Hubspot

MARCH 14, 2017

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. And perhaps best of all, one video can speak to thousands of customers. In fact, some of your customers might even start to feel like they know you. But that's just the beginning.

Marketing Automation Services 89

Marketing Automation Services Top of Funnel Click Rate Budget Programs 89

Webbiquity

JUNE 18, 2018

Customer and Prospect Marketing. The 15 Best Screencasting and Online Presentation Tools. The 10 Best Customer Service and Customer Engagement Platforms. The Nine Best Reputation Management, RSS, and Social Search Tools. The 14 Best Marketing Automation Tools. The Four Best Online Survey Tools.

Marketing Automation Services 205

Marketing Automation Services Marketing Management Tools Planning 205

Lead Liaison

MAY 1, 2018

Support & Help: Screencast-O-Matic. Customer Documentation: Atlassian Confluence. Hunter and MailTester.com help round out the prospecting solution to verify email addresses. Owler is mainly useful for finding a company’s competitors, while LinkedIn helps you learn more about the Prospect. Business Operations: Google.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Lead Liaison

MAY 1, 2018

Support & Help: Screencast-O-Matic. Customer Documentation: Atlassian Confluence. Hunter and MailTester.com help round out the prospecting solution to verify email addresses. Owler is mainly useful for finding a company’s competitors, while LinkedIn helps you learn more about the Prospect. Business Operations: Google.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

Convince & Convert

AUGUST 24, 2012

This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. We also did screencasts, and then we also did phonecasts as well, so screen captures of mobile apps. Listen Now. So you can basically create your content.

Social Media 115

Social Media Media API Twitter 115

Hubspot

JANUARY 3, 2018

First, training new salespeople is far quicker and easier when you have clear, explicit explanations of who your customers are, how they buy your products, their pain points, what to say to them, and more. Rather than having each rep develop their own messaging, questions, and resources to use with prospects, give them ready-made content.

Ideal Customer Profiles 85

Ideal Customer Profiles Work Management Buyer Personas Marketing Management 85

Outbrain

SEPTEMBER 20, 2021

SaaS firms must now refine their digital marketing campaigns to keep pace with evolving Internet marketing technologies, industry best practices, tech-savvy customers and sophisticated competitors. There is no single perfect length for a trial; the real question is: How much time passes before a prospect recognizes the value of your product?

Paid Content 26

Paid Content Enterprise Management Marketing Management Lead Ranking 26

Convince & Convert

MAY 13, 2014

Custom Surveys Surveys are a great way for you to learn about what your customers are looking for and a way for you to compile content. Using a tool like Wufoo to create and employ forms or SurveyMonkey to collect survey data is a great way for journalists and prospects to see how your customers feel about your product or service.

Tools 160

Tools Skype Ad Building Screencast 160

Content Standard

AUGUST 9, 2016

As a product marketer, I’m tasked with bringing the technology team’s work to market—and for me, that means not only translating functions into benefits, but also storifying them to appeal to our customer base. And while some prospects might prefer a fact sheet, others may want a peek inside the platform itself.

Video Marketing 40

Video Marketing Product Screencast Peer-to-peer 40

Webbiquity

MAY 9, 2017

A CRM system is usually the starting point, but the technology available to support sales+marketing alignment go well beyond a common platform for customer and prospect contact information. An inside sales tool for consultants, business coaches, or anyone who schedules their time with prospects and clients. ” — PR Daily.

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Work Management Marketing Management 214

Hubspot

SEPTEMBER 19, 2011

Creating consistent and helpful blog content is a great way to build community and trust around your brand for your prospects. It's how you draw the right potential customers to your website. Do a screencast with Screenr of your product and share it on your blog. Interview your favorite customer. Multi-media and Visuals.

Screencast 28

Screencast Paid Search Agency Webinar Metrics Companies 28

Webbiquity

JUNE 12, 2019

For example, it’s great if your company can save customers 15% on average on their computer maintenance costs. Share a case study along with a testimonial from a customer who has actually experienced the benefits of that 15%. Nobody else but you can tell your customers’ stories. Unfortunately, that information may not stick.

Top of Funnel 233

Top of Funnel B2B Thought Leadership Thought Leadership B2B 233

Hubspot

JUNE 10, 2015

Create short “Thank you” videos from your team to new customers or customers that you upsell. Screencast a demo of your product. Film 15-second testimonials from real customers and evangelists. Film extended customer testimonials and user cases (roughly around 3 - 10 minutes). 2) Customer Stories.

Sales Management 28

Sales Management Video Marketing Top of Funnel Screencast 28

Rev

SEPTEMBER 22, 2018

HubSpot had huge results in sales and prospecting. Customers and prospects only have eyes for B2B video. They found that one in four customers will disregard a product if the company doesn’t have a B2B video and that four times as many prospects would rather see a B2B video about a product than read about it.

Sales Management 122

Sales Management Cost Video Marketing B2B 122