The Point

JULY 14, 2011

Sure, your product may be wonderful, but the reason people respond to emails is because they want the offer: the white paper, the Webinar, the information kit. Send a test message and view it with images turned off (better yet, use an email rendering service like Litmus ). Sell the Offer. Is the offer mentioned early and often?

Creativity 100

Creativity B2B Verticals Paper 100

The Point

SEPTEMBER 20, 2010

Let’s do a Q4 campaign targeting the financial services industry.”. If you decrease your media spend and invest those same dollars in a new white paper, or analyst report, or industry survey, or podcast – you name it – it’s highly likely you’ll end up reaping a greater reward. Spend more on content and less on media.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Paid Content Budget Programs 100

The ABM Agency

APRIL 10, 2023

Additionally, consider the following criteria when selecting your ideal targets: Their compatibility with your product or service offerings; The likelihood of them facing problems that your solution can solve; Potential revenue generation from winning their business; The level of influence they hold in their respective industries.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

The Point

DECEMBER 16, 2011

You decide that you want to email those prospects with an offer to download a white paper about the business problem your product solves. If yours is a relatively finite audience – say, one confined to a specific vertical market, or job title, or company size, or all of the above, then purchased lists may be the way to go.

De-duping 100

De-duping Buy InsideView Broadcasting 100

The Point

JANUARY 30, 2018

In “ The Startup’s Guide to Demand Generation: From Your First 10 Customers to Your Next 1,000 ,” the two authors cover everything from when to make the first marketing hire, to what marketing technologies to buy first, to how best to leverage marketing data. Brand may not matter, but message does. Good Content is Your Secret Weapon.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Demand Generation 168

Industrial Marketing Today

MAY 26, 2010

But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Adobe Experience Cloud Blog

JANUARY 20, 2010

Marketers have changed the way they handle online demand generation by using thought leadership like white papers, surveys and videos to drive interest in their industry or solution. 1. Don’t expect a lead generated from inbound marketing to turn into a qualified prospect overnight. interests and timing).

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Leads 48

Marketing Craftmanship

MARCH 27, 2013

The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. White papers jumped the shark when they became paid content.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

Industrial Marketing Today

AUGUST 20, 2010

For example, segment your products and services by application and/or industry. Engineers are accustomed to this approach from their frequent use of industry vertical search engines like ThomasNet and GlobalSpec. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Ranking 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. The same holds true for video white papers. This white paper aims to change that perception of them.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Adobe Experience Cloud Blog

JULY 26, 2010

Fortunately, there are plenty of experienced lead generation companies out there, covering many industries and verticals. When comparing lead generation companies, how do you cut through the fray and determine which one is the best fit for your business? This variety can make it difficult to choose the best provider, though.

Sales Qualified Leads 48

Sales Qualified Leads Leads Lead Marketing Qualified Leads 48

The Point

APRIL 23, 2020

Audit your existing content library and map each asset by form factor, persona, vertical and funnel stage (early, mid, late). How easy is it for your Web visitors to find resources like white papers, ebooks, and recorded Webinars? Here are 10 ideas to consider. Map your content. Update your resource center.

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

The Point

JANUARY 6, 2014

It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Blogs have long been the exclusive province of the PR team, but demand generation marketers are starting to realize the potential for blogs to generate leads in a big way. Improve campaign measurement.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

ViewPoint

MAY 5, 2015

Fact is that most organizations and even many consultants have viewed lead nurturing as a separate event (not part of an integrated Demand Generation Strategy) and in doing so, have made success elusive. Rather, nurturing is a key stage in the overall progression of a holistic Demand Generation Program. Lead Reengagement.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? You don’t have to hire a PR agency to kiss the arses of the editors any more. Zillions of blog posts.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

The ROI Guy

MAY 4, 2006

Annual growth in hardware sales and services are less, but still healthy at 6.0%. Compared to 2002 where growth was a dismal -31% for system vendors and -18% for service providers, these are happy days. percent of revenue on marketing, while IT service firms spend a paltry 1.1 On average, IT firms invest 3.6

Marketing Budget 40

Marketing Budget Budget Programs Advertising Agencies SMB 40

Markempa

MAY 13, 2019

7 Tips to Improve MQL Routing Tip 1: Set up a service-level agreement on lead routing with sales Do you have the following things documented by your sales team? Written criteria for lead routing (territories, vertical focus, product interest, etc.) Source: [link] There’s room for improvement. Here’s how. Not likely.

Marketing Qualified Leads 84

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 84

Content Marketing Institute

APRIL 26, 2018

Each team focuses on creating a sustained cadence of editorial content, not white papers, e-books, or other demand-gen pieces. Editorial teams often sit within larger marketing organizations, yet operate with a mission that’s somewhat removed from traditional marketing efforts like demand generation and direct brand promotions.

Top of Funnel 101

Top of Funnel Brand Identity Branding Marketing AI 101

SnapApp

APRIL 25, 2018

Today, B2B buyers want the kind of buying experience they have with consumer products and services, and the B2B space has to adapt. Jordie runs a content marketing agency and works exclusively with B2B and SaaS companies. What's something you've recently accomplished at work that you're proud of? Jordie Black. Asia Matos.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Today, B2B buyers want the kind of buying experience they have with consumer products and services, and the B2B space has to adapt. Jordie runs a content marketing agency and works exclusively with B2B and SaaS companies. What’s something you’ve recently accomplished at work that you’re proud of? Jordie Black.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Industrial Marketing Today

OCTOBER 26, 2009

A high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. For example, fill out a form to download a white paper, register for a webinar, submit an order etc. That will give you an idea of demand. I would say that most people typing general search terms are just gathering info.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

SWZD

OCTOBER 16, 2019

Mercer provides professional services and consulting in 3 primary areas: Health – the health division advises and assists employers in the design and management of employee health care programs and administration of non-retirement related benefits packages. She said: “I have a diverse background, from startups, to B2B, to B2C, to agencies.

Enterprise Management 48

Enterprise Management B2B Thought Leadership Thought Leadership Work Management 48

Directive Agency

MAY 9, 2017

The reality is that generating demand for your B2B service or product has become a juggling act of meshing different tactics across different mediums to increase marketing qualified leads (MQLs) and fill up your pipeline. Hold Agencies Accountable. Part 1: Building Your Team. Part 2: Understanding Your Audience.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

PureB2B

APRIL 20, 2022

Often tasked with generating leads that hit both a quality and quantity requirement, B2B marketers often use multiple strategies and channels to hit their targets. One of the most successful channels of lead generation marketing is content syndication. Content Syndication. Partnered Content.

Lead Generation 62

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 62