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Optimize your Email Deliverability: Technology

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. The month prior, we talked about improving email deliverability by carefully building your audience and segmenting your lists.

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(Re)Focusing Your Demand Marketing Plan Amid the Coronavirus Outbreak

ANNUITAS

This Engagement Channel presents a significant opportunity in the current environment. Re-Examine Email Deliverability. When digital interactions are now the most important element of the marketing mix, email deliverability is key. Content Syndication [0%]. You have to be able to connect with your buyers and customers.

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Adapting to Change: Navigating Google and Yahoo’s Latest Spam Policies for Effective Marketing and Sales Outreach

DealSignal

Navigating the regulations imposed by major internet entities can present formidable challenges, yet it remains an imperative task. This move is also a response to the increasing sophistication of spam and phishing attacks, which not only annoy users but also pose serious security risks.

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Email Evolved: Our 2019 Client Conference

eDataSource

Our day started with a morning session of presentations and conversations, focusing on critical developments in the world of email optimization and deliverability, featuring some of the most established thought leaders in the email industry. . And 91% of those attacks begin with phishing? MM real users in our consumer panel.

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SPF Records

JangoMail

Email Deliverability 101: SPF Records. Email authentication for your domain helps prevent spoofing and phishing. No SPF record present. We hope this article has helped you understand how important an SPF record is for your email deliverability. An SPF record is vital to email sending. How SPF works. Too many DNS lookups.

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Technologies for Email Deliverability

Adobe Experience Cloud Blog

As a follow-up to my post about the importance of reputation in email marketing , I interviewed Spencer Kollas, director of delivery services at StrongMail , about the latest technology solutions to manage reputation and optimize deliverability. Where do most marketing automation and CRM solutions fail when it comes to deliverability?

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Email Debrief: Marketing and Design Trends

Litmus

But considering how much of deliverability these days is based on sender authentication, it seems eminently worthwhile to invest in getting it set up for your brand. There is a cost to getting BIMI set up. Is BIMI worth implementing? BIMI’s just the latest way of continuing to nurture that confidence.