focus on growing their business. Get a Demo What is DaaS? Choosing a DaaS provider is a critical decision for any business.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Lead Ranking 100

Salesforce Marketing Cloud

OCTOBER 10, 2023

It’s no different in sales — only instead of game rules, you use a sales cycle to make sure you’re following the right steps at the right time. Let’s take a look at the stages of a sales cycle, and how you can use it to secure regular deal wins. What you’ll learn: What is a sales cycle?

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Vidyard

SEPTEMBER 14, 2021

Financial services is an industry that’s on the brink of a new day. From customer service to new client contracts, everything is going digital—even selling. The financial services industry is recognizing a digital change that clients have wanted for a long time. 4 Types of Videos for Financial Services 2.1

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Versium

JUNE 12, 2018

. – August 15, 2016 – Versium , a leading provider of automated predictive lead scoring solutions for marketing agencies and enterprises, today announced it will be exhibiting at LeadCon New York , taking place at the New York Hilton, August 22-24. About Versium.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Automation 40

Martech

SEPTEMBER 25, 2023

“It was a great quarter,” the senior executive said as he raised his glass to toast the winning district sales manager. She had obtained a few dribbles of funding that had been put to good use and helped the sales team make the last quarter. Was it the last email, event or offer that contributed to that sale? Competition.

Marketing AI 113

Marketing AI Marketing Attribution Work Management Marketing Management 113

MKT1

MARCH 14, 2024

With modern martech (AI, automation, no code tools), your audience now expects personalized, high-value marketing that feels custom built for them. If you want to see demos from a handful of startups changing how marketers market, come to our 2nd AI showcase on 3/21. Maybe they never really did?!

Sales Management 98

Sales Management Marketing Analytics Tools Marketing & Strategy Marketing Strategy 98

LeanData

APRIL 13, 2023

Not so for inbound leads. With many companies reporting a decline in inbound, there’s a renewed focus on outbound sales. Automating Outbound to Operate at Scale Expedient is a data center infrastructure as a service (IaaS) company that offers cloud solutions and managed services like disaster recovery, security and compliance.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing Work Management ABM 52

Madison Logic

OCTOBER 26, 2023

 The demand for digital financial services increased significantly as contactless payments and mobile banking became the new norm to help people remain socially distant. And while global markets have now reopened and embraced the new normal, financial technology (fintech) has remained a vital business backbone.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

SalesIntel

FEBRUARY 15, 2024

Sales prospecting on LinkedIn is preferred by most salespeople. Sales reps also understand how to conduct prospect searches and narrow outcomes by sector, business, venue, and other criteria. However, what if these tactics aren’t bringing in enough new opportunities to fill your sales pipeline?

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Outgrow

FEBRUARY 14, 2023

A Guide to SaaS Lead Generation- 11 Strategies + 4 Tools Generating leads is one of the foremost needs for any SaaS business. And while a SaaS model could be extremely profitable and low on maintenance, SaaS lead generation can be a tricky task. What Is SaaS Lead Generation? How Is Lead Generation Different from SaaS?

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

Lattice

MAY 24, 2016

The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.” B2B sales and marketing have an imperative to be aligned on which accounts to go after and win. They’ve seen up to 3x higher conversion rates and 15% higher sales quota attainment on average.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

DealSignal

OCTOBER 18, 2022

Do you have enough data to effectively analyze, strategize, and prioritize your prospects, leads, and sales and marketing activities? But you can’t rely on website forms or event attendee lists to tell you everything you need to know to move leads down the funnel and convert them. Automatically enrich your inbound leads.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Resources 52

accelerate agency

SEPTEMBER 10, 2021

Like everything else, sales have gone online, and that’s especially true for the SaaS industry. In the following article, we’re going to give you all the details and tricks you need to finetune your SaaS sales game so you can make sure you’re selling your SaaS product in the best way possible. What Is the SaaS Sales Process?

Enterprise Management 78

Enterprise Management Process Lead Ranking Work Management 78

The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape. ABM helps organizations focus on their top priority accounts without wasting any marketing spend, leading to higher return on investment in marketing efforts.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Madison Logic

MARCH 23, 2023

By focusing on high-value accounts you can create personalized experiences that foster long-lasting customer relationships. In our ML Insights Data Series, we examine the data on organizations and decision makers within the buying committee who purchase leading B2B technologies today. Why ML Insights? Lock up your data!

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Ranking 52

SpotMe Blog

JULY 21, 2023

Whether you’re a life sciences or pharma company organizing advisory board meetings, investigator meetings, and satellite symposia, or a professional services firm running international conferences. We’re here to help you find the best event registration to help you achieve your event goals. What Does Event Registration Software Do?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

TrustRadius Marketing

JANUARY 8, 2020

Hubspot has many draws: its forever free CRM, its integrated sales, marketing and service hubs, and its wide network of support. Hubspot offers software solutions for sales teams, marketers and service reps. But Hubspot might not be the right fit for everyone. .

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

DealSignal

DECEMBER 29, 2023

DealSignal’s combination of cutting-edge technology, meticulous data validation practices, and unique features positions it as an ideal choice for businesses looking to enhance their lead generation strategies and database accuracy. In a Nutshell Looking for a Clearbit alternative? You’re in the right place.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

accelerate agency

SEPTEMBER 10, 2021

Like everything else, sales have gone online, and that’s especially true for the SaaS industry. In the following article, we’re going to give you all the details and tricks you need to finetune your SaaS sales game so you can make sure you’re selling your SaaS product in the best way possible. What Is the SaaS Sales Process?

Enterprise Management 52

Enterprise Management Process Paid Content Lead Ranking 52

Directive Agency

JUNE 18, 2020

Learn how each of these SaaS metrics can help you make better decisions that lead toward growth. Understand where each of these SaaS metrics fit into various and real financial situations. For most SaaS companies, a conversion-based success metric could be a request demo form or a free trial sign up. Sales-based success metrics.

Lead Ranking 59

Lead Ranking Work Management Marketing Management Marketing Qualified Leads 59

Vidyard

MARCH 5, 2021

Video for Sales 1.3 Are you searching for a platform that allows your sales team to create personalized videos or network at virtual events ? Marketers can use interactive video elements (or CTAs) and video personalization to boost viewer engagement, accelerate the buyer journey, and convert viewers into the sales pipeline.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Varicent

FEBRUARY 17, 2022

Designing and setting sales quotas is one of the most significant responsibilities for the commercial leadership team of any business. Creating an effective sales quota model is critical in deciding whether a sales team will be successful. Let's look at what makes for a well-designed sales quota model.

Lead Ranking 52

Lead Ranking Work Management Marketing Management Paid Search Agency 52

Circle Studio

APRIL 4, 2018

Keeping client and prospect correspondence in one place and syncing contact details across management tools are just a few reasons that your firm—regardless of its size—may want to consider investing (or reinvesting) in a Customer Relationship Management (CRM) solution. Here are seven considerations when choosing a CRM solution: 1.

Enterprise Management 60

Enterprise Management Work Management Marketing Management Marketing Automation Services 60

Vidyard

NOVEMBER 13, 2019

A sales rep eating blazin’ hot wings during a pitch. Read on to find out and to enjoy some of their amazing content and use it as inspiration for your own marketing and sales teams. Video in Sales: The Attractor 5. Video in Sales: The Accelerator 6. Video in Sales: The Accelerator 6. Skyping in space. Contents 1.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

SalesIntel

AUGUST 4, 2021

Although it is difficult for information security organizations to enter these sectors, a smart cybersecurity business campaign is the key to generating more B2B leads and winning the field. However, data quality is one of the major roadblocks for cybersecurity marketers and sales professionals. How Will You Define Bad Data?

CRM 52

CRM Enterprise Management Business Work Management 52

SalesIntel

JULY 12, 2021

Although all departments contribute to the growth of your B2B company, sales and marketing lead the charge. In this article, you’ll learn about: How sales and marketing lead revenue growth. The primary challenges limiting sales and marketing. The primary challenges limiting sales and marketing.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

Varicent

DECEMBER 14, 2021

It's been a long week, month, or maybe even financial year in the world of sales, and you’ve got your revenue forecasting model on your mind. In some ways, you can be sure that your current revenue forecasting model is paying off and your sales performance software is helping to bring in the deals. How can we improve?

Forecasting 52

Forecasting Lead Ranking Marketing Management Allocation 52

Act-On

SEPTEMBER 25, 2023

In our last piece in this series, we talked about the downsides of sales and marketing misalignment. Let’s talk about how to align sales and marketing on a common strategy. Read on to learn how working together for a common goal can align sales and marketing teams. Financial services or SaaS companies?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

The ABM Agency

JANUARY 15, 2021

Dollars usually spent on trade shows, in-person events, and travel expenses are up for grabs; the sales team is working virtually, spending less cash on entertaining potential clients. Costly but slowly (the results are amazing, but there’s a chance your leads have since gone in a different direction) 3.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Ontraport

APRIL 29, 2020

Think about marketing as a mass-market version of sales. If prospects walked up to you at a party and said, “Hey, I might be interested in your product or service,” you’d automatically have a natural, personal and useful conversation with them. But what happens when you start getting more leads than you can manage?

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Work Management 98

accelerate agency

FEBRUARY 17, 2023

But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way. Drive SaaS sales with a well-crafted marketing plan What is a SaaS marketing plan? As mentioned above, SaaS marketing differs from traditional marketing due to the subscription-based nature of SaaS services.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way. Drive SaaS sales with a well-crafted marketing plan What is a SaaS marketing plan? As mentioned above, SaaS marketing differs from traditional marketing due to the subscription-based nature of SaaS services.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way. Drive SaaS sales with a well-crafted marketing plan What is a SaaS marketing plan? As mentioned above, SaaS marketing differs from traditional marketing due to the subscription-based nature of SaaS services.

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Vidyard

NOVEMBER 13, 2019

A sales rep eating blazin’ hot wings during a pitch. Watch the Winners Announcement Read on to find out and to enjoy some of their amazing content and use it as inspiration for your own marketing and sales teams. Video in Sales: The Attractor 5. Video in Sales: The Accelerator 6. Video in Sales: The Accelerator 6.

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

Sharpspring

JULY 7, 2020

Using this type of data, you can also gauge the value of each segment and watch how they grow or shrink over time. Behavior-based segmentation allows you to prioritize higher-value customer groups and allocate resources appropriately. You don’t have to be forward or ask customers to give you their financial details.

Segmentation 59

Segmentation Tips Buyer Personas Customer Satisfaction 59