Convince & Convert

FEBRUARY 9, 2024

That pressure to move fast and test things is even more critical for sales-centered organizations. The sales process and toolset has been impacted more heavily than almost any other business unit. AI has become a key ingredient to the modern sales strategy. Humans will always be important to the sales process.

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Deliverability Ad Frequency DemandBase Paid Search Agency 129

Hubspot

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. What Is a Sales Prospecting Tool? The Benefits of Sales Prospecting Tools.

Enterprise Management 74

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 74

Engagio

MAY 31, 2021

In addition to having our own DSP, Demandbase has long been preparing new approaches to evolve. Demandbase understands this well, evidenced by our recent acquisitions of two leading data companies. As of today, Demandbase processes over 20 billion raw identification signals per day. The Basics.

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DemandBase Spyware Marketing Automation Services Lead Ranking 77

SalesIntel

APRIL 19, 2024

The first step in the sales process is prospecting. This blog will help you identify the top ten lead enrichment tools and ensure you choose a reliable data provider for your prospecting efforts. Accurate lead data is crucial for successful sales and marketing efforts. This is when lead enrichment tools become essential.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

The first step in the sales process is prospecting. This blog will help you identify the top ten lead enrichment tools and ensure you choose a reliable data provider for your prospecting efforts. Accurate lead data is crucial for successful sales and marketing efforts. This is when lead enrichment tools become essential.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Martech

MAY 3, 2023

As you’re walking away, rake in hand, a sales associate stops you and asks you to sign up today for a free home consultation to start your dream kitchen immediately and the option to sign up for a payment plan. Key takeaways: Understanding the three marketing funnel stages is crucial for creating a smooth user journey.

Top of Funnel 93

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 93

Marketing Insider Group

AUGUST 3, 2020

Clearly, ABM has an effect on sales – but is true alignment between both the sales and marketing departments in terms of goals, strategies, and key areas of focus entirely necessary in order for this type of marketing to be a success? ABM gives the sales team fewer leads to work with. Why Sales Marketing Alignment Matters.

Account Based Marketing 338

Account Based Marketing ABM Top of Funnel Lead Ranking 338

Engagio

JANUARY 14, 2021

In our ABM Master Class Sales Secrets for Pipeline Hyper-Growth , we shared some of our best-kept secrets on how to prioritize prospects to smash revenue growth. Examining today’s Sales challenges. Success in Sales can only be achieved by first understanding the challenges we face in our industry. And we’re in good company.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Martech

MARCH 27, 2024

Increased sales and revenue: By concentrating efforts on high-value accounts, ABM can lead to higher conversion rates and increased revenue. The personalized approach tends to resonate more with decision-makers, facilitating the sales process. Data accuracy and integration : Successful ABM relies on accurate and integrated data.

Account Based Marketing 109

Account Based Marketing Spending B2B Marketing ABM 109

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. This started by providing visitor lists and real-time alerts to sales people who were interested in specific accounts.

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DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Engagio

JANUARY 30, 2024

Predictive analytics models are the (often very sophisticated) tools used to perform this analysis. This data can come from historical records (think CRM), real-time feeds (social media, BI tools), structured data (spreadsheets), unstructured data (text, images, etc), and more. Start this process with a small sample of the data.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Heinz Marketing

MARCH 8, 2018

In that vein, we started our own series asking several leading business leaders and sales experts (including but not limited to Anthony Iannarino , Dave Brock and Trish Bertuzzi. This week I’m thrilled to feature Stephanie Thomas , senior field marketing manager for Demandbase. What is your email management strategy?

Work Management 75

Work Management DemandBase Marketing Management Planning 75

Engagio

APRIL 12, 2024

Account managers must communicate regularly with each of their customers, adapting and offering solutions that evolve as the market changes. Account managers are also responsible for contract renewals and cross and upsells. Here are several key tactics to set your team up for success: 1. Here are a few (10) ways.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

DemandBase

MARCH 17, 2020

But the tools we use to extract these insights must progress as well. This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings. You can use Site Analytics to work with sales teams on a campaign to close deals and build more relationships. Demandbase Data Stream.

DemandBase 52

DemandBase Marketing AI Advertising Channels Enterprise Management 52

The ABM Agency

FEBRUARY 27, 2024

This strategic initiative transcends mere campaign management, evolving into a comprehensive hub that centralizes expertise, methodologies, and resources essential for executing high-impact ABM strategies. Interested in learning more about our approach to ABM Maturity?

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Top of Funnel 52

Only B2B

SEPTEMBER 1, 2020

We know Demandbase, a titan lead generation company acquired Engagio. Yee added if you can discover the perspective of the buyers and engage them in all funnel steps you are utilizing the ABM strengths perfectly. Demandbase CEO, Gabe Rogol, he too agreed that COVID is pacing the demise of old methods of lead generation.

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Account Based Marketing Planning Lead Ranking ABM 152

KoMarketing Associates

NOVEMBER 9, 2017

Recently, Demandbase surveyed 400 agency-based professionals to gauge how their companies are using ABM. Out of those who have yet to utilize this tactic, 70 percent intend to do so in the near future for their customer work. However, it is not always a seamless process. B2B Marketers Find Success with ABM Tactics.

Account Based Marketing 184

Account Based Marketing Advertising Agencies Paid Search Agency Customer Surveys 184

ClickZ

JUNE 15, 2020

CRM tools like HubSpot and Salesforce Einstein have AI features like predictive analytics and machine learning built in. DAM platforms enhanced with AI capabilities help to streamline and automate many aspects of managing distributed content such as images, video, and other media.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. Here’s how we do it at Demandbase, and it’s gold!

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

DemandBase

JULY 16, 2020

Phrases like “hyper-personalization” and “personalization at scale” are tossed around frequently in the sales community, but what does it mean and how do you do it? The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Personalization: It’s Not Just Jargon.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Martech

APRIL 25, 2023

The situation has put a strain on management resources and forced a lot of seasoned marketers back to completing entry-level tasks, especially in areas like content production — rather than strategic planning or performance optimization. It is a great tool to help you really focus and prioritize your CRM data.

Marketing AI 94

Marketing AI Allocation Top of Funnel Planning 94

Engagio

OCTOBER 11, 2023

The right data underpins everything from building target account and contact lists to fueling sales prospecting and cleaning existing databases. This is why I was pleased to see Demandbase’s inclusion in Forrester’s recent landscape report on B2B marketing and sales data providers.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

DemandBase

APRIL 27, 2020

In this post, we spotlight peers with roles in Partner Marketing, Marketing Operations, and Sales Development & Enablement. In this post, we spotlight peers with roles in Partner Marketing, Marketing Operations, and Sales Development & Enablement. How has this store managed to stay in business so long? Partner Marketing.

Account Based Marketing 59

Account Based Marketing ABM Top of Funnel Peer-to-peer 59

Engagio

DECEMBER 28, 2020

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? Folks are going to focus on optimizing existing tools and platforms.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Engagio

SEPTEMBER 15, 2020

In a podcast with SalesTechStar, Jay Tuel shared tips and industry insights for salespeople across roles—from the Sales development rep to senior leadership—on how to be successful in a work-from-home environment as we navigate an economic downturn and COVID-19. Meanwhile, check out these noteworthy excerpts. Know what good looks like.

Ideal Customer Profiles 71

Ideal Customer Profiles Work Management Tips Marketing Management 71

NuSpark Consulting

APRIL 13, 2012

Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. Raven Tools and SEOMOZ are our favorites.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Martech

OCTOBER 1, 2021

Now, there’s nothing exactly new in that; people have been complaining for years that sales reps have neither the time nor the inclination to constantly refresh CRM data, and indeed that has bred a whole career category of CRM administrators. Or is it just something sales should worry about? Is CRM still important to you?

Marketing Attribution 108

Marketing Attribution Marketing Automation Services Allocation InsideView 108

Engagio

OCTOBER 20, 2021

He learned the importance and essence of sales at a young age when he started a company when he was just 19 years old and ran it for approx 6 years. Vik started to fine-tune and acquire management consulting skills during his 6yr tenure at Accenture working with telecommunications across North America. About the Guest. Key takeaways.

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Marketing Analytics Tools Cross-Selling DemandBase Curation 71

Heinz Marketing

AUGUST 30, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Matt: Welcome everyone to another episode of Sales Pipeline Radio.

Ideal Customer Profiles 115

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 115

Only B2B

FEBRUARY 6, 2024

However, partnering with a best-intent data solutions company offers you a real competitive advantage in your sales and marketing efforts. Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI. So, how will you leverage intent data?

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Intent Data Intent B2B Sales ROI 62

Top Rank Marketing

NOVEMBER 15, 2023

12+ B2B Influencer Marketing Predictions From Top Experts & Influencers Paul Dobson Head of Digital Services Cloud Software Group @svengelsk In near terms, budget constraints will push influencer content further down the sales funnel, requiring proof of its impact on sales.

Work Management 121

Work Management Marketing Management B2B Marketing B2B 121

Engagio

AUGUST 17, 2021

Sales intelligence! Sales intelligence has been around for a couple of decades, but its power is often overlooked because of that very fact; it’s not the shiny new software in the tech toolbox. You need InsideView sales intelligence to win.” – Heidi Baumburg. The first sales secret is about how to turn news into sales.

InsideView 71

InsideView DemandBase First-Mover Advantage B2B Thought Leadership 71

Engagio

JULY 1, 2021

Segmenting your accounts into a target list requires understanding not only what inputs to factor in (for example, the number of sales touches, open opportunities, and what stages they are in along the account journey) but also what type output you want (in other words, whether you are creating an account list or a people list).

Demand Generation 93

Demand Generation Account Based Marketing ABM DemandBase 93

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. Another notable development among ABM vendors is the move to consolidate ABM with demand generation. More M&A. Deeper investments in AI.

Account Based Marketing 118

Account Based Marketing Enterprise Management Work Management Marketing Management 118

Full Circle Insights

SEPTEMBER 12, 2022

Not only is it difficult to build a successful ABM strategy and find the right tools for the job, but it’s also essential to constantly measure your efforts to ensure that your ABM campaigns are ultimately driving ROI. ABM works best when marketing and sales collaborate. Better alignment between marketing and sales teams.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

DemandBase

SEPTEMBER 1, 2020

There’s no shortage right now of tips and tactics for how to work from home and how to run virtual events. Since at Demandbase, we’re most qualified to make suggestions for revenue teams about growth and engagement, that’s what we’ll do. Target account selection process update and refresh. Share how to improve account insights.

Ideal Customer Profiles 130

Ideal Customer Profiles Work Management DemandBase Marketing Management 130

Engagio

JANUARY 12, 2021

ABM occurs at every stage of the funnel , unlike lead-based metrics, which are overly focused on net-new business creation. ABM takes time to show results , meaning we need metrics that show real progress within big, complex deals throughout the sales cycle. Think about what matters to Sales. Enough said. (OK, Let’s cover each.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112