Digital B2B Marketing

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Modern Media Buying and Enterprise B2B Demand Generation

Digital B2B Marketing

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. These platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting.

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Modern Media Buying and Enterprise B2B Demand Generation

Digital B2B Marketing

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. These platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting.

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Modern Media Buying and Enterprise B2B Demand Generation

Digital B2B Marketing

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. These platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience, based on a wide range of audience data available for targeting.

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B2B Online Advertising: Improve Targeting by 10x (or more!)

Digital B2B Marketing

B2B advertising begins with the target audience. Until you know who you are targeting, you cannot identify the publications, sites or ad networks you should be working with. However, one of the first things advertisers do is generalize their target audience. What if you didn’t need to generalize your audience?

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Content Curation: The Oldest Media Activity

Digital B2B Marketing

In Content Curation – It’s What’s for Breakfast These Days on Social Media Explorer , Stephanie Schwab says brands the curate interesting content from outside sources ultimately expand their brands. Media companies always curated content to appeal to an audience. That is one of your objectives, right? Views expressed are my own.

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The Future of Media and The Role I Want to Play

Digital B2B Marketing

The digital media landscape is changing rapidly. Today, increasingly, advertisers and agencies are purchasing media in real time auctions, impression by impression. Purchased through modern media platforms, that would require winning 105 billion auctions, and participating in far more. In reality, the change is far bigger.

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What Comes After Lead Generation?

Digital B2B Marketing

Marketers need to move beyond today’s content for contact information exchange and embrace new ways to drive demand and capture more interested and qualified contacts. Underlying the new demand generation activities will be two key changes. Conversational Social Media. Relevance is the New King. Publishing.