Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. Wait, are they working with bad data? Businesses depend on data to fuel business growth. However, if that data isn’t clean, your marketing and sales efforts take a hit. Fix your data.

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Data Hygiene Buyer Personas Churn Rate B2B 251

NetLine

DECEMBER 27, 2023

In this post, we are going to take a look at how B2B marketers can effectively integrate intent data into their martech stack to unlock its full potential. We’ve identified four key components of a martech stack that enables marketers to effectively use intent data to its fullest potential.

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Intent Data Intent Data Hygiene Lead Ranking 52

Zoominfo

DECEMBER 12, 2019

Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. So, what’s a legitimate email marketer to do? Invest in email verification services.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Zoominfo

AUGUST 9, 2018

That way, you can spend more time on the marketing activities that truly matter. Marketing Automation and Marketing Productivity. This first section looks at marketing automation and its impact on marketing productivity. Marketing automation drives a 14.5% Let’s get into it!

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. What is lead management?

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Zoominfo

DECEMBER 16, 2018

Unfortunately, even if you invest in high quality data—it decays rapidly as people change jobs, companies go out of business, and mergers occur. . In an environment where data is currency, quality is key. But it’s become increasingly difficult to stay on top of data hygiene. The Impact of Bad Data on Sales.

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Data Hygiene Automation Zoominfo Buyer Personas 182

Martech

JULY 20, 2021

Anyone involved with marketing automation will have both a scientific and an artistic skillset,” said Ashley Cover, Marketing Technology Leader for Siena Corporation, at a MarTech panel discussion. You can look at the channels, you can look at email, somebody who’s going to do text marketing, messenger apps, etc.

Data Hygiene 112

Data Hygiene Ad Building Marketing Automation Services Marketing Management 112

SmartBug Media

SEPTEMBER 4, 2023

HubSpot and Salesforce have put significant effort into optimizing their platforms to support their clients’ diverse needs. This mutual database keeps everyone on the same page when it comes to sufficient data hygiene practices, effectively bridging the gap between marketing processes (HubSpot) and sales processes (Salesforce).

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Hubspot Data Hygiene Work Management Marketing Management 75

SmarkLabs

JANUARY 12, 2023

CRM has become an essential tool for businesses of all sizes. CRM software is a system for managing customer relationships. CRM can help your business keep track of interactions, data, and notes about customers or potential customers. At the end of the day, A CRM is just a tool. Keep Your Data Clean. What is a CRM?

Hubspot 52

Hubspot Marketing Automation Services Enterprise Management CRM 52

Martech

SEPTEMBER 8, 2021

In some cases, a posting for a marketing operations position had the typical marketing automation callouts but also covered a whole host of other disciplines ranging from analytics to UI/UX design to technical strategy. Thanks to Ashley Blanchard , Marketing Technology Manager at Adobe for her input. Data Analyst.

Marketing AI 63

Marketing AI Work Management Marketing Management Marketing Automation Services 63

DealSignal

MARCH 11, 2019

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. Another gap occurs in lead scoring.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

DiscoverOrg

JUNE 9, 2017

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. While it’s impossible to avoid them entirely, good data hygiene may limit exposure. unless you want to generate new leads and increase sales. If necessary, use email verification services.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

Rev

FEBRUARY 15, 2023

Implement the use of a unified platform (e.g., CRM, marketing automation platform or data warehouse) for data tracking and analysis so that all teams can easily access the same key performance indicators and data points. Address any roadblocks that may be hindering progress.

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Ideal Customer Profiles Practices Lead Ranking De-duplication 78

Binary Demand

JULY 21, 2023

It enables sales representatives to enhance the relevance and effectiveness of their pitches by providing them with accurate and comprehensive data about prospects. By leveraging business data, a B2B data solution company can tailor their strategies, identify target markets, and focus on the most promising leads.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

SalesIntel

JUNE 9, 2023

Sales intelligence platforms like Cognism are gaining traction as a tool for sales. These platforms have garnered significant attention for their robust features and data-driven solutions. When investing in a sales intelligence platform, pricing is pivotal in your final decision-making. What are the features?

Pricing 52

Pricing Price Planning Marketing Automation Services 52

Martech

SEPTEMBER 21, 2021

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., But the platforms that power these activities continue to evolve. Dynamic content creation.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 116

DealSignal

FEBRUARY 1, 2024

In a Nutshell When it comes to picking the right B2B data platform for handling business data, it’s a tough call. We’re going to dive into the important stuff – like how good their data is, what they cover, how they work with other software, how they handle customer support, play by the rules, and what they charge.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

DealSignal

AUGUST 30, 2021

2 Use lookalike modeling to identify new leads to focus on If you’ve had prior success with a company in a specific vertical or niche, look outward and find similar companies that could be ideal clients. Of course, in order for this strategy to be effective, you must first begin with clean, accurate, and updated data.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

DealSignal

MARCH 8, 2021

CRM data quality is a critical variable in ensuring a strong ROI for your investment in a CRM system. Judging by this lack of out-of-the-box support, you would think that data is expected to be miraculously keyed into CRMs perfectly without the possibility of decay. Another gap occurs in lead scoring.

Contact Marketing 52

Contact Marketing Contacts CRM Enterprise Management 52

Zoominfo

APRIL 15, 2018

Analyze the data you have: Dig into your customer database, your CRM, and any other marketing automation or sales enablement tools. Gather and analyze this data so you can prove how effective data-driven sales can be. For example: Let’s say you export data on your best customers.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

The Point

APRIL 30, 2012

It prevents situations in which you may lose forever the ability to market to an individual because he/she happened to dislike one particular email. And it does so under the cloak of customer service, i.e. giving the subscriber the opportunity to choose the type of email communication most relevant to his/her interests.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

The Mx Group

MAY 17, 2018

Recently, I attended the Marketo Marketing Nation Summit, the annual conference and bash held by marketing automation platform (MAP) provider Marketo. Every MAP uses a database, but you’d be surprised how many marketers neglect theirs. Here’s what to do and why: Consolidate your data management processes.

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Contacts Lead Ranking Lead Scoring Marketing Automation Services 69

DemandMatrix

JULY 1, 2020

It is imperative to establish some baseline to ensure the data hygiene. Evaluate all the systems and determine which data fields are necessary for each system. Don’t collect too much information as it leads to dirty data. To aid this, third part data can prevent you from ruining your image with a bad data.

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Data Hygiene Marketing Automation Services Lead Ranking Marketing Qualified Leads 59

SmartBug Media

JUNE 2, 2021

Before diving into a customer relationship management (CRM) platform integration project , one step to take is the always important but somewhat dreaded task of data cleaning. Imagine if your bad data was the reason your organization made a specific decision. 5 Things to Remember When Data Cleaning. Fix Formatting.

De-duplication 94

De-duplication CRM Data Hygiene Analysis 94

Biznology

AUGUST 26, 2016

Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. But what kinds of data should you collect? Transactional Data. User Experience Data. Contact Information.

Data Hygiene 80

Data Hygiene Work Management Marketing Automation Services Marketing Management 80

The Mx Group

APRIL 10, 2018

But you can avoid this pitfall by investing time in your marketing automation platform (MAP) setup and committing to due diligence going forward. Any number of factors can cause an email to be tagged as spam, and many marketers already know how to avoid the most common pitfalls. Low engagement (e.g.,

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Deliverability CAN-SPAM Marketing Automation Services Work Management 72

DealSignal

MARCH 17, 2023

In A Nutshell Looking for fresh, accurate leads that won’t break the bank? Using cutting-edge machine learning algorithms, DealSignal identifies the most promising leads from a range of sources including social media, news articles, and job postings. DealSignal is the answer.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Adobe Experience Cloud Blog

OCTOBER 28, 2008

Moreau, author of the B2B Marketing Best Practices blog and EVP Sales and Marketing for Rubicon Marketing Group , a marketing agency based in Portland, Oregon that specializes in defending marketing investments with marketing automation, marketing strategy, and demand generation expertise.

Thought Leadership 48

Thought Leadership Marketing Automation Services Marketing Automation Automation 48

ANNUITAS

FEBRUARY 1, 2011

The article went onto discuss the importance of having reliable data in order to ensure campaigns are successfully executed via marketing automation platforms. This issue of data management is not new. For years, marketers have wrestled with keeping their data clean. Develop a Data Map.

Marketing Management 100

Marketing Management Data Hygiene Ideal Customer Profiles Marketing Automation Services 100

Conversica

SEPTEMBER 12, 2018

Marketing teams are able to use AI to support classic strategies like product recommendations and predictive lead scoring. This is especially valuable when it comes to providing sales teams with content and guidance about new leads. Luckily, sales is also using AI. ” What about hiring those employees?

Marketing AI 49

Marketing AI Verticals Marketing Automation Services Work Management 49

SmartBug Media

SEPTEMBER 27, 2021

What is data hygiene? Data hygiene describes the process of eliminating bad data to optimize your database and ensure you have only high-quality, relevant information. So what is bad data and what is good data? Standardize data input. Duplicate Contacts. Unengaged Contacts. Consistency is key.

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Data Hygiene Hubspot Practices Marketing Management 96

Engagio

NOVEMBER 13, 2019

It can handle all these issues in real-time, fixing your Accounts, Leads and Contacts. I know it sounds too good to be true, but with a little effort and a few of what we call “Automations,” we’ll have you beating the Data Hygiene Boss in no time. Luckily, our newest product Orchestrate works faster than Carmen Sandiego.

Data Hygiene 48

Data Hygiene Marketing Automation Services Work Management Lead Scoring 48

Zoominfo

NOVEMBER 25, 2018

We recently reported that, while marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. In fact, only 14% of B2B marketers report their use of marketing automation as “good” or better ( source ). Brand awareness?

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Work Management Marketing Management 113

Customer Experience Matrix

APRIL 1, 2009

In fact, DemandBase told me that they can use only about 20% of the data they get from their partners because quality problems with the rest. But Rodney Dangerfield on a bad day got more respect than data hygiene experts. DemandBase plans to continue adding value, possibly by pushing automated messages to selected visitors.

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DemandBase Lead Scoring Lead Ranking Jigsaw 120

Launch Marketing

JULY 28, 2017

Even after obtaining relevant data, many marketers still struggle to keep their data clean, consistent and accurate. Data management is an integral part of B2B marketing and have a big impact on lead generation, nurture programs and growing your business.

Work Management 48

Work Management B2B Marketing Effectiveness B2B 48

ClickZ

JULY 29, 2019

Analytics which is “always on the list” — but also making sure we run tests and look for leading indicators of success, versus just looking retroactively at trailing indicators. His previous roles include Chief Customer Officer of Campaign Monitor and Head of Global Marketing for Amazon Web Services (AWS). .

Data Hygiene 100

Data Hygiene Enterprise Management B2B Marketing Work Management 100

DealSignal

APRIL 3, 2023

Get down to the root causes of misalignment and poor lead follow-up. Deliver quality leads from the accounts that sales care about. Create high-quality, targeted sales enablement content and tools. Before we dive into sales and marketing alignment best practices, let’s start with what it is.

Practices 52

Practices Marketing Budget Ideal Customer Profiles Planning 52