The Point

APRIL 8, 2015

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey covered topics such as email frequency, program design, reporting, landing pages, and data hygiene.

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

Zoominfo

DECEMBER 16, 2018

Unfortunately, even if you invest in high quality data—it decays rapidly as people change jobs, companies go out of business, and mergers occur. . In an environment where data is currency, quality is key. But it’s become increasingly difficult to stay on top of data hygiene. The Impact of Bad Data on Sales.

Data Hygiene 182

Data Hygiene Automation Zoominfo Buyer Personas 182

SmartBug Media

SEPTEMBER 4, 2023

This mutual database keeps everyone on the same page when it comes to sufficient data hygiene practices, effectively bridging the gap between marketing processes (HubSpot) and sales processes (Salesforce). Additionally, always focus on accurate data mapping between objects. This is where batching can be a lifesaver.

Hubspot 75

Hubspot Data Hygiene Work Management Marketing Management 75

Zoominfo

DECEMBER 12, 2019

Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. Great idea…unless you want to generate new leads and increase sales.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. What is lead management?

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

The Point

DECEMBER 15, 2020

A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended”? Over time, an accumulation of stale, non-responsive leads can bump you to a higher pricing tier for your CRM or marketing automation license. . What best practices should we put in place?

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

Zoominfo

AUGUST 9, 2018

That way, you can spend more time on the marketing activities that truly matter. Marketing Automation and Marketing Productivity. This first section looks at marketing automation and its impact on marketing productivity. Marketing automation drives a 14.5% Let’s get into it!

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Martech

JULY 20, 2021

Anyone involved with marketing automation will have both a scientific and an artistic skillset,” said Ashley Cover, Marketing Technology Leader for Siena Corporation, at a MarTech panel discussion. You can look at the channels, you can look at email, somebody who’s going to do text marketing, messenger apps, etc.

Data Hygiene 112

Data Hygiene Ad Building Marketing Automation Services Marketing Management 112

The Point

NOVEMBER 29, 2017

And yet most companies, even those with sophisticated marketing automation and CRM technologies at their disposal, do a poor job of genuinely measuring campaign success beyond basic metrics like clicks and leads. Yes, there are technologies that will help.

Demand Generation Agencies 182

Demand Generation Agencies Demand Generation Demand Generation 182

Martech

JULY 6, 2022

It’s only natural to lead with your “best foot forward,” and the same can be said for martech vendors who are understandably trying to drive adoption of their products. Another pervasive misconception is that buying martech will magically create leads, pipeline, or revenue.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Work Management Marketing Management 93

DealSignal

MARCH 11, 2019

The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

Binary Demand

JULY 21, 2023

It enables sales representatives to enhance the relevance and effectiveness of their pitches by providing them with accurate and comprehensive data about prospects. By leveraging business data, a B2B data solution company can tailor their strategies, identify target markets, and focus on the most promising leads.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Rev

FEBRUARY 15, 2023

CRM, marketing automation platform or data warehouse) for data tracking and analysis so that all teams can easily access the same key performance indicators and data points. For example, you may need to align qualification criteria for marketing-qualified leads (MQLs) and sales-qualified leads (SQLs).

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

Martech

SEPTEMBER 8, 2021

In some cases, a posting for a marketing operations position had the typical marketing automation callouts but also covered a whole host of other disciplines ranging from analytics to UI/UX design to technical strategy. Thanks to Ashley Blanchard , Marketing Technology Manager at Adobe for her input.

Marketing AI 63

Marketing AI Work Management Marketing Management Marketing Automation Services 63

DiscoverOrg

JUNE 9, 2017

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. While it’s impossible to avoid them entirely, good data hygiene may limit exposure. unless you want to generate new leads and increase sales. What is a spam trap? Great idea!

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

The Mx Group

MAY 17, 2018

Recently, I attended the Marketo Marketing Nation Summit, the annual conference and bash held by marketing automation platform (MAP) provider Marketo. I joined thousands of my fellow marketing automation experts at the show and this year, MAP tips, tricks, use cases and implications surrounding AI, GDPR and ABM were big themes.

Contacts 69

Contacts Lead Ranking Lead Scoring Marketing Automation Services 69

DealSignal

MARCH 8, 2021

CRM data quality is a critical variable in ensuring a strong ROI for your investment in a CRM system. Judging by this lack of out-of-the-box support, you would think that data is expected to be miraculously keyed into CRMs perfectly without the possibility of decay. Another gap occurs in lead scoring.

Contact Marketing 52

Contact Marketing Contacts CRM Enterprise Management 52

SmartBug Media

SEPTEMBER 27, 2021

What is data hygiene? Data hygiene describes the process of eliminating bad data to optimize your database and ensure you have only high-quality, relevant information. So what is bad data and what is good data? Standardize data input.

Data Hygiene 96

Data Hygiene Hubspot Practices Marketing Management 96

SmarkLabs

JANUARY 12, 2023

Keep Your Data Clean. CRM data hygiene is a process that ensures the cleanliness of the data in your CRM. The purpose of it is to keep your data error-free and up to date, while also ensuring it is comprehensive and full of high-quality, relevant information. Ticket and deal pipeline and stages. Use workflows.

Hubspot 52

Hubspot Marketing Automation Services Enterprise Management CRM 52

SmartBug Media

JUNE 2, 2021

Since it’s likely unavoidable, regularly analyzing and de-duplicating your data is crucial to avoid skewed data. Many CRMs offer de-duplication tools to analyze data that can help you clean up your data faster. Missing data can lead to inaccurate results. 3 Benefits of Data Cleaning.

De-duplication 94

De-duplication CRM Data Hygiene Analysis 94

DealSignal

AUGUST 30, 2021

2 Use lookalike modeling to identify new leads to focus on If you’ve had prior success with a company in a specific vertical or niche, look outward and find similar companies that could be ideal clients. 3 Create highly-personalized messaging Whether it’s emails or ads, marketing content is more effective when it’s personal.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

The Point

APRIL 30, 2012

Because the page is hosted in Marketo , a leading marketing automation platform, the person’s email address, first name, last name, title, and country are all pre-populated, making it easy for the individual to update or correct outdated profile information. Maybe what they really mean is “I’m not interested in this topic.”.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

DemandMatrix

JULY 1, 2020

Regular QC and Audit: Around 27% business leaders are not sure about their data accuracy. It is imperative to establish some baseline to ensure the data hygiene. Evaluate all the systems and determine which data fields are necessary for each system. Don’t collect too much information as it leads to dirty data.

Data Hygiene 59

Data Hygiene Lead Ranking Marketing Automation Services Marketing Qualified Leads 59

ANNUITAS

FEBRUARY 1, 2011

The article went onto discuss the importance of having reliable data in order to ensure campaigns are successfully executed via marketing automation platforms. This issue of data management is not new. For years, marketers have wrestled with keeping their data clean. Develop a Data Map.

Marketing Management 100

Marketing Management Data Hygiene Ideal Customer Profiles Marketing Automation Services 100

Zoominfo

APRIL 15, 2018

Analyze the data you have: Dig into your customer database, your CRM, and any other marketing automation or sales enablement tools. Gather and analyze this data so you can prove how effective data-driven sales can be. For example: Let’s say you export data on your best customers.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

The Mx Group

APRIL 10, 2018

But you can avoid this pitfall by investing time in your marketing automation platform (MAP) setup and committing to due diligence going forward. Any number of factors can cause an email to be tagged as spam, and many marketers already know how to avoid the most common pitfalls. A good reputation takes work, but it’s worth it.

Deliverability 72

Deliverability CAN-SPAM Marketing Automation Services Work Management 72

Engagio

NOVEMBER 13, 2019

It can handle all these issues in real-time, fixing your Accounts, Leads and Contacts. I know it sounds too good to be true, but with a little effort and a few of what we call “Automations,” we’ll have you beating the Data Hygiene Boss in no time. Luckily, our newest product Orchestrate works faster than Carmen Sandiego.

Data Hygiene 48

Data Hygiene Marketing Automation Services Work Management Lead Scoring 48

Biznology

AUGUST 26, 2016

As you collect and analyze the data, you can use it to make adjustments to marketing campaigns, make improvements to existing products and services to better suit your customers, or to create additional products and services to draw in a larger audience. Data hygiene is an often overlooked part of collection and management.

Data Hygiene 80

Data Hygiene Work Management Marketing Automation Services Marketing Management 80

SalesIntel

JUNE 9, 2023

Data Accuracy Data accuracy is paramount when selecting a B2B data provider. Inaccurate data can lead to wasted time and resources and damage the credibility and effectiveness of marketing and sales campaigns. The Claim: 98% accuracy for data, verified by a human research team.

Pricing 52

Pricing Price Planning Marketing Automation Services 52

DealSignal

FEBRUARY 1, 2024

ZoomInfo and Apollo: Which B2B data platform is better for your business? ZoomInfo Overview ZoomInfo is a recognized player in the B2B lead generation space, known for its extensive database encompassing companies and contacts. ZoomInfo’s data does not undergo continuous customization for individual client needs.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

ClickZ

JULY 29, 2019

Conversational marketing: how we can create more inbound motion with our target accounts. Analytics which is “always on the list” — but also making sure we run tests and look for leading indicators of success, versus just looking retroactively at trailing indicators. Marketing automation from Pardot is built on top of that.

Data Hygiene 95

Data Hygiene Enterprise Management B2B Marketing Work Management 95

Adobe Experience Cloud Blog

OCTOBER 28, 2008

Moreau, author of the B2B Marketing Best Practices blog and EVP Sales and Marketing for Rubicon Marketing Group , a marketing agency based in Portland, Oregon that specializes in defending marketing investments with marketing automation, marketing strategy, and demand generation expertise.

Thought Leadership 48

Thought Leadership Marketing Automation Services Marketing Automation Automation 48

Customer Experience Matrix

APRIL 1, 2009

In fact, DemandBase told me that they can use only about 20% of the data they get from their partners because quality problems with the rest. But Rodney Dangerfield on a bad day got more respect than data hygiene experts. DemandBase plans to continue adding value, possibly by pushing automated messages to selected visitors.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Martech

SEPTEMBER 21, 2021

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., What do marketing automation tools do? What do marketing automation tools do?

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117

DealSignal

MARCH 17, 2023

In A Nutshell Looking for fresh, accurate leads that won’t break the bank? Using cutting-edge machine learning algorithms, DealSignal identifies the most promising leads from a range of sources including social media, news articles, and job postings. DealSignal is the answer.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Launch Marketing

JULY 28, 2017

Even after obtaining relevant data, many marketers still struggle to keep their data clean, consistent and accurate. Data management is an integral part of B2B marketing and have a big impact on lead generation, nurture programs and growing your business.

Work Management 48

Work Management B2B Marketing Effectiveness B2B 48

Conversica

SEPTEMBER 12, 2018

Marketing teams are able to use AI to support classic strategies like product recommendations and predictive lead scoring. This is especially valuable when it comes to providing sales teams with content and guidance about new leads. Luckily, sales is also using AI.

Marketing AI 49

Marketing AI Verticals Marketing Automation Services Work Management 49