DealSignal

NOVEMBER 1, 2022

Table of Contents What is B2B intent data? The Ultimate Checklist: Questions to Ask B2B Data Vendors What types of intent data are there? What is B2B intent data? What is B2B intent data? Intent data allows you to identify and target these specific folks, almost in real-time.

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TrustRadius Marketing

OCTOBER 3, 2022

Marketers often first learn about using intent data for prospecting, but they should also learn about the best intent data sources for customer retention and expansion. . But just like each individual buyer, each source of intent data has a unique story. Types of intent data sources.

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Intent Data Intent Top of Funnel Enterprise Management 52

TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. As the industry moves toward a cookieless future, intent data adoption is growing—and it’s not a fad. What is intent data?

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DealSignal

DECEMBER 9, 2022

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents What is Intent Data? What is Intent Data?

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Adobe Experience Cloud Blog

JUNE 9, 2017

Now, savvy marketers are turning to intent data to listen to their target audience. What is Intent Data? Intent data is time-based, information collected about a person’s activities which tell you the topics they are showing interest in or researching. How do I use intent data in practice?

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DealSignal

MAY 3, 2021

What is B2B intent data? The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Intent data allows you to identify and target these specific folks, almost in real-time.

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Aberdeen

JULY 8, 2019

That’s why product demos can be so effective for field marketers. If you want to deliver the kind of product demo that can boost sales by upwards of 475% , you need these four keys to success. When you’re meeting a prospect in person to run a product demo, you want to tailor the presentation to their specific needs.

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Strategic-IC

JUNE 28, 2019

Intent data enables the pinpoint clarity needed to resonate with accounts and prospects in market for your solutions. But how is intent data collected? But just like footprints in the snow, not all intent data is the same. Related: Different Types of Intent Data. Footprints in the Snow.

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Binary Demand

MARCH 26, 2024

[ps2id id=’overview’ target=”/]B2B intent data has become crucial in B2B marketing. But what’s really impressive is the buyer-level intent data, which has skyrocketed by an incredible 13,609.7%. increase since March 2020, signifies a major change in how we perceive B2B intent data.

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Aberdeen

JANUARY 16, 2019

Want to schedule a Marketing Playbook demo?”. Hyper-personalization with Buyer Intent Data. If rich data, courtesy of third-party APIs and lead-scoring mechanisms, can revolutionize the B2B homepage, then using buyer intent data, replete with qualified contextual information, means your 4.5

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Aberdeen

JANUARY 16, 2019

And with intent data, you can hyper-personalize the customer experience to unprecedented levels. In a presentation for B2B SaaS marketers , Guillaume Cabane, VP of Growth at Drift, said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys.

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Aberdeen

AUGUST 29, 2019

With third-party intent data , you can gain insights into your ideal audience that improves marketing effectiveness before, during, and after the event. How Intent Data Impacts Event Marketing. Intent data is most often associated with account-based marketing. The post Want More from Event Marketing?

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Aberdeen

JUNE 4, 2019

By using intent data effectively, you can maximize ad performance and drive business results. There are three specific ways that intent data can increase ad performance and keep you from wasting marketing resources. Maximizing performance means making data-driven decisions about where your ads will be placed and when.

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Intent Data Paid Search Agency Intent Clickthrough 40

Oktopost

MAY 23, 2022

Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent-based marketing? What is intent data? What are the benefits of intent-based marketing?

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Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. Business development managers (BDMs ) or account executives (AEs) act on useful leads from the SDR/BDR team to close the sale through demos, discovery sessions, and follow-up.

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Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. For those in the back – what is intent data?

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SalesIntel

FEBRUARY 9, 2023

In this piece, we will look in depth at the benefits, applications, and trends of B2B data. As a sales leader, you’ll primarily be interested in Buying Intent data as the newest B2B data source. What is B2B data? B2B data is defined as any relevant information about your prospects or other businesses.

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Aberdeen

JUNE 19, 2019

Not just people who fall in your target demographics and buyer personas—but those who have exhibited purchase intent and have a higher chance of converting. How Intent Data Shapes Timing for Digital Ads. That’s where third-party intent data can come into play for digital advertisers.

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Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. . For those in the back – what is intent data?

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SalesIntel

JANUARY 8, 2024

Harnessing Accurate B2B Data: Targeting Ready-to-Buy Prospects with Intent Data The focus isn’t just on reaching potential clients but connecting with those who are actively seeking solutions—a concept tied closely to intent data. Want to learn what Predictive Intent data looks like and how it works?

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Aberdeen

JUNE 11, 2019

It’s easy to mask bad data problems by going through the motions in marketing and sales. But when it comes down to results, seeing a return on marketing investments and driving sales success requires a foundation of strong data. The right approach to intent data can get you the results you need.

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Aberdeen

FEBRUARY 7, 2019

In this video, taken at TechTarget’s 2018 ROI Summit in London, panelists discussed how intent data enables alignment between Marketing and Sales organizations, which leads to more wins in the pipeline. Intent data intelligence helped Mitel segment their audience around those emerging cloud-based themes.

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SalesIntel

AUGUST 2, 2021

This is where intent data comes in — to help locate prospects who are already on the path to buying. Intent Data in a Nutshell. Buyer intent data includes indications that suggest a prospective consumer is interested in purchasing. Adding the Intent Data to Buyers Journey. Request Demo.

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SalesIntel

AUGUST 15, 2022

Often, an MQL is a lead who is engaged with your brand by performing actions like submitting contact information, scheduling a free demo, downloading an eBook or case study, or consistently responding to email outreach. Schedule Your SalesIntel Demo. Schedule Your SalesIntel Demo. Schedule Your SalesIntel Demo.

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Binary Demand

MARCH 26, 2024

This could include blog posts addressing common pain points, informative case studies showcasing successful customer experiences, or persuasive product demos highlighting your unique value proposition. Step 2: Decoding buyer intent These signals are online actions that indicate potential interest in your offerings.

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Madison Logic

MARCH 6, 2024

You need a combination of first- and third-party intent data to inform your targeting strategy and ensure you’re maximizing your ABM efforts by focusing on audience members that are truly ready to buy or engage. Target account lists require data around the account, which is made up of an average of six buying committee members.

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Aberdeen

SEPTEMBER 6, 2019

This is why intent data is so crucial – by placing ads at the right time in front of the right people, potential prospects can become familiar enough with your brand to prefer it over others. Then, you send out a newsletter that asks the client to sign up for a product demo. Foot-in-the-Door Effect.

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SalesIntel

JUNE 28, 2022

Buyer Intent data . Your SDRs can utilize buyer intent data to quickly identify and reach ready-to-buy prospects. When given this information, SDRs can identify “in-market” prospects, decipher their purchase intent, and even see what topics they’re researching. Get Started.

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Ideal Customer Profiles Psychographics B2B Lead Scoring 52

NetLine

DECEMBER 20, 2022

Live Webinar Registrations Are an Intent-Rich Signal . Thanks to our How Buyer-Level Intent Data Reveals “Who” is Ready to Buy report, we learned that ~31% of all respondents expect to make purchases within the next 12 months. Live Webinar registrations and show-ups are chockful of superb intent data.

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Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

DiscoverOrg

AUGUST 7, 2018

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. What is Intent data? What is Intent data ? The problem?

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Madison Logic

OCTOBER 26, 2023

And when combined with CRM and MAP first-party customer data, marketers using  ML Insights  gain deeper insights to maximize their marketing spend and accelerate accounts through the buying journey. Request a demo to learn how Madison Logic can help you activate a more successful data-driven ABM strategy today.

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Aberdeen

APRIL 29, 2019

Keyword usage is something you can get quantitative data on whereas behavioral insights into your target audience can be harder to come by—and even harder to evaluate manually. With the right intent data , you can fill this gap and put your influencer marketing strategy on a path to success.

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Aberdeen

MAY 23, 2019

Whether you’re attending a conference, hosting an event, or running a product demo for a prospect, field marketers need to be set up for relationship building success. The right data gives them access to the following 3 keys to foster the right relationships in a limited amount of time. Having names and firmographic data is great.

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Ad Building Intent Data Top of Funnel Demand Generation 40

Aberdeen

AUGUST 26, 2019

Here are a few Salesforce mistakes that could cause you to lose opportunities (and how to fix them with intent data ). This shift ensures that submissions for content downloads and demo requests automatically create lead entries in your CRM to begin qualifying the prospect for sales.

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Porch Group Media

SEPTEMBER 16, 2020

Interested in learning more about V12’s Customer Data Platform?

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SalesIntel

DECEMBER 8, 2023

Behavioral Insights: This facet of data enrichment focuses on understanding how leads or customers interact with content, websites, or communications. It includes data on website visits, content consumption patterns, engagement levels, and responses to previous marketing efforts. Want to witness how it all works?

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PureB2B

APRIL 19, 2022

Prospective clients not only want top-of-the-line service from their B2B partners, but they also demand an outstanding experience through and through—from discovery to beyond the purchase stage. B2B intent data aims to help businesses provide such experiences by aligning their marketing efforts with the prospect’s current objectives.

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