Litmus

OCTOBER 11, 2022

Lesson two: Data hygiene. Good data hygiene for email marketing is one of the most important steps to designing high-performing campaigns. Without regular data cleansing, your data can become stale – resulting in lower email engagement, poor deliverability, and ultimately, decreased ROI. .

Email Marketing 86

Email Marketing Data Hygiene Personalization Planning 86

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway? You may be saying, “Isn’t that email strategy, not deliverability?”

Deliverability 184

Deliverability Top of Funnel Best Practices CAN-SPAM 184

Litmus

AUGUST 29, 2022

Monitoring these metrics (and responding when necessary) is an important step in staying on top of your email reputation and deliverability. Thankfully, they should stay in the healthy range on their own as long as you follow email deliverability best practices. . Your email deliverability is a result of your email reputation.

CAN-SPAM 103

CAN-SPAM Deliverability Domain Lead Scoring 103

DealSignal

MAY 15, 2023

With limited information provided by the corporate email servers, we needed to incorporate a higher resolution approach to not only weed out the bad email addresses but maximize our results by more accurately determining which email addresses were valid and deliverable—and of course, without eliminating a large number of working emails.

Work Management 98

Work Management Marketing Management Validation Software 98

Zoominfo

JULY 9, 2020

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Zoominfo

MAY 3, 2018

What is Data Maintenance? Data maintenance in B2B is the process of practicing good data hygiene , including database normalization, appending, and cleansing. Data Normalization What does data normalization mean? It is the process of standardizing values within your contact database.

Data Hygiene 100

Data Hygiene Marketing Management Zoominfo B2B 100

Zoominfo

JULY 29, 2019

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

Binary Demand

JULY 21, 2023

Cleansing B2B Data Keeping B2B Data Secure Maintaining High B2B Data Quality Conclusion FAQ’s [ps2id id=’b2b-data-types’ target=”/]What are The Different Types of B2B Data? Business-to-Business data refers to machine-readable information that brings advantages to B2B companies.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

SalesIntel

OCTOBER 5, 2023

Deliverability Issues and Spam Traps Poor data quality, including outdated or inaccurate email addresses, can result in email deliverability issues. Sending emails to spam traps (inactive or abandoned email addresses set up to catch spammers) can severely harm your sender’s reputation and email deliverability.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Zoominfo

MAY 3, 2018

Data Normalization. Data normalization is the process of standardizing values within your contact database. This process creates relativity and context by grouping similar values into one common value. Any data point can be normalized. Improved email deliverability. Keep reading. The B2B Database Glossary.

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

SalesIntel

APRIL 28, 2022

However, this is frequently a multistep process with several points of contact with a prospect. Help You Make Data-Driven Market Expansion Plans. The deliberate process of building the ICP, on the other hand, always needs the same key elements. The key to gathering customer information and data is to be as precise as possible.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

SalesIntel

AUGUST 4, 2021

You sabotage your domain reputation and face serious deliverability issues for all emails. Bad data leads to lost revenue by adversely impacting your sales funnel. The less reps trust the data, the less they will rely on it, and the less they will update and maintain it, making the data even less credible and continuing the cycle.

CRM 52

CRM Enterprise Management Business Work Management 52

Porch Group Media

JANUARY 10, 2023

What is email deliverability? Email deliverability is the ability of an email message to be delivered to subscribers’ inboxes and is typically measured by the percentage of emails accepted by the internet service provider (ISP). According to ISPs, a good deliverability rate is 95% or higher. Why Email Deliverability Matters.

Deliverability 52

Deliverability CAN-SPAM Opt-out Opt-in 52

Salesforce Marketing Cloud

FEBRUARY 13, 2024

Build your deliverability strategy now In this free webinar, our experts will walk you through key email deliverability terms, core strategies, and how to make sense of the metrics. This safeguards data hygiene, honors permission, and will help boost overall engagement.”

Opt-in 111

Opt-in Marketing AI Email Marketing Opt-out 111

Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

Martech

SEPTEMBER 21, 2021

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., Message deliverability is also an important factor to consider. email, mobile, social media, and websites). Dynamic content creation.

Marketing Automation Services 132

Marketing Automation Services Enterprise Management Work Management Marketing Management 132

Zoominfo

FEBRUARY 6, 2019

Data hygiene. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.

Data Hygiene 178

Data Hygiene Zoominfo Lead Scoring Lead Ranking 178

Zoominfo

APRIL 17, 2018

Why is email hygiene important? A company’s email sender reputation is a key factor in the deliverability of campaigns. Here’s why: A high bounce rate informs ISPs that you may be a spammer—and if your bounce rate gets high enough, it can impact long-term email deliverability. Final Thoughts about Email Hygiene.

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

SalesIntel

JUNE 2, 2021

Marketers check that emails are sent to correct addresses by using an email authentication and verification process or simply by partnering with a reliable B2B data provider. They can lower their bounce rate as data accuracy increases. Focus on Deliverability. High deliverability does not happen by chance.

ROI 52

ROI Email Marketing Marketing Automation Services Work Management 52

SalesIntel

JUNE 30, 2021

So, we primarily focused on boosting the sales process and saving the time spent collecting and verifying data. We believe in providing data that boost business growth. SalesIntel not only brings data accuracy and completeness but also automates the list building process. speed)/ Time. The list could go on and on.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

Porch Group Media

SEPTEMBER 18, 2018

Ultimately, these inactive records become an impediment to strong engagement metrics, adversely impacting deliverability and prompting companies to cease marketing to these customers, thereby eliminating all future revenue potential. The research indicated that: 70% of consumers shopping for furniture begin the process online.

Acquisitions 45

Acquisitions Loyalty Ideal Customer Profiles Top of Funnel 45

SnapApp

MAY 31, 2018

Siftrock is software that manages email replies for B2B companies by automating your “after the send” process. Opportunity : Keeping your database nice and clean – and guaranteeing future deliverability when the maiden name email is potentially phased out. All of this data can help with your database development and data hygiene.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48

SnapApp

MAY 31, 2018

Siftrock is software that manages email replies for B2B companies by automating your “after the send” process. Opportunity : Keeping your database nice and clean – and guaranteeing future deliverability when the maiden name email is potentially phased out. All of this data can help with your database development and data hygiene.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48

Litmus

MARCH 8, 2024

2024 : Gmail and Yahoo institute new deliverability rules starting February 2024. A subscription process where a new email address is added to your mailing list without requiring the owner of that email address to confirm definitively that they knowingly and willingly opted in. Double opt-in (DOI). Bonus points if you have BIMI setup!)

Privacy 89

Privacy Marketing AI Email Marketing Data Hygiene 89