Marketing Insider Group

JULY 15, 2010

During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. I defined the top tactics for driving leads in today’s environment and listed those that aren’t working as well as they used to. What are the most successful lead sources?

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Marketing Insider Group

AUGUST 23, 2011

The role of lead nurturing is specifically to move the prospect forward and give information, when they want it, and in a format that they want it in through “calls to action.”. A good lead nurture campaign has many components but the top four are Organization , Consistency , Segmented Database , and Content. Rob is the Sr.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

The Point

JANUARY 9, 2015

In other words, it’s always better to present the reader with a very precise, preferably tangible reason to respond. The rep may not have received the answer he was looking for (we already partner with a couple of companies in his space), but he generated action. So, for example: “Click to download our free white paper”. And dialog.

Demand Generation Agencies 100

Demand Generation Agencies Copywriting Cold Calling Telemarketing 100

Digital B2B Marketing

DECEMBER 2, 2013

You are easily spending thousands on lead generation media programs each month. You have carefully chosen your partners, negotiated an effective cost per lead and are diligently measuring your results. The content you should use depends on how the lead generation program is structured. Sponsored Content.

Lead Generation 100

Lead Generation Budget Programs Lead Scoring Lead Ranking 100

ViewPoint

FEBRUARY 24, 2016

Someone once told me that CEOs don’t care about leads. Unfortunately, as a result of this thinking, marketing spends a ton of money generating leads for sales that are never followed-up. What should I know about Account-Based Marketing? Isn’t it demand generation with a new name? Simplified. : "Trust me.

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads. Sales says they want better leads. However, you must continue to nurture those leads that are not yet ready to buy.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

The Mx Group

NOVEMBER 17, 2017

Account-Based Marketing. Demand Gen and Lead Management. B2B Telemarketing. An account engagement score is a number on a relative scale that represents the collective engagement of contacts within an account. Do you have any economical suggestions for managing offline data and IP targeting?

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. Wash, Rinse, Repeat. Great stuff here.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

markempa

OCTOBER 28, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation B to B Leads 120

markempa

APRIL 5, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation Leads Lead 120

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? The bottom line: the question is no longer “Should we?”

Social Media 100

Social Media Web 2.0 Media B2B 100

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Well-written white papers can also serve as effective long-term lead-generation assets.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. The training is critical to the success as the callers must understand your offering, but this is constant amongst all telemarketing tactics. That is so true!

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Marketing Insider Group

NOVEMBER 1, 2010

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. How can social media extend our brand relationship with our target market? Amplify good news.

Marketing Mix 100

Marketing Mix Social Media Social Marketing Planning 100

Marketing Insider Group

NOVEMBER 8, 2011

And with this new landscape, comes a new way to measure success: Folks, the most important number in marketing today is the percent of your leads that comes from inbound sources such as your website, search and social media. Lose site of this number and you will not be able to compete in today’s demanding business climate.

Telemarketing 100

Telemarketing Banners Click Rate Customer Satisfaction 100

Marketing Insider Group

NOVEMBER 11, 2010

This was my first effort as a “Live-Blogger&# and I hope the speakers feel that I captured their presentations well. In one session I heard 3 different people ask an excellent presenter about ROI and “proof&# of results. I was truly impressed with the quality of the presenters and their content.

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

Customer Experience Matrix

FEBRUARY 12, 2009

The company’s marketing is tightly targeted at very small businesses (under 25 employees) but its marketing features are competitive with demand generation products aimed at much larger firms. Three of the five core demand generation functions are clearly there: outbound email, Web forms, and lead nurturing campaigns.

Pricing 120

Pricing Price Impressions Marketing Management 120

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Marketing Insider Group

JULY 1, 2010

Here are the few tips which can help you to get yourself heard and noticed amongst your target audience using social media. How to Build a Community on Twitter This post includes an overview of the recommendations and steps for building a community on Twitter presented by Jeremy Victor.

Social Media 100

Social Media Resources Media Web 2.0 100

Computer Market Research

MAY 24, 2017

Provide a ‘360-degree’ view of your MDF, so there is no ambiguity that might otherwise lead to disputes and frustrated partners. The ABC Company MDF opportunity is designed to support partners’ demand generation efforts. Target audience. Direct Sales/Telemarketing. Copy of presentation or agenda.

Work Management 60

Work Management Marketing Management Advertising Agencies Paid Search Agency 60

Marketing Insider Group

AUGUST 26, 2010

Here are the few tips which can help you to get yourself heard and noticed amongst your target audience using social media. How to Build a Community on Twitter This post includes an overview of the recommendations and steps for building a community on Twitter presented by Jeremy Victor.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

DECEMBER 14, 2010

You can be a leader by starting with those big business challenges and present a strong business case on how to solve them. Challenging conventional wisdom in a respectful way can lead to the kind of insights that most people miss. Use the lingo and latest buzzwords. Or you can take a more courageous approach.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Marketing Insider Group

JULY 21, 2010

In this post, I will provide an overview of the study and summarize the key actions you should take as a B2B Marketer responsible for driving leads for your business. How To Shorten The B2B Buyer Cycle With Landing Pages Need to Drive Leads? Background This study is the 2 nd phase of a research project by both TechTarget and Google.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

SEPTEMBER 15, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. It was great meeting you and so happy you enjoyed the presentation! I am so happy to hear that you found something valuable in the presentation.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

The Mx Group

AUGUST 16, 2017

Account-Based Marketing. Demand Gen and Lead Management. B2B Telemarketing. Recently, we partnered with Demand Gen Report to present a webinar about the power of personas. If it is a list of accounts, we see account profiling as more valuable than personas. Sales Empowerment.

Buyer Personas 84

Buyer Personas Account Based Marketing Demand Generation Agencies Work Management 84

Marketing Insider Group

OCTOBER 28, 2010

For example, effective demand generation with high quality content that meets customer needs will produce awareness and will drive consideration of your product. Related Posts: 5 Steps to Achieve Lead Generation ROI Whatever Happened To The Business Case Whatever Happened to Marketing Strategy?

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

SEPTEMBER 9, 2010

But while social media offers an opportunity to extend the reach of a brand message, it also presents great risks through that extension. AdAge recently asked these same questions in “What’s Your Brand’s Social ID?&# where they identify social media as presenting an “emerging crisis of brand identity&#.

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? I hope you’ll join me.

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? I hope you’ll join me.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

Marketing Insider Group

OCTOBER 12, 2015

This would require marketing organizations to move away from silos based on channel or functional ownership and see Branding, Advertising, PR, Demand Generation all begin to dissolve into three areas: data, technology, and content. The leading marketing trend of 2016 will be the maturing of the age of ad blocking.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Marketing Insider Group

AUGUST 24, 2010

Tweet chats present an interesting opportunity for brands to engage directly with consumers. With more than 90% of tweets coming from consumers, “regular” people have become the voice of Twitter. This has resulted in marketers focusing on trying to enlist these individuals to become brand advocates.

Organization 100

Organization Planning Paid Search Agency Allocation 100

Marketing Insider Group

DECEMBER 1, 2010

Here is a copy of the presentation Confessions of a B2B Marketer as well. Well we need to focus on wringing out every lead and every deal from our funnels. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Heinz Marketing

MAY 14, 2018

Leading by example. So early on it was like oh my God, awareness and feeding the beast, feeding the sales beast, and building the brand on the backs of demand generation. You can also join us on the podcast at Google Play and iTunes store, and every episode past, present, future available SalesPipelineRadio.com.

Enterprise Management 42

Enterprise Management Startups Work Management CMO 42

Heinz Marketing

APRIL 22, 2019

.” “…the technology solutions make it easier to get more bad leads faster to sales than ever before. “ The unsung hero – lead nurturing. And you can get every episode of Sales Pipeline Radio past, present, and future always at salespipelineradio.com. And unfortunately that’s true.

Top of Funnel 60

Top of Funnel PointClear Work Management Marketing Management 60

Engagio

JUNE 2, 2020

How to Pivot Strategy on a Dime and Find Sales Leads that Will Buy. You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e. Your livelihood hinges on your ability to deliver more personal, relevant and insight-lead experiences. Re-Selecting Target Accounts.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

ANNUITAS

APRIL 2, 2013

Demand programs strategized? Lead scoring model established, service level agreements in place, integration fine tuned? Demand Process Transformation SM is a lot of work and the work continues even after you think you have your task list completed. Marketing automation optimized? Check, check, check.

Top of Funnel 100

Top of Funnel Lead Ranking Marketing Automation Services Lead Scoring 100