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Optimize your Email Deliverability: Technology

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. The month prior, we talked about improving email deliverability by carefully building your audience and segmenting your lists.

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Adapting to Change: Navigating Google and Yahoo’s Latest Spam Policies for Effective Marketing and Sales Outreach

DealSignal

Navigating the regulations imposed by major internet entities can present formidable challenges, yet it remains an imperative task. This move is also a response to the increasing sophistication of spam and phishing attacks, which not only annoy users but also pose serious security risks.

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(Re)Focusing Your Demand Marketing Plan Amid the Coronavirus Outbreak

ANNUITAS

This Engagement Channel presents a significant opportunity in the current environment. Re-Examine Email Deliverability. When digital interactions are now the most important element of the marketing mix, email deliverability is key. Content Syndication [0%]. You have to be able to connect with your buyers and customers.

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SPF Records

JangoMail

Email Deliverability 101: SPF Records. It is part of a multi-pronged approach by companies to set up sender authentication for their brand’s domain(s). Sender authentication means securing the domains you use to send emails by setting up proper and valid DNS records. It protects your domain and your sending reputation.

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Email Evolved: Our 2019 Client Conference

eDataSource

Our day started with a morning session of presentations and conversations, focusing on critical developments in the world of email optimization and deliverability, featuring some of the most established thought leaders in the email industry. . And 91% of those attacks begin with phishing? MM real users in our consumer panel.

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What You Need to Know About DKIM Authetnication

Hubspot

However, by exploring the details of email marketing messages, I've been able to find spoofed or phishing emails. It's a tool for making sure your email marketing efforts are presented as safe and legal to subscribers. Ultimately, when you use DKIM signatures, you make your emails more deliverable. What is DKIM authentication?

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Technologies for Email Deliverability

Adobe Experience Cloud Blog

As a follow-up to my post about the importance of reputation in email marketing , I interviewed Spencer Kollas, director of delivery services at StrongMail , about the latest technology solutions to manage reputation and optimize deliverability. Where do most marketing automation and CRM solutions fail when it comes to deliverability?