ANNUITAS

MAY 5, 2016

Three common mistakes can wreak havoc on demand generation planning, no matter how ready you think you are to move forward. However, without sound strategy that puts the buyer as the focal point, new content is at risk of missing the mark with target personas and ultimately, buyers. It also may require a few leaps of faith.

Demand Generation 100

Demand Generation Demand Generation Forrester 100

SnapApp

JANUARY 15, 2019

In the same way, if you tried to build a B2B demand generation strategy based on faulty assumptions–or outright myths–you’d probably fail, too. Demand generation marketers, in particular, have a patchwork of myths to work through. So here’s your shortcut around the most prevalent demand generation myths.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

The Point

JULY 18, 2014

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. In her interview, Ms.

Forrester 100

Forrester Work Management Content Marketing Demand Generation Agencies 100

TrustRadius Marketing

OCTOBER 3, 2022

Demand generation, or demand gen, and account-based marketing (ABM) have traditionally been thought of as two distinct strategies for B2B growth. Demand gen and ABM share a common goal of driving sales through a focused blend of inbound and outbound efforts. It’s a logical combination in many ways.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

Martech

MAY 4, 2022

“It’s provocative [for us] to position ABM as entirely different from the status quo of demand gen,” said Jodi Cerretani, senior director of demand generation at RollWorks, in her presentation at The MarTech Conference. Cerretani distinguishes ABM with these three pillars: Identifying high-value targets.

Account Based Marketing 105

Account Based Marketing ABM Webinar Metrics Effectiveness 105

Zoominfo

JANUARY 4, 2022

Forrester predicts that “marketing leaders will turn to smarter (more autonomous and automated) solutions with complex tech stacks” — and we couldn’t agree more. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022. Time-to-value with ABM has been a big challenge,” Pillai says.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Adobe Experience Cloud Blog

JULY 5, 2016

Historically in B2B demand generation, more has been better too. This is a very important concept to understand in marketing, especially for demand generation. More is not more, and here are three reasons why you should be wary of focusing solely on volume in demand generation: 1. More leads?

Demand Generation Agencies 91

Demand Generation Agencies Demand Generation Demand Lead Ranking 91

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Plans for 2015 Demand Generation Spending, by Channel. Chief Marketer’s Annual B2B Lead Generation Survey.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Zoominfo

DECEMBER 20, 2021

Analysts at Forrester Research call this approach content contextualization , noting that “marketers must be able to respond to customers in real time with content that motivates the next best action.” All the vital information is in one place, making your process smoother and smarter for all your website visitor interactions.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Zoominfo

APRIL 20, 2022

Data from Forrester Research shows how rapidly marketing metrics are changing. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. In 2015, they found that 70% of B2B marketing organizations reported the amount of pipeline they sourced as a KPI. Everyone’s happy.”

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Launch Marketing

MAY 8, 2018

As B2B demand generation and buyer behavior continue to evolve, engaging your buyers requires various strategies, tactics and tools. Today’s B2B buyers are extremely savvy when it comes to researching products/services and evaluating what other customers are saying about a company’s solution.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48

ANNUITAS

OCTOBER 27, 2016

I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article. Don’t short-circuit the fundamentals of demand generation strategy when you embrace ABM. The moral of the story?

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

Biznology

FEBRUARY 23, 2018

For years, B2B marketers have focused on demand generation, or top-of-the-funnel activities. More analysts are covering the subject, with Laura Ramos at Forrester and SiriusDecisions publishing some interesting research on building your customer marketing organization. I asked Steve to explain his thinking. What’s that?

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Madison Logic

OCTOBER 18, 2023

Yet more and more marketing leaders faced with larger buying committees and longer buying cycles are realizing the need for a balance and a stronger link between their brand and demand activities. Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Madison Logic

OCTOBER 4, 2023

As more buyers work from home and utilize digital channels for a self-driven buying experience, Connected TV (CTV)—which includes Smart TV’s and other devices that allow brands to reach their audiences through internet targeting—has emerged as a compelling choice for B2B marketers seeking to enhance their multi-channel ABM strategy.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

6sense

JANUARY 26, 2016

To wrap up 2015, Forrester Research, Inc. According to Forrester, all of these developments add up to a lot of change: B2B marketers will have to accept a fundamentally different role in the modern enterprise, reimagine their relationship with sales and change their approach to demand generation.

Forrester 48

Forrester Lead Ranking Marketing Qualified Leads B2B 48

6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. And of the industry. How this Wave went down. Next up: the contenders.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

The Point

DECEMBER 28, 2017

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below. (HS) Marketing is becoming more and more personalized. There are fewer hard and fast rules that apply to all audiences.

Marketing Report 176

Marketing Report Marketing Automation Automation Demand Generation Agencies 176

Martech

OCTOBER 28, 2021

. “That is incredibly valuable for companies that have a huge target account list, as it helps prioritize companies that are ready to buy.” That’s why marketing and sales teams must determine buyer intent and generate interest so you can divide resources accordingly. Define the intent data.

Top of Funnel 114

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 114

Martech

JULY 14, 2022

For some time, B2B buyers have conducted substantial research online before talking to a salesperson, and the vast amount of information available to buyers has given them an upper hand. Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021.

Account Based Marketing 118

Account Based Marketing Enterprise Management Work Management Marketing Management 118

ANNUITAS

OCTOBER 27, 2016

I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article. Don’t short-circuit the fundamentals of demand generation strategy when you embrace ABM. The moral of the story?

Account Based Marketing 100

Account Based Marketing Marketing Management Planning ABM 100

Martech

APRIL 25, 2022

” Email marketing , targeted advertising, and personalized landing pages are some of the most popular tactics employed by ABM marketers. ” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. It’s an effective demand generator.

Account Based Marketing 103

Account Based Marketing ABM Marketing & Strategy Landing Pages 103

Metadata

NOVEMBER 18, 2020

Metadata is changing the way B2B marketers think about demand generation. Whether it comes to audience building, campaign experimentation, or seeing which experiments generate pipeline and revenue, the Metadata platform is different from the traditional ABM platforms we’re typically grouped together with.

Demand Generation 52

Demand Generation B2B Marketing Planning B2B 52

ANNUITAS

DECEMBER 16, 2014

This is one of the predictions I do hope I get completely wrong, but given the last few years and some of the research from this year, I don’t think I will be. of those in B2B Enterprises who are responsible for Demand Generation state they are highly effective in reaching their goals – ANNUITAS.

Forrester 100

Forrester Demand Generation Top of Funnel Marketing & Strategy 100

Madison Logic

FEBRUARY 7, 2024

Resolution #1: Leverage AI the Right Way Generative AI (genAI) has completely changed the game by offering B2B marketers opportunities to enhance their strategies and streamline time-intensive tasks such as campaign design, audience or competitor research, and content ideation.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Influitive

JUNE 18, 2020

According to Forrester B2B research data, buyers expect to be treated as equal partners through a lifecycle of empowered experiences provided by vendors that are open, connected, intuitive […]. The post Virtual Prospecting: Meeting Buyer’s Evolving Expectations appeared first on Influitive.

Forrester 130

Forrester Vendors Advertising Agencies Research 130

Only B2B

FEBRUARY 1, 2024

Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Hyper personalization: Using intent data, B2B companies can personalize content and messaging to specific buyer needs, leading to a 5x increase in engagement- according to Forrester.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Lattice

MAY 17, 2016

This is due to a number of factors, including that customers now have technology at their fingertips to research the tools they need, and make their displeasure known if a vendor doesn’t follow up on the promises they made. Image courtesy of Forrester Research, Inc.

Forrester 100

Forrester CMO Demand Generation Acquisitions 100

Only B2B

SEPTEMBER 1, 2020

In one of the interviews Tribilo’s CEO, Andre Yee, said “Right off the bat it offers better targeting, and if ABM is about anything, it’s about better targeting.” The obsolete methods of Lead generation are transforming. Now you cannot solve demand generation problems with quantity leads. Team Collaboration.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

Vision Edge Marketing

AUGUST 15, 2019

Forrester claims we’re in the age of the customer. Research by firms such as Forrester and Temkin found that customer journey mapping organizations better address opportunities to improve key business results such as product/service adoption and loyalty. Good maps leverage outside research to ensure validity.

Enterprise Management 173

Enterprise Management Peer-to-peer Marketing Management Forrester 173

Madison Logic

NOVEMBER 30, 2023

Gartner research finds that 70% of the buying journey is complete before a buying group reaches out to a provider. You can’t do this at the very end of the customer journey—you need to catch their attention and increase awareness before they begin the research process with a unified brand-to-demand strategy.

Demand 52

Demand Brand Identity Branding Work Management 52

PathFactory

MAY 20, 2022

Well, that’s what I get in spades at Forrester Summit – for me personally and for PathFactory in general. I love Forrester Summit – always have done, always will. So, what validation did I get from Forrester Summit? Let’s dig into these two macro trends in more detail.

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52

Aberdeen

NOVEMBER 14, 2019

Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. In October, Acquire Market Research released its 2019 market report on Global Buyer Intent Data Tools. More streamlined marketing efforts where demand generation and ABM processes are integrated for 40% of respondents.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

SmartBug Media

MAY 13, 2022

Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. "It Intent data refers to buying signals from across the internet that link prospect accounts to a specific topic. Intent data can tell you all of this.

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

6sense

SEPTEMBER 29, 2021

Bringing together the best and brightest innovators in the B2B industry, this exclusive two-day event will feature special presentations and interactive sessions aimed at tackling the obstacles modern sales and marketing teams face as they work to increase pipeline and generate revenue.

Conference 62

Conference Demand Generation Agencies Account Based Marketing ABM 62

KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 By that time, it will account for 17% of all B2B sales in the US. Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 A recent Forrester research study broke out B2B companies’ ecommerce maturity into three levels.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Vidyard

MARCH 20, 2018

B2B marketers now rank social selling above email for demand generation. Research Your Audience And Be Relevant. Forrester reports that social selling is no longer optional–it’s required. Social Selling is less of an optional sales tactic, and more a MUST HAVE tactic! Select The Right Social Selling Tools.

Forrester 112

Forrester Outreach Social Networks Curation 112