Zoominfo

SEPTEMBER 7, 2022

Here are the core factors you should consider when choosing a lead routing software provider, the main questions to ask potential vendors, and whether your existing approach to data can support your routing goals. Data orchestration features Are you able to seamlessly integrate your data enrichment layer into your routing workflow?

Enterprise Management 130

Enterprise Management Work Management Marketing Management Marketing Automation Services 130

Zoominfo

AUGUST 5, 2018

Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. Although contact data is most commonly discussed in sales and marketing circles, data hygiene has a huge impact on recruiting and hiring.

Work Management 157

Work Management Marketing Management Data Hygiene Zoominfo 157

Zoominfo

AUGUST 5, 2018

Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. Normalizing Data normalization is a process that standardizes certain values within your data set. Let’s jump into it.

Work Management 130

Work Management Marketing Management Data Hygiene High Quality Lead 130

Martech

JANUARY 11, 2023

They are creating short lists of vendors by researching brand websites and social channels without ever speaking to a sales rep. The rapid shift to all-online interactions sparked by the COVID pandemic also raised the level of competition in the inbox, so relevant messaging is more important than ever before.

Marketing Automation Services 94

Marketing Automation Services Marketing Automation Work Management Automation 94

Zoominfo

JULY 2, 2020

Once you’ve established your goals, it becomes easier to select the tool or vendor that will best help you to achieve them. Here are three considerations to keep in mind when selecting a vendor: Feature set – Begin your selection process by analyzing the features each platform offers.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Engagio

OCTOBER 11, 2023

But how do you assess whether a provider can deliver accurate and complete data at scale? Don’t just think about the volume of their data — think about the quality as well. In order to select a vendor of choice, you need to get hands-on with sample data sets. Don’t take the provider’s word for it.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

DealSignal

MAY 15, 2023

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. We tested out a few email validation software vendors and have shared the results with you here. How Does DealSignal Do It?

Work Management 98

Work Management Marketing Management Validation Software 98

Litmus

SEPTEMBER 13, 2022

Data hygiene. Regularly checking your subscriber data and data hygiene requires discipline, governance, and proactivity with teams (and vendors) across your organization. Poor data hygiene can lead to poor engagement , deliverability , CTR, and return on investment (ROI) —none of which you have to risk.

CTR 73

CTR Email Marketing Data Hygiene Click Rate 73

Zoominfo

OCTOBER 14, 2018

Partner with a market intelligence solution to analyze your existing database and highlight inaccurate and incomplete prospect data. Append your data. Work with the same market intelligence solution or an alternate vendor to fix any holes or inconsistencies in your sales database. Assess your existing data collection methods.

Cold Calling 198

Cold Calling Statistics B2B Data Hygiene 198

DealSignal

MARCH 11, 2019

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment. The post Did Somebody Ask About Data Quality?

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

Zoominfo

FEBRUARY 12, 2019

In fact, 35 to 50% of sales go to the vendor who responds first ( source ). As a marketer, you can get lead management exactly right and still see terrible results if you don’t prioritize data hygiene. And, lead scoring helps your sales team prioritize which leads to follow up with first. Nurture leads with targeted content.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Smarte

APRIL 8, 2022

But consider when was the last time you had a chance to thoroughly do a data health check and see detailed analysis of your CRM and MAP data wherein it showcased your clean data and abnormalities. The answer would probably be some months back either manually or through a 3rd party vendor.

Data Hygiene 52

Data Hygiene Work Management Marketing Management Analysis 52

Zoominfo

MAY 3, 2018

The vendor you choose will determine the quality of your database append. For an in-depth guide to selecting a data vendor, check out Try Before You Buy: Data Sampling Strategies. For more information about data quality, check out the following articles: How to Get More Value From Your B2B Data Purchase.

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

Zoominfo

MAY 3, 2018

For 54% of B2B businesses , their biggest challenge to achieving success is the absence of data quality. What is Data Maintenance? Data maintenance in B2B is the process of practicing good data hygiene , including database normalization, appending, and cleansing. If you’re not sure where to start, keep reading.

Data Hygiene 100

Data Hygiene Marketing Management Zoominfo B2B 100

Zoominfo

OCTOBER 14, 2018

Partner with a market intelligence solution to analyze your existing database and highlight inaccurate and incomplete prospect data. Append your data. Work with the same market intelligence solution or an alternate vendor to fix any holes or inconsistencies in your sales database. Assess your existing data collection methods.

Cold Calling 100

Cold Calling Statistics B2B Data Hygiene 100

Biznology

FEBRUARY 28, 2014

But when I ask a few questions—like where their data comes from—answers come back like “A variety of sources” or “Sorry, that’s our intellectual property.” So, to get to the point, here is my list of yes/no questions, which can be examined fairly easily, without any direct contact with the vendor. Do they have a website you can visit?

B to B 80

B to B Data Hygiene Marketing Management B2B Sales 80

Martech

SEPTEMBER 8, 2021

Identify prerequisite steps to realize medium and long-term ambitions Example: Improve data hygiene Example: Implement knowledge base for AI-driven tools to use Serve as an internal technical consultant to the marketing department Help identify strategies to meet needs (buy vs. build, right-size contracts, etc.)

Marketing AI 71

Marketing AI Work Management Marketing Management Marketing Automation Services 71

SmarkLabs

JANUARY 12, 2023

Keep Your Data Clean. CRM data hygiene is a process that ensures the cleanliness of the data in your CRM. The purpose of it is to keep your data error-free and up to date, while also ensuring it is comprehensive and full of high-quality, relevant information. Automate Where You Can.

Hubspot 52

Hubspot Marketing Automation Services Enterprise Management CRM 52

Zoominfo

FEBRUARY 12, 2019

In fact, 35 to 50% of sales go to the vendor who responds first ( source ). As a marketer, you can get lead management exactly right and still see terrible results if you don’t prioritize data hygiene. And, lead scoring helps your sales team prioritize which leads to follow up with first. Nurture leads with targeted content.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

SWZD

MARCH 15, 2017

But target audience is of top importance, and data hygiene is absolutely key to its integrity. This post will outline a few important ways to monitor and improve data and your audience so your content actually reaches them. Importance of Data Hygiene. Data Hygiene Tips.

Data Hygiene 48

Data Hygiene Work Management B2B Marketing Management 48

DealSignal

MARCH 8, 2021

While standard processes in CRMs include lead management, dashboards, record customization, and Microsoft Outlook integrations, functionality supporting your contact data quality, such as contact verification, data hygiene , field standardization, and account and lead enrichment , is largely absent.

Contact Marketing 52

Contact Marketing Contacts CRM Enterprise Management 52

Zoominfo

FEBRUARY 28, 2018

Improved data maintenance: Working off of bad, incomplete data is a quick way to kill your sales efficiency. In fact, inaccurate data wastes 27.3% The latest data hygiene tools keep your database clean, accurate, and up-to-date—on a scheduled basis or with the click of a button. of sales reps’ time.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Customer Experience Matrix

OCTOBER 4, 2011

The system lacks an end-user interface for building campaigns; instead, these are built by the vendor based on client instructions. Consolidated Technologies Group – a hosted system offering data hygiene, CRM, campaign management, digital asset management, and analytics.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Enterprise Management Marketing Automation 120

Biznology

JANUARY 30, 2015

Some approaches to consider: Establish—and enforce—data governing rules to improve data entry, which will keep your matching problems under some semblance of control. Find a solid software vendor with a tool specifically designed to parse, cleanse, and otherwise do the matching for you. Create a custom matching algorithm.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

DealSignal

AUGUST 30, 2021

The obstacle that most marketers and salespeople face is the accuracy of the data in their CRM. Research suggests that only 30 to 50% of your data is accurate. As important as data hygiene is, it’s a task that gets pushed to the backburner because of pressing deadlines and priorities.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Zoominfo

MARCH 4, 2018

But with the latest technologies and data analysis, forecasting is much closer to being an exact science. Improved data maintenance : Working off of bad, incomplete data is a quick way to kill your sales efficiency. For those who work in sales, this places even more emphasis on relationship building.

Process 130

Process Enterprise Management Work Management Marketing Management 130

SalesIntel

JUNE 9, 2023

Partnering with a data provider that prioritizes data privacy and adheres to relevant regulations helps mitigate legal risks and safeguards the privacy rights of individuals. The Issue: All B2B data vendors must be CCPA/GDPR compliant to successfully sustain operations. Search by vendor, product, and category.

Pricing 52

Pricing Price Planning Marketing Automation Services 52

Zoominfo

DECEMBER 5, 2017

35-50% of sales go to the vendor that responds first ( source ). Inaccurate data has a direct impact on the bottom line of 88% of businesses, with the average company losing 12% of its revenue as a result ( source ). Sales Follow Up Timing 34.

Statistics 100

Statistics Cold Calling Peer-to-peer SMS 100

Engagio

NOVEMBER 27, 2018

Sandra Freeman, Head of Strategic Marketing at Engagio, recently shared with me how she is able to execute our ABM programs despite data degradation and discrepancies. Her #1 piece of advice is “first, focus on data hygiene for your key accounts and top marketing programs to give Sales visibility and confidence in the data shown.

Account Based Marketing 85

Account Based Marketing ABM Data Hygiene Lead Scoring 85

SalesIntel

JUNE 7, 2021

Data hygiene has become increasingly important to marketers, and the increasing volume of data has only made processing harder. To overcome this challenge, the need for quality data has led to automated data enrichment tools. Enriched lead data is required for accurate lead routing and assignment to sales.

Process 52

Process Automation Data Hygiene Paid Search Agency 52

SalesIntel

MAY 20, 2022

This article will guide you through the process of purchasing B2B data by explaining essential factors, crucial categories of B2B data, and traps to avoid while choosing your data partner. We have already discussed the steps involved in choosing the right data vendor for your business. Revenue Risk: .

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts B2B Marketing 52

Engagio

NOVEMBER 27, 2018

Sandra Freeman, Head of Strategic Marketing at Engagio, recently shared with me how she is able to execute our ABM programs despite data degradation and discrepancies. Her #1 piece of advice is “first, focus on data hygiene for your key accounts and top marketing programs to give Sales visibility and confidence in the data shown.

Account Based Marketing 48

Account Based Marketing ABM Data Hygiene Lead Scoring 48

6sense

AUGUST 3, 2016

To achieve this ambitious end, marketers must prioritize and invest in 5 key areas: Data. Data is coming at us from all sides today. Marketing campaigns generate engagement that can be tracked in automation tools and delivered to us via 3 rd -party vendors. Sales teams record and track scores of data points in CRM tools.

CMO 48

CMO Enterprise Management Lead Ranking Work Management 48

Zoominfo

MAY 13, 2019

What is a B2B data provider? The term data provider covers a wide array of business services. Think sales intelligence, pipeline prediction, data hygiene , CRM management, and so much more. In the early days, data providers started out as a way to sell contact information. Lets, jump into it!

Work Management 199

Work Management Marketing Management Sample Data Hygiene 199

Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

Zoominfo

FEBRUARY 23, 2018

What Is A B2B Data Provider? The term “data provider,” covers a wide array of business services. Think sales intelligence , pipeline prediction, data hygiene, CRM management, and so much more. In the early days, B2B marketing data providers started as a way to sell contact information.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Sales 100

Zoominfo

JULY 31, 2019

With decay like that, it’s no wonder companies struggle to keep their data clean. But, before we begin to teach you the ways of data hygiene, here’s exactly what we mean when we refer to bad data : Missing fields. Data entered in the wrong field. In an environment where data is currency, quality is key.

B2B Sales 173

B2B Sales Enterprise Management Data Hygiene B2B 173