The Point

JULY 8, 2014

In early 2014, Sungard Availability Services (Sungard AS), a leading provider of managed IT, cloud, and recovery services, announced that it was splitting off as a separate company from SunGard Data Systems Inc. This presented a challenge.

Case Study 100

Case Study Case Studies Demand Generation Agencies Paid Search Agency 100

eTrigue

DECEMBER 2, 2021

The concept of a “demand center” has emerged at the core of successful marketing organizations as a hub for shared marketing services, infrastructure and process to enable organizations to bring programs to market that leverage key corporate assets and best practices. Schedule a meeting with Kristin Carey. Schedule a Demo.

Demand 78

Demand Sales Qualified Leads Marketing Automation Services B to B 78

NetLine

DECEMBER 1, 2020

Cutting through the fluff to get to the core of content marketing and its tie to demand generation, let’s dig in and meet Nathan! First, it has become more closely related to demand generation. In addition to using NetLine, what are your other strategies for lead generation?

Paid Content 52

Paid Content Work Management Demand Generation Agencies Marketing Management 52

Customer Experience Matrix

SEPTEMBER 18, 2011

Adam Needles’ new book Balancing the Demand Equation (available here from Amazon ) closes the gap. Needles is a well-known industry leader who is Chief Strategy Officer at demand generation agency Leftbrain DGA. Spoiler alert: early emails should come from industry peers, later emails from vendor experts.)

Demand Generation Agencies 120

Demand Generation Agencies Demand Peer-to-peer Work Management 120

LEADership

NOVEMBER 26, 2013

Despite all the research, trends analyses and best practice sharing, a majority of B2B marketers struggle to determine what the most effective demand generation plays are. Here are 5 signs that tell you clearly whether your demand generation efforts are headed towards the goldmine or pummeling your sales target down a black hole.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Sales Qualified Leads High Quality Lead 40

Top Rank Marketing

AUGUST 30, 2023

B2B marketers taking on new leadership roles naturally seek out trusted resources that help professionals in new positions hit the ground running, and TopRank Marketing is honored to be a go-to B2B content and influencer marketing agency for so many top marketers in new leadership roles. Expectations are everything. Also, always be kind.”

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Digital B2B Marketing

JUNE 26, 2012

A best practice guide, vendor comparison, industry perspective and even a sell sheet have been lumped under the heading of whitepaper by many marketers. If you are talking about leads and lead generation, setting the definition is critical. The values you present to the market? To another, it means increasing customer retention.

Demand Generation Agencies 100

Demand Generation Agencies B2B Thought Leadership Advertising Agencies Allocation 100

Only B2B

JULY 20, 2020

According to wikipedia definition of Sales Pitch is – In selling technique , a sales presentation or sales pitch is a line of talk that attempts to persuade someone or something, with a planned sales presentation strategy of a product or service designed to initiate and close a sale of the product or service.

Telemarketing 139

Telemarketing Privacy Policies Demand Generation Agencies Wikipedia 139

Inbox Insight

MAY 31, 2024

Trend 2: Intent-based lead generation Understanding and leveraging buyer intent data is becoming increasingly important for effective lead generation. When applied, this powerful tool can help B2B marketers to identify and engage prospects showing signals of interest and intent to buy your products or services.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

KoMarketing Associates

MAY 28, 2015

In addition to a treasure trove of data and performance indicators, the presentation illustrates how behavior online has already evolved as a result of technology innovation and will continue to evolve in the years to come. Nearly 60% of agencies and brands consider content marketing to be “very significant” to their marketing strategies.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Heinz Marketing

MARCH 27, 2023

So, thanks very much for joining us, and if you’re watching or listening on demand, thank you so much for downloading and listening. Every episode of Sales Pipeline Radio, l think 400+ episodes, past, present, future, always available on salespipelineradio.com. Watch the video , listen in below and/or read the transcript below.

Demand Generation Agencies 95

Demand Generation Agencies Work Management Budget Programs Paid Search Agency 95

B2B Marketing Directions

SEPTEMBER 26, 2021

To generate maximum revenue growth over an extended period of time, marketing leaders must design programs that will maximize performance in the present, while simultaneously investing in programs that will lay the foundation for success in the future. The Challenge of Out-of-Market Prospects So what does this mean in practice?

Marketing Prospects 52

Marketing Prospects Work Management Marketing Management Paid Search Agency 52

Terminus

MARCH 21, 2022

Jenna comes to Terminus from Cyance, an EMA intent provider, where she helped agency partners deliver insight-driven ABM and smart demand generation programs. Terminus presented an opportunity to join the industry leader and immediately get to work on shaping the international vision and direction.

Demand Generation Agencies 26

Demand Generation Agencies Account Based Marketing Advertising Agencies Work Management 26

nDash

MAY 26, 2022

Instead of pushing offers, products, or services, increasing engagement involves highlighting relevant information about your industry, your business, and how your products or services solve pain points. Improving customer service experiences. Becoming a trusted advisor – not just a vendor or service provider.

Work Management 52

Work Management Marketing Management Marketing Automation Services B2B Marketing 52

6sense

SEPTEMBER 29, 2021

Bringing together the best and brightest innovators in the B2B industry, this exclusive two-day event will feature special presentations and interactive sessions aimed at tackling the obstacles modern sales and marketing teams face as they work to increase pipeline and generate revenue.

Conference 62

Conference Demand Generation Agencies Account Based Marketing ABM 62

Strategic-IC

MAY 30, 2023

In a recent episode of Let’s talk ABM , we had the pleasure of speaking with Jess Larkin , Senior Strategic Marketing Manager for Financial Services at Confluent , about the ins and outs of launching ABM. It’s the silver service of the marketing world, and it certainly promises high-end results!

Account Based Marketing 62

Account Based Marketing ABM Work Management Marketing Management 62

Aberdeen

APRIL 1, 2019

It also helps you develop dynamic account lists that help you target demand gen efforts on the right people at the right time. These dynamic account lists rely on accurate intent scores that indicate how ready certain prospects are to purchase your product or service. Your demand generation efforts shouldn’t be static.

Intent Data 73

Intent Data Demand Generation Intent Demand 73

ClearVoice

NOVEMBER 2, 2018

Great for: B2B marketers, content marketers at all levels, and content marketing vendors. Great for: SEOs, agencies, content marketers, and digital marketing generalists. Great for: SEOs, content marketers, agency employees (with a specialization in content, SEO and analytics), and marketing consultants. Go forth and network.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

ANNUITAS

JUNE 26, 2014

Identify and understand the vendor landscape-. Planning out the vendors you want to connect with in advance can help save you from wandering around the room, being accosted by costumed mascots, jostled by swag collectors or scanned by overzealous event temps with a quota. Don’t go if you can’t be present-.

Peer-to-peer 100

Peer-to-peer Demand Generation Agencies Demand Generation Conference 100

Pam Didner

OCTOBER 15, 2022

This is very similar to current airline check-in services. The tool should also enable speakers to upload their finished presentations. Also, ensure the one you select can track file versions, presenters’ names, events, and presentation dates. Generally, the shelf life of content used at events is short.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Customer Experience Matrix

JUNE 3, 2009

Second of three posts on demand generation interfaces.) The work was done by an outside agency, Maratona Marketing. This reinforces the point that most companies will need help to take advantage of the new opportunities that demand generation systems present. Happily, both reps handled the situation well.

Work Management 120

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 120

The Point

APRIL 16, 2019

Generating clicks is the easy part (relatively speaking); the challenge comes in presenting an offer that’s relevant and enticing enough to cause the prospect to hand over his or her personal data. A search offer can be anything: a how-to guide, a third-party research report, white paper, Webinar, video, demo or free trial.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Customer Experience Matrix

DECEMBER 14, 2009

Armed with this insight, I was much less surprised when Kenneth Cho of social marketing agency Social Agency told me that his new social media campaign tool Spredfast had been purchased immediately after release by major companies including AOL, IBM, HP, Cisco and Porter Novelli. The system is a vendor-hosted service.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

nDash

JULY 30, 2021

Guests can expect educational tracts to provide value for digital marketing agencies, SEOs, and everyone in between. You’ll learn about CMO/CEO alignment, demand generation, eCommerce in B2B, and more. Presented by Salesforce, Dreamforce 2021 ‘s theme is “Success anywhere, Dreamforce everywhere.”

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

PathFactory

MAY 20, 2022

Indeed, it’s the foundation for best-in-class Demand Generation & ABM (the boundaries of which are increasingly blurred /irrelevant)*. rich content metadata on the finished asset being presented to the visitor). the sales enablement platforms (Seismic, Highspot, BigTinCan, etc.), Content is now mainstage – literally**.

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52

Customer Experience Matrix

JULY 16, 2009

Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class. LinkedIn gave an impressive demonstration on how they handled demand generation without a robust marketing budget or unlimited marketing staff members.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Customer Experience Matrix

AUGUST 29, 2013

My discussion last week of Infer , Mintigo , and Lattice Engines raised the question of what other B2B data vendors might be considered Customer Data Platforms. Of course, every vendor argues it does this better than anyone else. The company currently has more than 50 clients, mostly large B2B technology vendors.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Martech

APRIL 22, 2022

For example, when your goal is to understand your customers’ needs and match them to appropriate products or services, this is where AI shines. There are plenty of artificial intelligence marketing tools designed specifically for business sales, allowing B2B vendors to leverage the power of personalization, machine learning, and more.

Marketing AI 145

Marketing AI Marketing Attribution Digital Asset Management Work Management 145

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Plans for 2015 Demand Generation Spending, by Channel. Chief Marketer’s Annual B2B Lead Generation Survey.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. January 27 – 31, Budapest, Hungary. B2B Marketing Exchange. February 24 – 26, Scottsdale AZ.

Conference 55

Conference Marketing AI Work Management Marketing Management 55

Lake One

OCTOBER 13, 2023

Once we explore the benefits of account-based marketing, we’ll present you with four real-world case studies that have had a massive impact on many common sectors and industries. After all, Tipalti is not a one-and-done product or service.

Account Based Marketing 75

Account Based Marketing Case Studies Case Study Studies 75

Inbox Insight

MARCH 20, 2023

The emergence of AI in B2B demand generation has only facilitated this further. This is our webinar: 4 Ways AI is Revolutionizing Demand Generation. (00:12) How is AI changing B2B demand generation? (00:22) Thank you for joining us. 09:29) And let me give you a real-world example of that.

Demand Generation 59

Demand Generation Demand Generation Agencies Demand Ideal Customer Profiles 59

Customer Experience Matrix

NOVEMBER 5, 2009

Vendors take note. But the other presenters disagreed, largely arguing that the separate groups have distinct needs. But the other presenters disagreed, largely arguing that the separate groups have distinct needs. Is Salesforce.com a threat to vendors of marketing automation solutions?

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

SWZD

DECEMBER 27, 2017

Rarely do we come across a company whose demand generation and sales organizations are as productively aligned as Paycor’s. Vass’s comments and ideas corroborated emedia’s own 20 year experience serving demand generation clients, and there are a number of valuable takeaways: 1.

Top of Funnel 59

Top of Funnel Work Management Account Based Marketing Marketing Management 59

Heinz Marketing

JUNE 19, 2023

This week’s show is entitled, “ The Convergence of Traditional Demand Gen and ABM “ My guest is Jodi Cerretani , VP of Marketing at RollWorks Tune in to hear more about: How has the role of B2B marketing evolved in the past five years, and what impact does it have on business value and the P&L? Thanks for asking it.

Lead Ranking 103

Lead Ranking Account Based Marketing ABM Marketing Qualified Leads 103

Heinz Marketing

MAY 20, 2022

In this scenario, product users are maybe presented with a new feature or exposed to a new subscription level while they’re actively leveraging the product. PLG works because people are most open to optimizing their experience with a vendor when they’re already benefitting from said vendor in real-time.

Cross-Selling 111

Cross-Selling Work Management Marketing Management Lead Ranking 111