Customer Experience Matrix

MARCH 3, 2009

Many list interfaces allow decision rules within each stage, so there's not necessarily a functional difference. Of course, this only works for simple flows, because any complex branching is hidden and would soon become unmanageable. But embedding the rules gives a much cleaner, simpler view of the campaign flow. Simple 2 4 4 6 6 2.5

Demand Generation 120

Demand Generation Lead Ranking Lead Scoring Manticore 120

Customer Experience Matrix

JULY 15, 2009

Last week’s post on Web traffic rankings of demand generation vendors generated a couple of private responses from vendors, pointing out that the Alexa statistics include traffic to operational subdomains for client landing pages and user log-in.

Marketing Automation Services 120

Marketing Automation Services Work Management Demand Generation Marketing Management 120

Customer Experience Matrix

DECEMBER 3, 2008

My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. This pricing is low even among SMB demand generation systems.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Customer Experience Matrix

JUNE 3, 2009

The real work is in designing the campaigns, not setting them up in the software. Second of three posts on demand generation interfaces.) The work was done by an outside agency, Maratona Marketing. Tags: demand generation marketing automation campaign management lead management user interface marketbight.

Work Management 120

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 120

Customer Experience Matrix

JULY 9, 2010

In fact, Curata provides a complete system to not just locate the right content but also to organize and present it to the marketer’s target audience. This attracts the marketer’s target customers and positions the marketer’s firm as an authority in the field. The trick to making this work is efficiency.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Customer Experience Matrix

NOVEMBER 6, 2009

Summary: As marketers add more content to meet needs throughout the purchase cycle, they must work harder to ensure prospects actually read it. The general logic was that marketers increasingly interact with prospects throughout different stages of the sales cycle, and each stage needs different materials.

Work Management 120

Work Management B2B Marketing B2B Paper 120

Customer Experience Matrix

OCTOBER 15, 2008

I've emerged from the cave where Osama bin Laden and I were working on the new Guide to Demand Generation Systems (oops -- the Osama part was supposed to be secret) and am now catching up with the rest of the world. See " Government report: data mining doesn't work well " from CNET.

Privacy 120

Privacy Demand Generation Tagging Demand 120

Customer Experience Matrix

MAY 5, 2016

Or maybe, like me, you’ve decided that getting marketers to think in terms of accounts is a modest but real change whose true significance is that it finally aligns marketers with how the way salespeople have worked all along. The new boss is Account Based Everything. Target account lists can be built within Engagio or imported.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Service Paid Search Agency 120

Customer Experience Matrix

SEPTEMBER 18, 2011

Adam Needles’ new book Balancing the Demand Equation (available here from Amazon ) closes the gap. Needles is a well-known industry leader who is Chief Strategy Officer at demand generation agency Leftbrain DGA. His book starts with a review of changes in the B2B buying process and the new demands these place on B2B marketers.

Demand Generation Agencies 120

Demand Generation Agencies Demand Peer-to-peer Work Management 120

Customer Experience Matrix

APRIL 8, 2009

The Pedowitz Group announced this morning that it was offering $15,000 in free consulting services and guaranteeing a five-day implementation to new clients who purchase Eloqua demand generation software. The firm also works with Marketo , Silverpop Engage B2B and MarketingGenius depending on client needs. )

Eloqua 120

Eloqua Work Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

AUGUST 12, 2010

On Monday, Genius.com announced “the first free, instant-on demand generation solution”, a description carefully crafted to distinguish their offering from the free version announced by LoopFuse in June. That’s probably a very clever move – as is offering the Demand Generation version.

Work Management 120

Work Management Marketing Automation Services Marketing Management Loopfuse 120

Customer Experience Matrix

JUNE 9, 2009

It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. Marketo is a Force.com application that works only with Salesforce.com, while Eloqua works with several CRM products. But I expect the sales automation vendors to take the business for themselves.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

JULY 27, 2009

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. It generates short URLs that directly connect social media responses with Genius.com’s standard marketing and sales support features.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

JUNE 13, 2016

When I first starting thinking about Account Based Marketing, I assumed that an ABM system would let marketers replicate at scale how sales teams manage key accounts: that is, to analyze each account in depth, set goals specific to that account, and then execute against those goals.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Customer Experience Matrix

JULY 20, 2009

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. That's fewer functions than traditional demand generation, but if those are the functions you need, who cares? But a longer list of options creates more potential combinations.

Active Conversion 120

Active Conversion Lead Ranking Lead Scoring Lead Management 120

Customer Experience Matrix

FEBRUARY 16, 2012

You may have seen yesterday’s announcement that Raab Associates’ marketing technology practice* has become part of LeftBrain DGA , an agencyspecializing in demand generation strategy and execution. My role at Left Brain will be to build the “optimization”practice, which means working on marketing analytics as well astechnology.

Demand Generation Agencies 120

Demand Generation Agencies Work Management Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

JULY 30, 2009

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. But Hubspot also applies automation to improve results without making the user work harder.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

MARCH 26, 2009

you know that I see a lot of demand generation systems. There are two basic approaches to this: use a flow chart, or present a list of steps. My own opinion is quite firm: flow charts don't work. Here, then, is a list of vendors (alphabetically) and their interfaces. I'm in favor of that approach.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

AUGUST 14, 2014

Evaluating these in the abstract is interesting, but what works well for one purpose in one industry might work poorly for something else. So buyers really need to run their own tests to see what works for them. Whether the vendor sells prospect lists or only enhance names provided by the client.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Customer Experience Matrix

JANUARY 20, 2009

Note that none of listed categories included behavioral information such as email clickthroughs or Web page visits, which demand generation vendors make so much of. Still, to the extent that CRM systems can offer demand generation functions, there may be a more limited market for demand generation than the vendors expect.

Work Management 120

Work Management Marketing Management Demand Generation Agencies Lead Ranking 120

Customer Experience Matrix

NOVEMBER 15, 2013

When a vendor does this much of the work, the key questions are less about the system than quality of the marketing. But small businesses that just want to generate a stream of new leads while they focus their energies elsewhere may well find ReachEdge an appealing alternative.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 21, 2009

The latest stop on my little tour of not-really-demand-generation systems is Jesubi. The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting.

Efficiency 120

Efficiency Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

OCTOBER 22, 2013

I believe there''s a hint of the reason in those effectiveness vs. difficulty ratings: most marketers don’t fully deploy marketing automation because they find it too much work compared with the benefit they’d gain. marketing automation effectiveness software satisfaction g2crowd demand generation' But I doubt it.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Lead Scoring 120

Customer Experience Matrix

JULY 25, 2009

Summary: Consumer-oriented marketing automation systems have been slower to adopt the Software-as-a-Service model than business marketing (demand generation) systems. demand generation) systems. By contrast, the demand generation systems are newer and are sold to smaller companies, which have been early adopters of SaaS.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Demand Generation Agencies 120

Customer Experience Matrix

JANUARY 31, 2010

For more on vendor classifications, see my list of demand generation vendors from last November.) In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Salespeole working with Salesforce.com can see a list of their leads with priority ratings.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

OCTOBER 15, 2013

All of this brings us back to where we started: rather than blaming their tools, marketers need to work harder at ensuring full deployment of the systems they’re already purchased. Join me at next week’s Webinar for a roadmap to making this happen.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

Customer Experience Matrix

SEPTEMBER 16, 2010

The thought here is that everyone would benefit if many buyers worked from a standard list. I do have a minor ulterior motive in posting this list. But preparing each entry takes a tremendous amount of work and, frankly, it’s hard to make sense of the results. I actually have a few myself.

RFP 120

RFP Marketing Automation Services Marketing Automation Automation 120

Customer Experience Matrix

OCTOBER 19, 2010

Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed. I wish Alsa nothing but the best and will be interested to see how things work out.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

OCTOBER 14, 2008

For the moment, we have to turn our attention to marketing: press release should have gone out today but I haven't heard from the person working on it. Tags: lead management software selection raab guide demand generation. Tomorrow, perhaps.

Sample 120

Sample Work Management Marketing Management Demand Generation 120

Customer Experience Matrix

AUGUST 22, 2013

The only real way to measure relative quality is through competitive testing of which scores work better. marketing automation predictive modeling CRM lead scores b2b lead scoring customer data platform sales automation demand generation' Each buyer needs to run her own tests since results may vary from business to business.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Customer Experience Matrix

FEBRUARY 5, 2015

In any event, I didn’t commute to work today on my hoverboard, and you probably didn’t sit down to do advanced mobile marketing, predictive modeling or revenue analytics in your marketing automation system. b2b marketing automation demand generation software marketing technology Raab VEST report' Okay, maybe it’s a bit of both.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

FEBRUARY 25, 2009

This makes it more of a competitor to traditional demand generation systems, although Genius Enterprise still lacks landing pages and surveys. I didn’t explore whether Genius includes more sophisticated demand generation features, such as split testing, rule-driven content selection, and profitability analysis.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 9, 2008

THIS STEP CAN BE A LOT OF WORK” the notes warn us, and, indeed, building the proper task list is probably the hardest step in the whole process. - a list of metrics: - proficiency , defined as the time to complete the chosen tasks. Of course, my own interest is applying it to measuring usability for demand generation systems.

Marketing Automation Services 120

Marketing Automation Services Demand Generation User-Generated Content Customer Surveys 120

Customer Experience Matrix

OCTOBER 15, 2010

The analogy I’m currently using is baking a cake – it doesn’t make sense to assign partial credit for the final flavor to different ingredients: the recipe as a whole either works or doesn’t. Tags: last click attribution marketing measurement demand generation marketing automation marketo. Let me know your thoughts.

Allocation 120

Allocation Marketing Automation Services Marketo Demand Generation 120

Customer Experience Matrix

JULY 10, 2013

You can also think of Optify as having worked its way down from the top of the funnel (SEO) to the middle (marketing automation) and towards the bottom (CRM). marketing services marketing automation small business marketing demand generation industry trends sales enablement marketing automation trends distributed marketing'

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

AUGUST 26, 2010

It will certainly be interesting to see how well DataPoint works out for them. Tags: on-demand business intelligence marketing analytics demand generation marketing automation campaign management smartfocus datamentors. But I have tremendous respect for the DataMentors team and trust them to know their market.

Work Management 120

Work Management Marketing Automation Services Marketing Management Cost 120

Customer Experience Matrix

OCTOBER 13, 2008

I won’t claim a direct cause-and-effect relationship, but is it really just a coincidence that the stock market finally had a good day exactly when my new Guide to Demand Generation Systems is about to be released? It might even be working by the time you read this: try [link]. It would certainly save me a fair amount of work.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Lead Ranking 120