39% of Marketers Intend to Use Marketing Automation for Demand Generation
KoMarketing Associates
FEBRUARY 17, 2022
DemandGen recently conducted the “2022 Demand Generation Benchmark Survey,” and statistics indicated that the majority of marketers (49%) are still utilizing email to drive leads into their pipeline. Measuring results (38%) remains the most challenging aspect of using data to drive demand, according to respondents.
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