Vidyard

MARCH 4, 2020

That’s why your business needs demo videos. What is a Demo Video? Benefits of Demo Videos 3. Types of Demo Videos 3.1 3 Main Types of Demo Videos 3.2 Common Demo Video Styles 4. Demo Video Channels 5. Demo Video Strategy 6. Tips for Recording Demo Videos 7. Contents 1.

Top of Funnel 65

Top of Funnel Video Marketing Work Management Marketing Management 65

Hubspot

NOVEMBER 30, 2020

Here, we dove into new research from Wave.video to explore the top five reasons brands use video. Brands use videos to educate customers. Video can be an incredibly effective tool for education. HubSpot Academy, for instance, often uses YouTube as a platform to educate its viewers. Let's dive in.

Video Marketing 100

Video Marketing Research Brand Identity Branding 100

DiscoverOrg

APRIL 17, 2019

Step 1: Buyer research. But now I was doing a lot of research. Couple that with SiriusDecisions’ finding that 67% of a purchase decision is made digitally – not by engaging with a salesperson, but by actually doing research on their own time. Well, to what extent can you tap into this research phase?

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

Biznology

MARCH 1, 2019

It’s not that they’re uninterested or negligent — they may spend more time doing research, but they’re less likely to read your white paper or visit your website. For technology-related videos, YouTube rules. So video can can help with trust issues, too, since Google search results tend to favor YouTube video.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Marketing Insider Group

APRIL 6, 2021

To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. You can also create other types of content consistently like ebooks, guides, demos, podcasts, videos, or vlogs (video blogs). Consistency is key.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

BenchmarkONE

NOVEMBER 10, 2022

Having a marketing funnel is essential for every business, especially now since so much shopping and research is done online. The email marketing funnel is a marketing funnel that involves the conversion of a prospect to a paying customer using promotional and educational emails. . Lots of marketers turn to social media and Youtube.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

SmartBug Media

MARCH 19, 2020

Do Your Research. Although you by no means want to copy what your competition is doing in video marketing, any good plan includes research. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about. Time-sensitive: When do you need to achieve the goal by?

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Sprout Social

MARCH 20, 2023

As of June 2022, YouTube Shorts topped 5 billion monthly active users. Thanks to social platforms like Instagram and YouTube offering their own short-form video feeds, this content has become easier to repurpose across platforms—which saves you time and energy. Facebook Stories: Facebook Stories are very similar to Instagram Stories.

Buy 117

Buy Video Marketing Template Bandwidth 117

Zoominfo

OCTOBER 21, 2018

More than a billion hours of video content is watched on Youtube every day ( source ). 43% of that demographic researches services or products for their business through online videos ( source ). Similar to vlogs, webinars provide your prospects with a relevant, educational experience. Check out a quick Salesforce demo below.

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

ClearVoice

DECEMBER 18, 2023

Deeply invested prospects may research B2B businesses through webinars, client testimonials, and page reviews on LinkedIn. Content as a Tool for Personalization Personalized content pieces are the bread and butter of digital ABM. Where do they normally get their information, and what platforms do they trust?

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Focus on your corporate value proposition.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Vidyard

NOVEMBER 6, 2018

Check out the No Lift Install System YouTube channel to browse their full library of videos. River Pools’ library of over 100 educational videos has helped them more than double their annual flow of leads and increase the size of their dealer network by five times.  “The results have been amazing.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Vidyard

FEBRUARY 4, 2020

Educational Webinars 3.3 Like real-world seminars, webinars are educational in purpose. Webinars are one of the most popular types of video for businesses—alongside demos, how-to videos , customer testimonials, and explainer videos —according to research from Demand Metric. Educational Webinars. Contents 1.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Vidyard

FEBRUARY 4, 2020

Educational Webinars 3.3 Like real-world seminars, webinars are educational in purpose. Benefits of Webinars for Business Webinars are one of the most popular types of video for businesses—alongside demos, how-to videos , customer testimonials, and explainer videos —according to research from Demand Metric. Contents 1.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

ClearVoice

JUNE 24, 2021

Each day, almost 5 billion videos are viewed on YouTube alone. Recent Wyzowl research shows that video continues to represent a priority for most marketers. Video’s popularity isn’t restricted to YouTube, either. The most popular show genres are comedy, education and news. Video marketing is still surging with audiences.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Onalytica B2B

DECEMBER 14, 2017

To ensure that you’re posing an attractive opportunity, it is important that you conduct research beforehand to gauge a good idea on the type of content they produce and the topics they seem to be most passionate about, or wanting to increase their influence in. This could take the form of a blog post, interview, webinar or podcast.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Online Marketing Institute

DECEMBER 23, 2010

Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects. B2B content creators should seriously consider creating videos and uploading them to Youtube. B2B Video Content Ideas How-To Videos : Educate prospects. Video is in demand.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

ClearVoice

JULY 22, 2022

For example, you wouldn’t offer a product demo (bottom-of-funnel content) to someone who just found you (a top-of-funnel user). Book a demo. First, “Learn more” helps educate and encourage potential consumers in their decision to buy a MacBook Air. Make your CTA appropriate for where they are in their journey with you.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

Directive Agency

APRIL 15, 2022

In addition, SEO is a very technical process which requires a deep understanding of complex issues and continued education as SEO is a constantly changing landscape such as Google’s ever-changing algorithm, ranking fluctuations, etc. The primary focus of any PPC campaign is to get the lead to visit the marketer’s website.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Sprout Social

FEBRUARY 3, 2022

Keyword research. Keep customers informed with an educational campaign. Educational campaigns are a solid starting point to help drive sales and raise awareness with new and existing customers alike. These same resources are fair game across social posts, email, your website and even channels like YouTube.

Campaigns 137

Campaigns Planning Paid Search Agency Advertising Agencies 137

Hubspot

DECEMBER 4, 2017

Key Technology, a manufacturer and designer of food processing systems, created a Virtual Reality demo that would allow attendees of the Pack Expo food packaging trade show to experience a detailed, hands-on look at how the company's VERYX digital food sorting platform works. Lowes: Holoroom How To. Boursin: The Sensorium. I'll be honest.

Examples 101

Examples Trade Show Marketing & Strategy Paid Search Agency 101

seo.co

MARCH 28, 2021

Research and data. This is more than just simple SEO keyword research. But you can create a ton of value by using these as pure education plays. By developing a group that targets your ideal customers, you create a community of people who can be educated and nurtured over time. Create a Podcast or YouTube Channel.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

Parse.ly

FEBRUARY 4, 2022

Digital transformation is shifting the call desk to chatbots, print ads to blog posts, TV ads to YouTube videos, and sales to freemium products. It is how brands build trust with customers, educate them about their products, and help them solve problems. For a personalized demo of the platform, reach out to us today.

Digital Transformation 52

Digital Transformation Top of Funnel CMS Development Webinar Metrics 52

The Effective Marketer

MAY 21, 2012

The same result was voiced by Focus Research , pointing to webinars as one of the most valuable tools for B2B marketers. For example, consider the following types of webinars and how they can be used: What: Product demo. What: Educational (non-product). Focus: Product features and functions. And these are just a few examples.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

Outgrow

FEBRUARY 14, 2023

For a SaaS company, there is no physical product demo. Hence, customers are more likely to skim through your website and product demo videos rather than call for a physical meeting. Additionally, educating your target audience is also an efficient networking strategy. Pay Attention To SEO Research shows that 26.4%

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

Vidyard

NOVEMBER 6, 2018

Check out the No Lift Install System YouTube channel to browse their full library of videos. ? River Pools’ library of over 100 educational videos has helped them more than double their annual flow of leads and increase the size of their dealer network by five times. Now that’s what we call ‘visionary’ for the education market!

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Sharpspring

APRIL 7, 2017

Do you want to focus on educating your clients on your new products and services? Once you determine your goals, you can begin creating specific types of videos, such as promotional demos or educational explainers to help onboard new clients. YouTube videos should be optimized for search on Google to drive traffic to your site.

Paid Search Agency 46

Paid Search Agency Marketing Budget Video Marketing Marketing & Strategy 46

Vidyard

MARCH 23, 2021

From now on, we’ll be using video to connect, educate, and create trusted relationships when it matters more than ever. Overall, the high tech, financial services, and education and public services industries created more videos on average in 2020 than in other fields. High tech has always been a leading industry for video creation.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Scoop.it

MARCH 26, 2020

Chances are, you spend some time on Google searching for news articles you’ve already read or for latest industry research papers. YouTube channel uploads. topics to a web page works really well for curated galleries of industry news, educational reports, open job positions at your company, positive press mentions, and more.

Curation 74

Curation Press Paid Search Agency Content 74

Vidyard

NOVEMBER 6, 2018

Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. River Pools’ library of over 100 educational videos has helped them more than double their annual flow of leads and increase the size of their dealer network by five times. Now that’s what we call ‘visionary’ for the education market!

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

Sharpspring

FEBRUARY 13, 2020

Here are a few ways to perform keyword research for mobile: Use a keyword research tool, then look under “related terms” for shorter versions of desktop SEO keywords phrases. From branded content to social media, you can use video to educate your audience, generate engagement or drive sales. Think with Google).

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

Ledger Bennett

DECEMBER 30, 2020

PRODUCT DEMOS AND ‘HOW TO’ VIDEOS – what better way to showcase products or provide buyers with new skills. WEBINARS – offer valuable information through an educational approach that demonstrates authority. Q&A/INTERVIEWS – a useful alternative to an arguably outdated FAQ page. Make sure you optimize the title and descriptions.

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52

TrustRadius Marketing

MARCH 28, 2022

How someone who is deaf understands your demo video without closed captions? They will offer good services like training for your team, education, and automated testing. It’s important to research accessibility platforms to see if they were involved in any lawsuits. AChecker is by the Inclusive Design Research Centre.

Budget Programs 98

Budget Programs Enterprise Management Work Management Validation 98

LeadSquared

DECEMBER 18, 2018

Additionally, you can make short videos for YouTube as well and run ads for the same. Attraction: Aim: To educate the lead on the benefits of the product and coax them into making a purchase. YouTube even allows you to know how much of the video ad a lead has watched and the bounce rate as well. Then, try LeadSquared.

Marketing Funnels 52

Marketing Funnels Top of Funnel Paid Search Agency Ad Building 52

Vidyard

APRIL 8, 2022

If you’ve watched a video on YouTube recently, you’ve probably seen video chapters at work. YouTube’s chapters feature has become ubiquitous across the platform. In this guide, we’ll teach you how to add chapters to your YouTube videos, as well as to your Vidyard videos. Step 1: Research 3.2 Educational Webinars 3.3

Youtube 75

Youtube Video Marketing Webinar Metrics Lead Scoring 75

Vidyard

NOVEMBER 6, 2018

Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. River Pools’ library of over 100 educational videos has helped them more than double their annual flow of leads and increase the size of their dealer network by five times. Now that’s what we call ‘visionary’ for the education market!

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Sharpspring

FEBRUARY 13, 2020

Here are a few ways to perform keyword research for mobile: Use a keyword research tool, then look under “related terms” for shorter versions of desktop SEO keywords phrases. From branded content to social media, you can use video to educate your audience, generate engagement or drive sales. Think with Google).

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52