Customer Experience Matrix

AUGUST 3, 2010

Summary: Marketo continues to follow its own path. I finally caught up with Marketo for a briefing on their Enterprise Edition (announced in March) and Revenue Cycle Analytics (announced in May). Since both are somewhat old news, and Marketo describes them in detail on its Web site, I’ll just make a few comments.

Enterprise Management 120

Enterprise Management Marketo Marketing Management Marketing Automation Services 120

NuSpark Consulting

JANUARY 21, 2012

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business . The practical guide to developing marketing content that people care about, and how to implement that content via social media and demand generation. Demand Generation and Lead Process.

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Demand Generation Lead Generation Demand Generation 100

Customer Experience Matrix

DECEMBER 3, 2008

My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. This pricing is low even among SMB demand generation systems.

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Demand Generation Enterprise Management Small Business Marketing Pricing 120

Customer Experience Matrix

NOVEMBER 19, 2008

As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. The tentative list is Unica , Aprimo , Alterian , and Neolane. But I’ve also been approached by some of the other demand generation specialists. How to choose?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

The Point

DECEMBER 28, 2017

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below. (DGR) What new opportunities do you see for demand gen and engagement in 2018? (HS)

Marketing Report 176

Marketing Report Marketing Automation Automation Demand Generation Agencies 176

Kapost

APRIL 19, 2017

The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. Pick your favorite poison, be it ABM, analytics, alignment, digital transformation, Marketo best practices, or (our favorite) content marketing, and take the deep dive. My Itinerary for Marketo Summit 2017.

Marketo 48

Marketo Account Based Marketing B2B Thought Leadership ABM 48

The Point

AUGUST 8, 2013

No scoring suppression rules. Yet without the appropriate score qualification rules, leads can be scored too highly based on repetitive action. In the example quoted, one solution would be to implement a rule such that any lead can only be scored for email clicks a maximum of once per hour. Scoring “contact sales” incorrectly.

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Lead Scoring Lead Ranking Sales Qualified Leads Marketo 100

Customer Experience Matrix

JUNE 13, 2016

When I first starting thinking about Account Based Marketing, I assumed that an ABM system would let marketers replicate at scale how sales teams manage key accounts: that is, to analyze each account in depth, set goals specific to that account, and then execute against those goals.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Adobe Experience Cloud Blog

AUGUST 31, 2011

by Jen Howard Events are a vital component of demand generation and brand reinforcement platforms and represent a huge slice of total B2B marketing spend. One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference.

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Marketo Marketing Management Event Marketing Software 48

Customer Experience Matrix

APRIL 8, 2009

The Pedowitz Group announced this morning that it was offering $15,000 in free consulting services and guaranteeing a five-day implementation to new clients who purchase Eloqua demand generation software. The firm also works with Marketo , Silverpop Engage B2B and MarketingGenius depending on client needs. )

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Eloqua Work Management Marketing Automation Services Marketing Management 120

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

ResearchCorp’s Demand Generation Adoption Survey. Marketo and Ascend2’s Marketing Automation Strategy Survey. This leader will be responsible for your demand generation strategy for different segments and its orchestration across channels. Demand generation/lead generation.

Marketing Automation Services 134

Marketing Automation Services Enterprise Management Work Management Marketing Management 134

Digital B2B Marketing

NOVEMBER 15, 2012

Marketers have invested in marketing automation, content and, in many cases, creating complex business rules to determine what content and message to deliver when. The real value is in the rules and logic used to deliver the right message at the right time. Disclosure: Demandbase is a client of my employer.]

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

SnapApp

JULY 10, 2018

Demand generation is a rapidly evolving field — just a few years ago brands were still largely focusing on traditional outbound marketing strategies. Terms like inbound marketing and demand generation seemed more like buzzwords than actual marketing strategies. Demand Gen Conferences to Attend.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. By following these three rules: Listen to your audience : Listening across every digital channel is paramount. Marketing Nation Summit has arrived. What a start!

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Only B2B

AUGUST 22, 2017

Why Account Based Marketing is worthy of Iron Throne in marketing? According to a research conducted by Marketo and # flipmyfunnel : 82%. B2B marketers are planning to increase their budget for account based marketing next year along with investing in educationg their teams about it. Are they aligned? Mostly not. We hope, yes.

Account Based Marketing 115

Account Based Marketing ABM Top of Funnel B2B Sales 115

Customer Experience Matrix

APRIL 29, 2009

I have two Webinars and a newly published white paper you might find interesting: Webinar Making the Right Start with Demand Generation , Thursday, April 30, 2:00 p.m. This will discuss preparing for your new demand generation system, including requirements definition, vendor selection, and the initial deployment.

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Paper Webinar Metrics Marketing Automation Services Marketing Management 120

SnapApp

JULY 10, 2018

Running an effective demand generation campaign means you need to stay current with changes in the industry. Terms like inbound marketing and demand generation seemed more like buzzwords than actual marketing strategies. Demand Gen Conferences to Attend. New Rules of Lead Generation by David Scott.

Training 48

Training Demand Demand Generation Agencies Planning 48

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Ann Handley is the Chief Content Officer of MarketingProfs, self-professed content marketing bossypants, and best-selling author of Content Rules and Everybody Writes. He’s also a Marketo alum and rock ‘n’ roll photographer on the side.) His top advice : Brevity, clarity, and connectedness rule. B2B Content Masterminds.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Customer Experience Matrix

AUGUST 28, 2014

Starting at the beginning, the system imports a list of each client’s customers and sales opportunities from CRM and marketing automation systems. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. Stages are defined in consultation with the client. Formal release was in May 2014.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

LeadSloth

AUGUST 17, 2009

Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. that is one of the great suggestions in Marketo’s book). Then you can implement scoring rules to identify those leads, based on implicit and explicit criteria. Heck, why not nurture customers too? Read them both!

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100

KoMarketing Associates

AUGUST 19, 2013

Whether you want to use Google+ for information gathering or you are looking to connect with influential B2B marketers, we have compiled a list of 32 marketers that we see as “must adds” to your Google Plus circles. Jon Miller (Marketo) - Jon is VP Marketing and co-founder at Marketo. Co-founder, ClickZ.

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Demand Generation Agencies B2B Marketing Google Work Management 120

Adobe Experience Cloud Blog

SEPTEMBER 21, 2016

Clean and accurate data is always top-of-mind for B2B marketers because without it, your demand generation team can’t send relevant content to leads and your sales team can’t tailor their conversations with leads during each step of the buyer’s journey. How should sales handle leads that are not ready to buy?

Lead Ranking 48

Lead Ranking Top of Funnel Marketing Qualified Leads B2B Marketing 48

Vidyard

MARCH 15, 2021

Marketo’s Personalized Event Invite Increased CTR 144% What is Personalized Video? Where to Use Personalized Videos There are no rules about when and where to use personalized video, only possibilities. Get the List Personalized Video Best Practices Effective personalization takes careful planning. directly into the video.

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Customer Experience Matrix

FEBRUARY 26, 2009

I’d already noticed that the simplicity-focused vendors ( Marketo , Infusionsoft , OfficeAutoPilot and, as of yesterday, Genius.com ) build their campaigns as a list of steps with no branching flows. (To What I realized while writing my posts on Marketo and Genius.com is that you can’t view the individual campaigns in isolation.

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Vtrenz Market2Lead Work Management Marketing Automation Services 120

Customer Experience Matrix

JULY 10, 2013

The system can send each salesperson a daily email of newly qualified leads, selected with shared rules or separate rules for each salesperson. Salespeople can view their contact list, drill down to individual profiles, aand drill further to see behavior details – even as far as each page viewed during a Web site visit.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Adobe Experience Cloud Blog

NOVEMBER 29, 2016

On the marketing operations team, we get asked these questions often by the demand generation and sales teams. Marketing operations is responsible for this on both a tactical and strategic level, and we need input and feedback from demand generation and sales. Align scoring with sales efficiency and incentives.

Sales Management 48

Sales Management Lead Ranking Marketing Qualified Leads Top of Funnel 48

Adobe Experience Cloud Blog

AUGUST 19, 2016

Businesses are 67% better at closing deals when sales and marketing are operating in lockstep, according to joint research by Marketo and Reachforce. While it’s not a new concept, one of the hottest trends in B2B marketing this year is account-based marketing (ABM). In demand generation, it’s not always a numbers game.

Lead Ranking 48

Lead Ranking B2B Marketing Account Based Marketing B2B Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 14, 2014

Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. In my previous role, I’d handled marketing operations and demand generation. At Marketo, we obviously use our own marketing automation platform, but MOPS still serves as liaison to our product and engineering team.

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Multi-Touch Attribution Marketing Automation Services Marketing Management Lead Ranking 48

Adobe Experience Cloud Blog

AUGUST 26, 2014

At Marketo, all stakeholder have access to our social editorial calendars. This means that all relevant teams (PR, demand generation, content, SEO, and PPC) all have a chance to weigh in on social posts before they are published, and are able to coordinate their own activities. It enforces the “411 Rule.”

Marketo 48

Marketo Sample PR Thought Leadership 48

The Point

MAY 11, 2015

However, I’m also concerned that, as marketers, in our haste to throw off our reputation as a bunch of do-nothing artists, we run the risk of relinquishing a creative legacy that still has an important role to play, in demand generation , and in marketing as a whole. Sure, data rules the roost.

Creativity 100

Creativity Demand Generation Agencies B2B Marketing B2B 100

LeanData

APRIL 8, 2015

Solution Includes Account-Based Nurturing for Marketo. Additionally, LeanData announced that the Spring Release of its Account-Based Lead Management Suite for B2B sales and marketing professionals is now available. Account-based marketing initiatives continue to pick up steam. About Marketo. Sunnyvale, Calif.,

Account Based Marketing 56

Account Based Marketing Enterprise Management Work Management Marketing Management 56

The Point

JULY 13, 2012

As further context, the 4-1-1 Rule that Jon references is a principle intended for Twitter and credited to Tipping Point Labs and Joe Pulizzi of the Content Marketing Institute. Jon wrote the book on lead nurturing ( literally ) but, personally, I have concerns about extending Twitter rules into the realm of email marketing.

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Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

Customer Experience Matrix

NOVEMBER 4, 2010

campaign reporting: users can manually enter campaign costs, target revenue, and actual revenue. The scoring rules are built in the usual fashion, by assigning to points to different attribute values or different events, although the interface is nicer than most. You can also view my Marketo-sponsored Webinar on the topic.)

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Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

TrustRadius Marketing

JANUARY 5, 2018

Lead-based marketing strategies have ruled the digital age, but in the past couple of years an alternative B2B marketing strategy called account-based marketing (ABM) has picked up steam, challenging marketers to think more strategically about the companies they sell to — the contexts in which their leads work.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Work Management Marketing Strategy 40

Adobe Experience Cloud Blog

APRIL 23, 2014

Author: Maggie Jones If you’re a seasoned marketer, you might not remember a time when “tactical deliverables” or “demand generation” were meaningless terms. Download the cards (using the link to our free PDF! ), watch our video explaining the rules, and get playing! Win a Boxed Deck. Or a wedding anniversary – very romantic.)

Deliverability 48

Deliverability Thought Leadership Marketo Demand Generation 48

Televerde

OCTOBER 24, 2019

If someone is really good at this role, they will hold it for a long time, you won’t see as many jobs listed on their resume. That’s not a golden rule, but it’s something to consider. How comfortable are you with implementing and managing advanced functions within Marketo? They also need to know how to tackle challenges.

Best Practices 40

Best Practices Marketing Automation Services Marketo Marketing Automation 40

Adobe Experience Cloud Blog

JANUARY 31, 2014

Adding some icing to the top of the lead generation cake, we asked several really (REALLY) smart human beings to share their one tip for generating more leads. Of course, a few broke the rules and recorded longer videos.). Oh, and go grab yourself a copy of The Definitive Guide to Lead Generation while you’re at it.

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