Tony Zambito

DECEMBER 20, 2015

A recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas. The study focused entirely on the use of buyer personas for understanding B2B buyers.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

Inbox Insight

NOVEMBER 15, 2021

Market intelligence customized specifically to your business plays a pivotal role for B2B marketers looking to unlock specialist B2B insights around their audience and understand real-time demand of their target personas. Our own first party research revealed that 41.5% Reading time: 3 minutes.

Ideal Customer Profiles 98

Ideal Customer Profiles Planning Demand Generation Marketing Plans 98

PureB2B

JULY 2, 2019

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. So instead of a product plug, spend some time thinking about what causes a buyer to start researching similar products to yours.

Demand Generation 48

Demand Generation Demand Generation Top of Funnel 48

Inbox Insight

JANUARY 15, 2024

Technographic data essentially allows greater practical insight into the technology usage of a company, and the difficulties in-market buyers are facing when it comes to their technological stack. The post Technographic Data: What is it & How Should B2B Marketers Use It? Who uses technographic data?

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

Inbox Insight

DECEMBER 21, 2023

Essential for demand generation Almost all marketers ( 98% ) consider intent data to be a fundamental element for successful demand generation. In fact, almost half of these respondents view intent data as the heart of their entire B2B marketing operation.

Intent Data 52

Intent Data Intent Marketing AI Stats 52

Inbox Insight

APRIL 19, 2021

These findings have been uncovered in our latest research among the Insight for Professionals (IFP) community of B2B senior marketers. Our aim is to gauge the current state-of-play and identify new opportunities to evolve and improve B2B marketing tactics. Reading time: 4 minutes.

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

Aberdeen

MAY 18, 2022

Research Report. What tech capabilities are most in-demand for buyers looking to mitigate their risk? What tech capabilities are most in-demand for buyers looking to mitigate their risk? The pain-points that speak directly to in-market buyers. Download the Research Report.

Class 52

Class Analysis Marketing Report In-market Buyers 52

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. For marketers across virtually all industries, but especially those working in SaaS, this cut-mode mentality has led to fewer in-market buyers. Deal with the loss of third-party cookies.

Lead Ranking 130

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 130

Inbox Insight

OCTOBER 6, 2021

If you know where B2B tech buyers are planning to invest their budget, you are in a strong position for identifying in-market buyers and the optimal time to target them. The data in this article comes from our own research panel of senior professionals, all with informed consent. But this data is often hard to come by….

Work Management 98

Work Management Marketing Management Planning Budget Programs 98

Metadata

JANUARY 12, 2021

Marketers can now build and target audiences of buyers researching their category on G2 directly from the Metadata platform using G2 Buyer Intent data. It will provide Metadata customers with the ability to accurately target the buying committee at companies who are deep in a research or buying cycle.

Ideal Customer Profiles 59

Ideal Customer Profiles Intent Marketing Qualified Leads Buyer Intent 59

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. A different kind of B2B buyer. Are they just researching a category?

Buying Cycle 89

Buying Cycle Intent Ideal Customer Profiles Planning 89

TrustRadius Marketing

OCTOBER 3, 2022

Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. Research from Demand Gen Report highlights that intent data is already a pipeline accelerator for many companies, especially those in high-growth mode. Only 23% contacted a sales representative.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Inbox Insight

SEPTEMBER 10, 2021

Read on to uncover how B2B marketing segmentation is advanced by B2B buyer insights…. How can you unlock key audience intelligence to dial up your demand gen activity? Putting the right message in front of the right buyer to generate the right response is key to effective B2B marketing. Reading time: 10 minutes.

Segmentation 98

Segmentation Ideal Customer Profiles B2B Marketing Planning 98

TrustRadius Marketing

OCTOBER 3, 2022

Companies are “viewing intent data as an integral layer of intelligence in their revenue funnel and a critical component of their overall go-to-market strategies,” according to Demand Gen Report. Higher-quality data will contain detailed, actionable, lower-funnel signals from an audience of actual buyers.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

Marketing Interactions

OCTOBER 15, 2021

This said, the focus of this post is on marketers earning a leadership role in Revenue Operations. Here are a few reasons why marketing deserves consideration, supported by research: 47% of CEOs say CMOs most critical role is to grow the business ( Boathouse CMO Insights ). B2B Research 2022 CMI ).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

NetLine

JUNE 22, 2023

The pain B2B demand gen marketing pros experience whenever sales fails to act on leads or dismiss them prematurely can be quite painful. Sales, conversely, pulls its collective hair out whenever marketing overpromises and underdelivers on quality buyer-level information.

Validation 97

Validation Sales Qualified Leads Marketing Automation Services High Quality Lead 97

PureB2B

MAY 19, 2022

These materials are highly sought after by B2B buyers looking to research suppliers. Here are the tactics B2B businesses can use to generate quality leads through LinkedIn: Create B2B Buyer Personas. Use this on top of the wealth of B2B customer data you can mine from LinkedIn to create laser-targeted buyer personas.?.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

DealSignal

AUGUST 26, 2020

Intent-based Inbound Lead Enrichment delivers the rich data and insights teams need to quickly and accurately segment, score, route, and prioritize inbound leads and deeply personalize their engagement with interested buyers—without wasting time on manual research. It’s your total audience, perfected.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

Inbox Insight

NOVEMBER 3, 2023

Demand generation marketing is a crucial aspect of any successful marketing strategy. A well-executed demand generation campaign can bridge the gap between sales and revenue, reducing the sales cycle and guiding buyers through their customer journey. Ready to attract and engage your in-market B2B buyers?

Demand Generation Agencies 106

Demand Generation Agencies Demand Generation Demand Top of Funnel 106

PureB2B

JUNE 21, 2022

Think of permission marketing as if it’s the process of sales prospecting for “in-market” buyers. But if you already have a database of highly qualified leads or in-market buyers, the amount of time and work you need to invest in making a sale is dramatically reduced. The marketing model may be different.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Planning Opt-out 62

PureB2B

MAY 30, 2022

On top of the mentally demanding work, SDRs also handle a ton of administrative tasks, manual research, and other non-selling activities. Predictive Demand Generation. DemandScience Activate lets you take advantage of predictive analytics to locate in-market buyers. Automate Repetitive Tasks, Focus on Selling.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

PureB2B

MAY 30, 2022

A solution like DemandScience Intelligence can streamline the process and save time by leveraging prioritized intent signals and other actionable data about in-market buyers. Nearly half of B2B marketers in our recent survey said that intent data helps sales to prioritize leads. Take Breaks Regularly.

Work Management 62

Work Management Marketing Management Sales Qualified Leads Intent Data 62

Adobe Experience Cloud Blog

JUNE 9, 2017

Now, savvy marketers are turning to intent data to listen to their target audience. Intent data is time-based, information collected about a person’s activities which tell you the topics they are showing interest in or researching. What is Intent Data? Software developers go to sites by TechTarget (i.e.

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

B2B Marketing Directions

SEPTEMBER 13, 2020

Instead of a broad market of generic buyer personas, it enables you to find specific accounts that are active in your market." "The The opportunity represented by intent data is obvious: find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites.

In-market Prospects 92

In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles 92

DealSignal

JUNE 26, 2019

New module helps B2B Marketing & Sales teams drive higher conversion rates by prioritizing in-market buyers and engaging them in a highly personalized way. Gain insight into buyers’ topics of interest and uncover competitive situations. Eliminate time-wasting manual research and data entry drudgery.

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

PureB2B

MARCH 28, 2022

Most of the time, buyers at hospital groups or general practices are being pulled into multiple directions and appreciate a well-written and authoritative article or other piece of content to read through when they have time to dedicate to research. Using a content download or ungated piece of media can go a long way with your buyers.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

Directive Agency

JULY 23, 2020

Key insight: Top-of-funnel campaigns generate demand for your business, as well as other businesses that offer similar solutions. Top-of-funnel demand generation ad campaigns can have a major impact on campaigns you’re running at the bottom of the funnel to fuel lead generation. What does this mean for your ad strategy?

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

6sense

JUNE 22, 2017

The Forrester Wave conducted a 28-criteria evaluation of predictive marketing analytics providers for B2B marketers. To give you full visibility into who your buyers are, what their needs are and precisely where they are in the buyer’s journey. So you can reach and engage in-market buyers. Good idea.).

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

NetLine

MARCH 7, 2022

Through Buyer-Level Intent Discovery, you can tap into our networks’ entire universe: . 35,925,120 different ways of filtering buyers actively performing research. Answering the question of “who” a given prospect has long been an obstacle for Marketers. Getting the Most Out of Buyer-Intent Data.

Intent 59

Intent Work Management Marketing Management B2B Marketing 59

6sense

JANUARY 7, 2016

Modern marketers are awash in new technologies, distribution channels and strategies. It’s easier than ever to lose sight and chase the newest fad, forgetting that the marketing goals of creating marketplace awareness and generating demand should be your main focus. The Demand-Generation Team. Your PR/AR lead of course!

Enterprise Management 48

Enterprise Management B2B Marketing Ad Building Marketing Management 48

Inbox Insight

NOVEMBER 30, 2021

Who do they trust when undertaking their B2B research? We’ve pulled together 24 of the best Tech Buyer Insights to help guide tech vendors in where they should be focusing their efforts as we head into 2022. Check out this easy-to-digest infographic for the latest B2B market research right at your fingertips….

Work Management 94

Work Management Marketing Management Marketing Automation Services B2B 94

Sword and the Script | B2B

DECEMBER 26, 2023

To fill this gap, there will be a rise in customer marketing to help customer success and account management teams orchestrate expansion, renewal, and upsell campaigns. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Inbox Insight

JUNE 30, 2023

ABM play #2: Demand acceleration through ABA Accelerating demand is the pivotal goal here, through intercepting accounts already displaying high buyer intent via targeted dynamic display ads, paid social and email partnerships. This will encourage accumulative knowledge building, aiding pipeline acceleration and driving demand.

Account Based Marketing 92

Account Based Marketing Demand Generation Paid Content ABM 92

NetLine

NOVEMBER 30, 2023

A B2B sales astronaut celebrates as they’ve closed a deal, all thanks to the intent-led content provided by marketing. It can also be acquired through tools such as Intentive or Audience Explorer that show you what buyers are looking for when researching online. Created using DALLE via ChatGPT. Download your copy!

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Heinz Marketing

JULY 9, 2021

Use the Audience Explorer for buyer engagement across the B2B web, the only real-time search tool. Personalize content and confidently connect with in-market buyers. It’s very helpful to be able to see what each lead is researching, as well as what the overall account is researching.

Paid Content 136

Paid Content Marketing Automation Services Work Management Marketing Management 136

PureB2B

DECEMBER 19, 2020

We access over 125 million in-market buyers , across various segments and industries to gain a growing knowledge of trends and challenges in any given space. At the same time, PurePredict analyzes our research backed audience of in-market buyers in order to gain a full scope of information on their activity and purchase trends.

Intent 62

Intent Analytics Work Management Marketing Management 62

PureB2B

DECEMBER 19, 2020

We access over 125 million in-market buyers , across various segments and industries to gain a growing knowledge of trends and challenges in any given space. At the same time, PurePredict analyzes our research backed audience of in-market buyers in order to gain a full scope of information on their activity and purchase trends.

Intent 62

Intent Analytics Work Management Marketing Management 62