Top 25 B2B Influencers Share Revenue Driving Tips
JUNE 7, 2016
Laura Ramos, Vice President, Principal Analyst, Forrester Research. Peter Isaacson, CMO, Demandbase. ABM @radius @demandbase. There is one common goal that all B2B marketers share: the need to drive revenue. Though marketing techniques and campaigns vary, all marketing efforts are an attempt to aid Sales in reaching optimal revenue. As a predictive marketing platform, Radius is an essential tool for revenue-driven marketers. On May 19, we launched our #RevenueDriver campaign.
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions.
Marketing and Artificial Intelligence: Make Your Job Robot-Proof
Modern B2B Marketing
MARCH 6, 2017
Demandbase conducted a survey that revealed 80% of marketing executives of companies with more than 250 employees believe that AI will revolutionize marketing by 2020. Author: Jacob Shama “Hey, Siri! Find the nearest sushi restaurant.”.
3 Seismic B2B Marketing Trends Seen At Dreamforce 2016
OCTOBER 17, 2016
Predictive analytics has been a hot space for the past couple years, attracting over $100 million in venture funding and garnering accolades from Gartner and Forrester in their most recent B2B marketing Hype Cycle and TechRadar reports, respectively.
Turning Web Site Visitors into Paying Customers
MARCH 13, 2011
asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. But Longo says that Demandbase does a better job of integrating relevant data.
Getting More Out of Each Click with "Post-Click Marketing"
DECEMBER 8, 2008
Demandbase is a simple, elegant lead enhancement solution with an affordable starting point at under $200 per month. With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less.
Social CRM: The Latest Evolution for Managing Customer Relationships
Modern B2B Marketing
JUNE 27, 2010
Accessing sites like Demandbase, LinkedIn and Jigsaw from the tools already in use. With a predicted 34% compound annual growth rate of social media spending through 2014 according to data from Forrester, our prediction for 2010 is the growth of social CRM will be strong.