Remove de-dupe help work
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Data Strategy in an AI-First World: Here’s Where to Start

Salesforce Marketing Cloud

Data strategy answers critical questions such as: Are you working with quality data (i.e. de-duped, error-free, and labeled appropriately)? Having answers to these questions help you complete the puzzle by understanding how and when your customer is interacting with your brand. Where does the data originate?

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point.

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point.

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point.

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How to Leverage Your Current Marketing Team to Get Started with ABM Now

Engagio

In fact, integrating an ABM strategy into your current way of working doesn’t require a wholesale change. To start, answer these questions: Who helps determine your optimal business segments and your Ideal Customer Profile (ICP)? Ongoing management of data (de-duping, enriching, etc.). Labeling accounts by tagging in CRM.

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How to Choose the Right Sales Intelligence Tool for Your Business

SalesIntel

It is important to have your goal in mind – using software aimlessly has never helped anyone. Data cleansing: Data cleansing includes discovering inaccuracies in data, rectifying them, normalizing data, de-duping it, and keeping the data up to date. Do You Really Need a Sales Intelligence Tool? Request Demo. Integrations.

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7 not-quite-predictions for marketing technology in 2016

chiefmartech

It will be a great year for marketing technologists who can help. Account-based marketing (ABM) and sales will be one of the hottest categories of 2016 — and help usher in greater sales/marketing alignment. There will still be lots of greenfield opportunities for the lesser brands, but the distance between them will grow.