Writing on the Web

APRIL 13, 2011

Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. Or as the authors of Content Rules say, “Produce great stuff, and your customers will come to you. Produce really great stuff, and your customers will share and disseminate your message for you.

Rules 100

Rules Content Digg Press 100

Writing on the Web

JUNE 26, 2015

This week I got a call from a person who wanted to buy a subscription to executive coach articles to use for her new newsletter. Here’s a great example: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Yet when I see a customer rave review and 5 stars, I’m all in.

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

SEPTEMBER 25, 2013

I recently purchased Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less. The book is a treasure of information about the value of content marketing throughout all channels (blogs, e-newsletters, videos, podcast, and social media).

Business Blogging 100

Business Blogging Business Content Buzz 100

Writing on the Web

FEBRUARY 27, 2013

When writing for business, i.e. content marketing , you want to get the words right, so that your web pages, blogs and e-newsletters get results for your business. Sometimes it boils down to just one word or set of words that can make the difference between a customer who reads or one who clicks away. Words matter. Content matters.

Content Marketing 100

Content Marketing Content Click Rate Act-On 100

Writing on the Web

DECEMBER 26, 2012

Most businesses (be they blog owners, start-ups, or established brands) now know that if they want a competitive advantage, they have to keep information-hungry customers in a ready supply of fresh, relevant, and interesting content. My Business Website: Content for Customers… or SEO? No pressure, of course.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Writing on the Web

SEPTEMBER 27, 2011

I suppose it depends on what you’re writing, but I can’t think of many web pages, blog posts, newsletter articles where these 5 questions wouldn’t be appropriate. Publish a page or post or newsletter addressing every aspect of the problems your customers face.

Content Marketing 100

Content Marketing Content Custom Publishing Newsletter 100

Writing on the Web

AUGUST 5, 2011

This weekend I got a call from a person who wanted to buy a subscription to executive coach articles to use for his newsletter. Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. Yet when I see a customer rave review and 5 stars, I’m all in. What sealed the deal?

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

APRIL 11, 2011

Here are some of the customers who say we’re great. Now please go sign up for my newsletter. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. your customers will come to you. Compelling.

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

JULY 8, 2011

I recently read an e-newsletter that made a lot of sense to me, but then the writer started talking about his religious views. When you do reference your local customs and holidays, show your readers you are aware of them being in other parts of the world. If you speak about spiritual issues, keep them non-denominational and generic.

Tips 100

Tips Digg Opinions Opt-out 100

Writing on the Web

OCTOBER 7, 2010

How do you get them to stay and read your blog post, your web pages, your newsletter? More importantly, how do we start treating our customers as the smart, evolved people they are? Online Persuasion: Seeing Through the Eyes of Your Customers. How do you gain the attention of readers? Your brain is 100,000 years old.

Content Marketing 100

Content Marketing Content Digg Paid Search Agency 100

Writing on the Web

SEPTEMBER 24, 2010

Publish a page or post or newsletter addressing every aspect of the problems your customers face. How to optimize for search engines… The list could go on, and as you build a list of problems, think of it as a list of content ideas. You won’t run out of for content ideas for quite a while.

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

MAY 15, 2013

When you outsource writing for your blog , newsletter, video or any type of content marketing, be very clear about your content marketing goals. Describe your customer persona (avatar): Please describe how your IDEAL average customer behaves. What will your customers gain? Where do they hangout? What do they like?

Content Marketing 100

Content Marketing Content Newsletter Marketing Prospects 100

Writing on the Web

JANUARY 17, 2011

E-newsletters. Some use their customers: Dove uses women and Old Spice uses men. We’ve come a long way from the days when ad men (and they were usually men) could represent products or services with snappy jingles and cute copy. Social media profiles and updates. E-books, white papers and digital downloads. Video clips.

Content Marketing 100

Content Marketing Digg Ideal Customer Profiles Content 100

Writing on the Web

SEPTEMBER 7, 2017

I really must stay in touch with my newsletter subscribers. You’ve heard me frequently mention ContentforCoaches.com , the business I founded that offers subscription and customized writing services to executive coaches. Here’s what else you feel pressured about: I really should publish a book, at least an ebook.

Wikipedia 204

Wikipedia Work Management Marketing Management Banners 204