Act-On

DECEMBER 9, 2023

The big overhaul: step-by-step process The first step was inventorying what we had. People entered our programs based on their ideal customer profiles (ICPs), and while this was good, it wasn’t as personalized as it could be. One thing that stood out is that some of the programs had instances of duplicate content.

Open Rate 219

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 219

Act-On

OCTOBER 4, 2023

That’s where a true analytics engine is required, to enable you to dive deep into your data, segment according to your business needs, and bring in custom data. These are the types of observations that can lead to new standards and processes across your team that you wouldn’t have come up with otherwise. Every audience is unique.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Act-On

OCTOBER 11, 2023

Responsibilities: Product launches Partner marketing Messaging and positioning Pricing (with Revenue or Finance) Competitive analysis Sales enablement Sub-teams and roles: Partner marketing Sales enablement Brand Marketing Brand Marketing handles “who you are” — they use storytelling to engage prospects, customers, and partners.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Act-On

DECEMBER 8, 2023

Once you are 100% confident in the need for a change , it’s crucial to make sure the migration process goes well. Marketing automation migration process and support As you shop for a marketing automation partner, ask about the process of re-creating assets in the new system. You might not need a full migration.

Marketing Automation Services 228

Marketing Automation Services Marketing Automation Automation Advertising Agencies 228

Act-On

FEBRUARY 6, 2024

Once you are 100% confident in the need for a change , it’s crucial to make sure the migration process goes well. eBook Learn More Email marketing migration process and support As you shop for an email marketing automation partner, ask about the process of re-creating assets in the new system.

Marketing Automation Services 130

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency 130

Act-On

OCTOBER 2, 2023

A survey of marketing leaders found businesses use marketing automation to “streamline marketing and sales efforts” (38%), “improve customer experience” (34%), and “improve customer engagement” (28%). Segmentation Building advanced customer segments is the foundation for providing personalized experiences down the road.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195

Act-On

NOVEMBER 27, 2023

Marketing automation B2B: Focus on personalization Customers are impatient, and their attention is now more fragmented than ever. B2B companies have complex buying processes (hello, long sales cycles!). What is the best process for handing off leads to sales? And that’s why you need a secret weapon: personalization.

Marketing Automation Services 216

Marketing Automation Services Marketing Automation Automation B2B Marketing 216

Act-On

FEBRUARY 26, 2024

Ad targeting describes the process of displaying ads to a specific group of people based on demographic, geographical, psychographic, behavioral, or other data. Advertisers “target” their ads based on who they want to reach and who they consider part of their audience or ideal customer profile. What is Ad Targeting? What are Ad Units?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

Act-On

SEPTEMBER 25, 2023

We’ll cover topics like defining a target audience, setting shared metrics and definitions, and buttoning up technology and processes. Developing and documenting your ICP doesn’t mean you’ll only sell to or target one type of customer. One caveat here: not every company includes SALs in their processes, and that’s fine.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

Act-On

NOVEMBER 7, 2023

Before diving in, make sure you’re familiar with these common email marketing and deliverability terms: Authentication : A process that confirms to ISPs that you are who you say you are, and that your marketing automation platform is sending on your behalf. This is how the process should work. That’s okay!

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

Act-On

OCTOBER 6, 2023

Widespread use of text messaging, coupled with modern technologies like marketing automation makes SMS marketing a smart and effective way to connect with leads and customers throughout the buyer’s journey. In any of these sectors, and so many others, it’s safe to bet that much of your customer base is using SMS already.

SMS 187

SMS Advertising Mediums Work Management Marketing Management 187

Act-On

NOVEMBER 27, 2023

And pinpointing exactly where things are going wrong is often a process of trial and error. Without a way to segment customers based on actions, workflows were frustrating and time-consuming. With the right tools, however, this process gets much easier. However, creating a successful email nurturing strategy isn’t always simple.

Sales Qualified Leads 187

Sales Qualified Leads Practices Marketing Automation Services Campaigns 187

Act-On

SEPTEMBER 28, 2023

For most organizations, this includes a customer relationship management (CRM) system or business intelligence (BI) tool as the foundation of their sales efforts. Marketing automation makes it much easier to manage, measure, customize, and optimize the customer experience across multiple online channels (e.g.,

Paid Search Agency 200

Paid Search Agency Work Management Marketing Automation Services Planning 200

Act-On

SEPTEMBER 21, 2023

Act-On recognized the potential of Intel’s software to revolutionize the way marketers approach customer segmentation. The problem: Advanced segmentation without the manual work Every marketer knows how difficult it can be to segment customers the old fashioned way. This would already have been a formidable task.

Act-On 100

Act-On Segmentation Ideal Customer Profiles Marketing Automation Services 100