Biznology

JANUARY 30, 2015

Data entered by our sales people ends up as mush in our database. They don’t follow the rules; or there are no rules. Here’s the best practice: Create a centralized data input group. Give them objective rules to follow. If this group cannot follow the rules, then the rules should be re-evaluated.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Zoominfo

MARCH 15, 2024

This CRM hygiene checklist, developed by the data experts at ZoomInfo, offers a step-by-step guide to creating a scalable, clean CRM that’s primed for the next phase of AI-enabled growth. The first phase requires defining your business data needs. The definition stage requires answering a few key questions.

CRM 130

CRM Enterprise Management Work Management Process 130

Zoominfo

APRIL 9, 2024

Before solving their biggest CRM cleansing challenges, go-to-market teams need to define the rules of engagement for their data. The idea is to keep a living, breathing CRM that’s constantly being updated with customized rule-based workflows — a CRM that’s always “on.”

Ideal Customer Profiles 130

Ideal Customer Profiles CRM Enterprise Management Work Management 130

SalesIntel

AUGUST 4, 2021

Your salespeople and marketers will never achieve the full benefit of your investment or their potential as a team until you have high-quality data in your CRM. The less reps trust the data, the less they will rely on it, and the less they will update and maintain it, making the data even less credible and continuing the cycle.

CRM 52

CRM Enterprise Management Business Work Management 52

Zoominfo

APRIL 9, 2024

As a team, they want to know they can trust the data given to them by their CRM to score the sale. Purge helps enable this — by removing bad data from your systems according to the rules you’ve outlined in the Define phase and the data analyses you applied in the Analyze phase.

CRM 130

CRM Work Management Marketing Management Data Hygiene 130

LeanData

NOVEMBER 2, 2022

Clue #4 — Leadership has been commenting that pipeline data seems inaccurate. You’ve got dirty data. . Why You Should Care About Data Hygiene. Data is the fuel for your organization’s decision-making. Dirty data will make your marketing team send the wrong leads to sales. Just sayin’.

Work Management 98

Work Management Data Hygiene Marketing Analytics Tools Marketing Management 98

Zoominfo

NOVEMBER 30, 2023

Look for a data provider proficient in integrating first- and third-party data to create a reliable database for your sales and marketing teams. Once you commit to a data provider, you can work with them to mitigate data hygiene challenges that stem from data degradation.

Marketing Analytics Tools 147

Marketing Analytics Tools CRM Lead Scoring Lead Ranking 147

Act-On

NOVEMBER 7, 2023

Data Hygiene: The overall quality of your email list and the associated data. A weekly doubling of volume is a good rule of thumb for most ISPs. As a rule, any portion of an email can get you blocked or reported as SPAM. Soft bounces are often temporary, and senders can typically fix them.

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

SalesIntel

APRIL 21, 2022

Without high-quality data in your CRM, your sales and marketing teams will never fully grasp the value of your investment or their team’s potential. Incomplete, incorrect, and out-of-date data are all examples of faulty data, and it’s a common issue. Guidelines to Improve Your CRM Data. Completeness.

Data Hygiene 52

Data Hygiene B2B B2B Sales Enterprise Management 52

SalesIntel

APRIL 21, 2022

Without high-quality data in your CRM, your sales and marketing teams will never fully grasp the value of your investment or their team’s potential. Incomplete, incorrect, and out-of-date data are all examples of faulty data, and it’s a common issue. Guidelines to Improve Your CRM Data. Completeness.

Data Hygiene 52

Data Hygiene B2B B2B Sales Enterprise Management 52

Convert

MAY 23, 2023

It does seem that collecting consent (without dark patterns) to bucket visitors into A/B tests, and then ensuring that they are consistently served the same variation, for consistency in reports and to prevent data pollution, is indeed becoming more and more difficult. The browser is the “client”).

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

DealSignal

DECEMBER 28, 2021

A CRM database is a complex system of data storage that contains the information you’ve collected on people and organizations that have come into contact with your business. The data is typically organized into tables with fields and cells, like an Excel spreadsheet.

CRM 52

CRM Enterprise Management Work Management Marketing Management 52

DealSignal

DECEMBER 28, 2021

A CRM database is a complex system of data storage that contains the information you’ve collected on people and organizations that have come into contact with your business. The data is typically organized into tables with fields and cells, like an Excel spreadsheet.

CRM 52

CRM Enterprise Management Work Management Marketing Management 52

Conductor

JANUARY 22, 2020

If you know these guys, it should be of no surprise we ran out of time as we covered data hygiene, mobile friendliness, security, and other fundamentals to your future search success and experimentation. Data hygiene (AKA “managing misinformation”) is especially important when it comes to local search. Structured Data.

SEO 100

SEO SERP Work Management Lead Scoring 100