Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Recently, Bernice Grossman and I worked with a group of savvy B2B marketers at a DMA conference to compile a list of difficult data problems.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

SnapApp

APRIL 5, 2016

Marketers are always looking for a reason to engage with their database. Marketing engagements like emails, paid media, events, webinars, and social all form the opportunities a lead has to score and hopefully move on to the next stage of their journey. One thing all your prospects can identify with are the seasonal events.

Campaigns 48

Campaigns Buzz Paid Search Agency Impressions 48

Biznology

MAY 30, 2012

There’s a spirited debate in B-to-B marketing about whether it’s best to give away information (aka “content,” like white papers and research reports) to all comers, versus requiring web visitors to provide some information in exchange for a content download. Credit: Getty Images via @daylife.

B to B 80

B to B RFP Sales Qualified Leads Lead Ranking 80

PureB2B

NOVEMBER 26, 2019

In B2Bs constantly evolving market a page full of plain text will not suffice. When a prospect arrives on your landing pages they want to be provided a solution or explanation to the problem they are experiencing. Your companies landing page is the doorway to future prospects and clients. Images and Video Content.

Landing Pages 62

Landing Pages Conversion Top of Funnel Lead Scoring 62

markempa

SEPTEMBER 9, 2013

Tweet According to the MarketingSherpa 2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. I suspect marketers do so because they have heard about “BANT qualified leads” and apply these criteria to Web forms. Lead qualification does not start with prospects.

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

The Point

JANUARY 24, 2013

Giving sales a voice in the process will help ensure that, as an organization, they feel they have a stake in the new lead management program and won’t feel it’s being foisted upon them by marketing. What is the range of products in which a prospective customer could express interest? From both domestic and international prospects?

Lead Management 100

Lead Management Process Work Management Sales Qualified Leads 100

PureB2B

DECEMBER 30, 2019

Most marketers would have probably heard of Search Engine Optimization (SEO) – it’s the process of optimizing the quality and quantity of your website traffic from the search engine results page. In this rapidly changing e-commerce environment, SEO techniques can be quite dynamic making it vital for your marketers to stay on top of the ball.

SEO 62

SEO Marketing & Strategy B2B Lead Scoring 62

The Point

MARCH 27, 2013

Most marketing automation systems make it relatively easy to control email frequency and to establish priorities when multiple campaigns get scheduled in too small a window. Anything less and you run the very real risk that the prospect will be distracted and focus his or her attention elsewhere, perhaps on your competition.

Webinar Metrics 100

Webinar Metrics Autoresponders Lead Nurturing Sales Qualified Leads 100

The Point

JULY 13, 2012

As further context, the 4-1-1 Rule that Jon references is a principle intended for Twitter and credited to Tipping Point Labs and Joe Pulizzi of the Content Marketing Institute. Jon wrote the book on lead nurturing ( literally ) but, personally, I have concerns about extending Twitter rules into the realm of email marketing.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. B2B marketers were early to the content marketing game. I stand corrected.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

PureB2B

AUGUST 3, 2016

In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment. Try Marketing Tools Like a Slide-in CTA.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

PureB2B

AUGUST 3, 2016

In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. In fact, HubSpot claims that marketers who prioritize blogging are thirteen times more likely to have a positive return on investment. Try Marketing Tools Like a Slide-in CTA.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. White Papers. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. Marketing/Communications/PR. City & Regionals.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

The Point

FEBRUARY 18, 2014

One of the first questions I ask any prospective technology client is the following: “Imagine your product on a spectrum. Whether a company should predominantly use inbound or outbound marketing; 2. At its essence, marketing commodity products is simply about being in the right place at the right time.

Paid Search Agency 100

Paid Search Agency Demand Generation Inbound Marketing Lead Gen 100

Biznology

DECEMBER 7, 2015

This has lead to 5 significant trends in B2B database marketing. Integrated and enhanced databases. In most B2B firms there are at least four data silos – transactional, sales, marketing, and customer service. These merged databases can be either accessed online or returned. .

Trends 80

Trends B2B SIC Telemarketing 80

The ROI Guy

SEPTEMBER 20, 2012

Alinean announced this week an ROI Guarantee for Value Marketing Tool campaigns. Designed for B2B marketers, to drive better engagements and assure that lead generation goals are exceeded, this program combines compelling Interactive White Papers and Benefit Estimators with integrating e-mail marketing to exclusive targeted communities.

Lead Scoring 40

Lead Scoring Lead Ranking Marketing Automation Services ROI 40

Webbiquity

MAY 29, 2012

Online behavioral tracking , in theory, is beneficial to both marketers and consumers. When marketers can track a web user’s behavior (anonymously) within a website or across certain ad network properties, they can serve up ads that are aligned with the user’s apparent interests. Image credit 5 to 9 Branding.

Marketing Automation Services 100

Marketing Automation Services Cross-Selling Vendors Copyright 100

The Point

JANUARY 6, 2014

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. The only way to improve the effectiveness of your marketing strategies long-term is to test, and test consistently. Clean up your database.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

PureB2B

APRIL 20, 2022

Often tasked with generating leads that hit both a quality and quantity requirement, B2B marketers often use multiple strategies and channels to hit their targets. One of the most successful channels of lead generation marketing is content syndication. Content Syndication. Strategic Nurture.

Lead Generation 62

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 62