Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know. But how powerful is it really , you ask?

Statistics 314

Statistics Video Marketing High Quality Lead Stats 314

BenchmarkONE

SEPTEMBER 17, 2020

An immensely competitive space in B2B and SaaS is customer relationship management (CRM) software. In fact, most consumers begin their product research with one or more search engines before heading to a particular website. There is no longer a need to “sell” your product or service the way we once used to. . General CRM Stats.

Stats 116

Stats CRM Marketing Management Top of Funnel 116

Hubspot

APRIL 5, 2023

You’ll also need a thorough knowledge of sales trends and stats to succeed. With a modest, go-get-'em attitude, you can learn the stats you need to know to anticipate what a career in sales has in store for you. Explore different salary stats (as of 2023) that different sales positions provide and what skills these roles require.

Stats 84

Stats Enterprise Management Work Management Marketing Management 84

Ontraport

NOVEMBER 4, 2019

The scope of what’s possible with marketing tracking is ever-growing — there are constantly new tools coming out that allow you to gain insight into a new area of customer behavior that you didn’t have access to before. One of the easiest ways to track at every stage of the customer lifecycle is through use of UTMs. Stage 1: Attract.

Stats 64

Stats Cost per Acquisition Cost Per Click Ad Frequency 64

Sprout Social

SEPTEMBER 14, 2020

By looking at your social data from 2020, you can identify what types of content will resonate with their audience and areas for improvement when it comes to social customer service. As your team starts looking to the future, here are five key stats from the 2020 Sprout Social Index that you need to keep top of mind when marketing in 2021.

Stats 145

Stats Marketing & Strategy Marketing Strategy Planning 145

SendX

OCTOBER 20, 2020

But beyond brand awareness, product promotion and recovering abandoned carts, email marketing is an effective channel for customer appreciation and retention. Keeping an existing customer is significantly more cost-effective than trying to attract new ones. Gratitude Emails Thank your customers for being customers.

Loyalty 195

Loyalty Amazon Email Marketing Paid Search Agency 195

Webbiquity

MAY 6, 2020

The term “customer engagement” has become quite a buzzword over time. Customer engagement reflects the amount of a brand’s interaction with its audiences across various touchpoints. Big brands like IBM, Google, Microsoft, Starbucks are seen blogging regularly as a means to interact with their customers.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

Engagio

APRIL 12, 2024

What is customer retention and why is it important “It costs five times as much to attract a new customer than to keep an existing one.” Customer retention: the ability of a business to keep its existing customers. Happy and satisfied customers lead to loyalty and retention. Let’s start with the why.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Sprout Social

JANUARY 27, 2020

For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. . Here’s five stats to get you fired up about social media marketing for your software company. .

Social Media 103

Social Media Stats Software Social Marketing 103

Sprout Social

MAY 5, 2020

Eventually, you should carve out time to dig into all of the data in this latest Index report, but in the meantime, here are eight key stats to start a conversation with your team about the importance of social data. Action item: Social media is often the first place where customers will turn to for product and service information.

Stats 131

Stats Business Lead Scoring Lead Ranking 131

Salesforce Marketing Cloud

MAY 2, 2022

Today, the software-as-a-service market is growing at an unprecedented rate, with plenty of solutions available to improve the customer experience. Most of these solutions promise numerous features and benefits, but only a few survive the market competition to reach true product adoption. “I Product documentation. Enablement.

Product 96

Product Work Management Marketing Management Lead Ranking 96

Metadata

FEBRUARY 7, 2024

status—the Greatest of All Time—in SaaS rests largely on your ability to achieve one thing: product adoption. Product adoption is the lifeblood of your business and your bottom line. It also serves as a constant reminder that keeping your customers happy—largely via product adoption—can seriously impact your bottom line.

Product 52

Product Marketing Strategy Marketing & Strategy Planning 52

Bannerflow

SEPTEMBER 27, 2021

For example, the latest sports odds, or live product stocklists. One of the most breathtaking stats we found during 2020 was that on average all ads – across industries – see an uplift of 85% compared to any average day during the year. The post Display Advertising Trends 2021: Key Stats and Insights appeared first on Bannerflow.

Display 98

Display Stats Advertisements Advertising 98

PureB2B

APRIL 26, 2022

The stats below capture how buyers’ preferences in the B2B tech industry are evolving , and can help inform and improve your sales and marketing campaigns. To do this well, you’ll need to have a deep understanding of your customers’ pain points and develop material personalized to their needs.

Stats 62

Stats B2B Thought Leadership Campaigns B2B 62

PureB2B

MARCH 8, 2022

You also have to identify various segments of your total addressable audience, how those segments perceive your solutions, and what you’ll need to do to start a conversation with your ideal customers. A common misconception, however, is if a prospective customer visits a product page, they must be in the market to purchase.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

PureB2B

MARCH 8, 2022

You also have to identify various segments of your total addressable audience, how those segments perceive your solutions, and what you’ll need to do to start a conversation with your ideal customers. A common misconception, however, is if a prospective customer visits a product page, they must be in the market to purchase.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Stats Demand 62

Sprout Social

APRIL 19, 2019

Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. Facebook demographic stats. Facebook usage stats. Facebook advertising stats. Facebook video stats. Facebook publishing stats. Facebook demographic stats.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

Hubspot

MAY 12, 2020

We know their typical demographic, what they like, the platforms they spend time on, and what they value in a product. To show you just how beneficial account-based marketing can be, while also informing you of the challenges it comes with, here are 36 stats you should know in 2020. 36 Account-Based Marketing Stats to Know in 2020.

Account Based Marketing 99

Account Based Marketing Stats Ideal Customer Profiles Marketing Budget 99

Hubspot

DECEMBER 14, 2020

Infographics are an excellent marketing tool for educating customers and sharing information. They describe a product, service, dataset, or action in a visual way so that it's easier to comprehend as the reader. Read on for some additional stats you should know about infographics this year. Infographic Stats to Know in 2020.

Stats 101

Stats Customer Satisfaction Television marketing Social Media 101

Hubspot

JUNE 30, 2020

As a Boston-based young professional, the biggest product I've had to invest in was an over-priced apartment. After viewing a pleasant and seemingly trustworthy virtual tour, I feel like I've gotten an in-depth and authentic look at the product, as well as thoughts from a previous customer who is an expert on the product.

User-Generated Content 101

User-Generated Content Stats Generation Paid Search Agency 101

Sprout Social

AUGUST 19, 2021

About 8 in 10 expect to be selling their products or services via social within the next three years. If not, product information can be uploaded via a spreadsheet. The Facebook Shop tab on the platform’s mobile app features products based on user preferences to encourage organic brand discovery. The Body Shop .

Stats 131

Stats Examples Tips Top of Funnel 131

Hubspot

JANUARY 27, 2020

But, at the same time, you might look into AI software or services that can help your team work more efficiently or learn more about customers. Here are 14 stats that demonstrate the growth and opportunities of AR and VR. million people in the US used a VR product, and 68.7 Augmented and Virtual Reality. billion ( IDC ).

Marketing AI 101

Marketing AI Stats Enterprise Management Emarketing 101

Hubspot

NOVEMBER 18, 2020

Sales Leadership Stats. 43% of sales leaders believe customer satisfaction is the top insight for measuring sales performance. The top data insights sales leaders use for decision-making are forecasting data, rep productivity data, and team performance to quota. B2B Sales Leadership Stats. Sales Performance.

Stats 99

Stats Peer-to-peer Work Management B2B Sales 99

Porch Group Media

OCTOBER 1, 2020

In research by Seventh Sense, almost half of survey participants said they plan to send more emails to communicate with customers and prospects as a result of the Covid crisis. Email marketing has been proven to work time and again in terms of higher ROI, customer engagement, brand loyalty and more. Email Marketing Statistics.

Stats 71

Stats Email Marketing Trends Planning 71

Unbounce

FEBRUARY 23, 2022

When you’re looking for a product to buy, what’s the first thing you do? These product listing ads (PLAs) are like a miniature ecommerce store, complete with images of the product, prices, ratings/reviews, and other helpful information—all the stuff you want to know before you buy. What are Product Listing Ads?

Ads 115

Ads Optimization Product Mobile Advertising 115

Scoop.it

DECEMBER 30, 2021

Sales productivity is a critical element of your company’s performance. Sales team productivity can be defined as a measurement of how well a sales team meets the demands of their customers, achieves their goals, and satisfies their expected outcome from working with the company they have chosen. What is Sales Productivity?

Ideal Customer Profiles 93

Ideal Customer Profiles Top of Funnel Product Lead Ranking 93

Sprout Social

JULY 13, 2022

Georgia Porch, Social Media and Influencer Marketing Manager at Missguided , notes that when brands ditch customer service basics, it impacts more than just social strategies. Businesses need more hands on deck for campaign management, data analysis, customer support and more. It can also impact their bottom line. In 2021, 14.5%

Social Media 97

Social Media Stats Webinar Metrics Media 97

Hubspot

FEBRUARY 3, 2020

For example, we both love social media, care about our finances, and have very high standards of the products we buy. However, the ways we use social media, handle our finances, and purchase products are still slightly different. 52 Gen Z Stats to Know in 2020. General Stats. billion-person population. Bloomberg ).

Stats 101

Stats Work Management Buyer Personas Mobile Marketing 101

Sprout Social

OCTOBER 27, 2022

What does it mean to have exceptional customer service? These ease your customer support teams’ workload, but they don’t always cater to the needs of your customers—especially if they have a unique or urgent issue. How do customers use social media for support? I emailed Customer Help and waited, but no response.

Social Media 108

Social Media Statistics Marketing Management Ideal Customer Profiles 108

Sprout Social

MAY 7, 2019

Social teams are also the first to note what trends are shaping the future of social, as well as customer insights that can shift an entire brand strategy. What to tell your boss: Your social team is in touch with customers’ needs and concerns every day, and should be empowered to tell these stories and shape strategies across your business.

Stats 109

Stats Social Media Social Marketing Media 109

Unbounce

DECEMBER 10, 2018

To paint a picture of why load time is so essential , we’ve collected seven stats about page speed. Similar to Google’s stat about conversions dropping by 12% for every second of load time, Akamai comes to the table with another time-is-money figure. Hopefully, with all of these stats in mind, you have a new perspective.

Stats 111

Stats Landing Pages Mobile Marketing Conversion Rate 111

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Enter our product launch timeline. A solid launch process for a new product starts early.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Sprout Social

MAY 10, 2019

As YouTube stats for marketers go, that’s great insight into where you could be spending your ad budget, or at the very least maintaining an active presence through video content of your own. YouTube stats for marketers don’t just apply to the B2C industry. Making the most of these YouTube stats.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Optinmonster

NOVEMBER 27, 2019

eCommerce Customer Service Statistics. eCommerce Abandonment Stats: Shopping Cart Abandonment. As you can see, these eCommerce stats show a steady increase in the popularity of online shopping—so much so that estimates say that consumers will make 95% of purchases online by 2040. Facebook eCommerce Statistics.

eCommerce 79

eCommerce Stats Statistics Amazon 79

Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. Key Stats: Over 2.8 For brands looking to increase their reach and grow their business, there’s a good chance their next customer is on Facebook.

Social Media 116

Social Media Stats Ideal Customer Profiles Media 116

Martech

FEBRUARY 14, 2023

It is if your products and services are better than anyone else’s for the price. Lovable brands embrace customers even when they aren’t in the mood or the market to buy. In dozens of ways, these brands show they appreciate shoppers for more than their lifetime customer value.

Eye-Tracking 133

Eye-Tracking Intent Signal Cross-Selling Ad Frequency 133

Webbiquity

JUNE 16, 2015

Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). And use video. MediaPost ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100