Chris Koch

AUGUST 16, 2011

Certainly, you know that the kinds of douche bags who practice the aforementioned cell phone marketing are no doubt out there somewhere hatching an internet cookie scheme that will so outrage the American public that the little old ladies (and men) will finally rise up and demand relief, just as they did with telephone marketing.

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

AUGUST 16, 2011

Certainly, you know that the kinds of douche bags who practice the aforementioned cell phone marketing are no doubt out there somewhere hatching an internet cookie scheme that will so outrage the American public that the little old ladies (and men) will finally rise up and demand relief, just as they did with telephone marketing.

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

DECEMBER 18, 2009

For example, it requires a change in the culture of the company—which must accede to social media’s demand for more openness and less control over conversations with customers. Yet while social media should not become a separate silo within the marketing organization, it does require some new skills and thinking.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Chris Koch

NOVEMBER 6, 2009

The number of entries we receive in each category and the quality of those entries give us a sense of marketers’ shifting priorities from year to year and reveal general strengths and weaknesses of the profession (for example, we’re great at sales enablement and demand generation; we suck at metrics—just not in our blood, it seems).

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Budget Programs Business 100

Chris Koch

SEPTEMBER 17, 2010

They demanded that readers click on their banner ads on publishers’ websites before they’d pay. It may have taken quite a while before a reader started to associate a company advertising in a magazine with the subject matter covered in the magazine. But it happened. Of course, then the internet happened and advertisers got tired of subtle.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Advertising Agencies Paid Search Agency 100

Chris Koch

MAY 21, 2010

What if, next time you offer a white paper or video to prospects, instead of demanding their contact information, you invite them to join your community on LinkedIn, or sign up for an event, or follow you on Twitter? We need to ask people for a relationship rather than asking them for their information.

Privacy 100

Privacy B2B Marketing Lead Ranking B2B 100

Chris Koch

NOVEMBER 24, 2009

Demand respect in all interactions. The best retort to criticism is factual evidence to the contrary. But employees need to check those facts for accuracy and attribute them rather than passing along something they aren’t sure about. When people make nasty comments in social media it’s tempting for employees to respond in kind.

Social Media 100

Social Media Media Guidelines B2B 100

Chris Koch

NOVEMBER 5, 2010

And frankly, the demands of the job favor those who come to mistrust naturally. Like the people behind the counter at the DMV, most guard dogs have had just enough bad experiences with people to make them wary and mistrusting of everyone. These aren’t the people you want talking to influencers and customers. Nobody reads your content.

PR 100

PR Press Paid Search Agency Lead Ranking 100

Chris Koch

DECEMBER 28, 2010

What we should be thinking about instead is why we haven’t created an online community that is so important to buyers that they will demand an application on their mobile phones so they can check in on it when they’re out of the office. We’re dismissing mobile because we can’t see ways to pump content through phones to buyers.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100

Chris Koch

FEBRUARY 5, 2010

Gartner’s definition of thought leadership marketing is this: “The giving—for free or at a nominal charge—of information or advice that a client will value so as to create awareness of the outcome that a company’s product or service can deliver, in order to position and differentiate that offering and stimulate demand for it.”.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Gartner Planning 100

Chris Koch

AUGUST 3, 2010

The unwritten rule for blogs demands at least a post per week, for example. Social media voices that appear and then disappear for long intervals create mistrust and apprehension. Was this just a passing fancy? Are you participating just to push messages? Do you have so little say that you needed a month off? Responsive.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

The unwritten rule for blogs demands at least a post per week, for example. Social media voices that appear and then disappear for long intervals create mistrust and apprehension. Was this just a passing fancy? Are you participating just to push messages? Do you have so little say that you needed a month off?

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100