How To Build Landing Pages That Convert
JUNE 15, 2016
Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well. Landing pages are an indispensable part of an inbound marketing strategy. Less is more.
7 Conventional Landing Page Design Tactics You Should Still Test
MAY 18, 2015
When it comes to optimizing your landing pages, complacency and assumption are your worst enemies. Proven landing page techniques are commonly practiced for a reason, but what works for 90% of websites won’t automatically work for yours. The genius of A/B testing your landing pages is that it allows you get a little bit crazy without making a permanent error.
3 Ways to Optimize Your Landing Pages to Better Address Human Behavior
APRIL 13, 2015
landing page''s layout, the fonts and colors used, image placement, form length, and other design factors can have an impact on how many people actually choose to fill out the form. Want to design a landing page that persuades people to convert? Only after considering these questions can we begin to think about optimizing our landing pages for conversion.
8 Brilliant Landing Page Examples You Need to See
MARCH 18, 2014
Learning how to put together an A+ landing page is tricky. There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. So we decided to compile a list of landing pages we love ourselves. Which of these landing pages were your favorite?
6 Signs Your Landing Page Needs to Be Redesigned
MAY 29, 2014
You can optimize, A/B test, and optimize some more, and there will still be something else you can improve. So if your landing pages are performing well, it might be better to focus your efforts elsewhere. But how can you know for sure if your landing page are in good shape? Landing page CVR = # form completions / # landing page views.
How To Build Landing Pages That Convert
JUNE 20, 2016
Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads.Though anyone can create a landing page, not everyone can do it well. Landing pages are an indispensable part of an inbound marketing strategy. Less is more.
11 Simple (But Critical) Tips for Creating Better Landing Pages
DECEMBER 11, 2012
There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. That's because landing pages enable us to direct site visitors to better targeted pages that have the ability to capture leads at a much higher rate than forms on other web pages. Image Credit: DarrelBirket
Why Landing Pages Are an Indispensable Part of Marketing
APRIL 27, 2012
Landing pages , that's what! Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. According to MarketingSherpa's Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business' homepage, not a special landing page. What is a Landing Page?
7 Key Design Tips for High-Converting Landing Pages [+ Free Templates]
APRIL 11, 2013
Here''s some food for thought: Companies see a 55% increase in leads when increasing their number of landing pages from just 10 to 15 , according to our 2012 Marketing Benchmarks Report. Here''s some more food for thought: According to MarketingSherpa''s Landing Page Optimization Benchmarks Report , layout is a major factor in website performance. Yikes!
5 Simple Ways to Optimize Your Website for Lead Generation
MAY 25, 2015
Optimizing your website to generate leads is a no-brainer. But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in. In this post, we'll go over some quick ways you can optimize your website for lead generation that actually work. Once the visitor fills out and submits the form, they are then led to a thank-you page.
What You Can (and Should) Ask for on Your Landing Page Forms
JANUARY 15, 2013
Because of this, very few other page elements receive quite as much attention as the lead-capture form. In fact, 56% of marketers consider optimizing form logic to have a very significant impact on website performance, and another 46% consider optimizing their form layout to have a very significant impact as well , according to MarketingSherpa. Step 1: Understand Page Friction.
9 Real-Life Conversion Rate Optimization Tests to Try Yourself
NOVEMBER 14, 2014
But in conversion optimization, examples are especially hard to come across. Below are nine fascinating case studies to inspire your next conversion optimization test. 1) Slide-in CTAs increased CTR by 192% and generated 27% more submissions. Here''s an example of the slide-in: To test this out, we added slide-in CTAs to 10 of HubSpot''s highest-trafficked blog posts.
15 Tips for Creating Great Blog Landing Pages that Convert
JULY 8, 2013
Do your landing pages successfully convert visitors into subscribers, buyers, or leads? But if they don’t do a good job of guiding visitors into your sales funnel, it’s time for some serious conversion rate optimization. To help you get started creating landing pages that work, we’ve collected the top 15 tips from conversion experts around the web. client logos.
5 Actionable Insights to Extract From Your Landing Page Analytics
MARCH 23, 2012
Your landing pages are critical to your effectiveness as an inbound marketer. After all, what better way to collect inbound leads than landing pages? So if you're not putting the effort into creating landing pages -- and the offers to house on those landing pages -- your inbound marketing efforts might not be faring as well as they could be.
Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions
MAY 20, 2015
What's the best length for landing page forms? Because forms are a central component to your inbound strategy, it's important to optimize them for conversions while retaining any of the indicators of quality that you and your sales team care about. Look at the form's conversion rates, lead quality, and the bounce rate on that page by different referral sources.
10 Stops to Take on the Road to Lead-Generating Landing Pages [INFOGRAPHIC]
AUGUST 2, 2012
If you’ve ever wondered how to build a landing page that converts , or even why you should be using them, you’re in the right place. Today you’ll learn tons of great landing page tips, and get to go on a road trip at the same time. Having a single objective on your landing page should be your goal. 10) Optimize for Better Conversion Rates.
10 Foolproof Ways to Earn Your Landing Page Visitors' Trust
APRIL 19, 2012
Landing pages are a critical tool for meeting your ever-increasing lead generation goals. Actually, only 8% of marketers reported that dedicated landing pages were ineffective , according to MarketingSherpa's 2011 Landing Page Optimization Benchmark Report. What other elements contribute to gaining trust from landing page visitors?
How Long Should Your Landing Page Forms Be?
MARCH 27, 2012
There are a number of factors contributing to your landing page's conversion rate, and form length is only one of them. It's important to recognize this, because you shouldn't just assume that adjusting the length of your form will always have a major influence on your page's conversion rate or the types of leads it generates. Connect with HubSpot How many is too many?
7 Ways to Optimize Your Conversion Forms to Get Better Leads
MAY 21, 2014
And as you know from understanding the elements of a well-optimized conversion path , a form works best when placed on a landing page touting an offer visitors simply can''t resist. What if you optimize the heck out of your website calls-to-action and landing page headlines, but visitors still aren''t converting? lead generation Landing Pages
16 Reasons Why People Leave Your Website
MAY 25, 2015
So why is it that so few of those visitors are converting into leads and customers? You can download HubSpot's ultimate guide to redesignin your website here.). 2) Your content is difficult to read. Today’s digital-savvy customers prefer to choose how and when they consume online content. Learn how to improve page load time here. Landing Pages Design Daily
HubSpot Launches New Version to Deliver Better-Targeted Content
Customer Experience Matrix
AUGUST 30, 2012
HubSpot yesterday launched a “completely re-envisioned and rebuilt” version of its marketing system at its Inbound 2012 user conference. The main thrust of the new release was dynamic customization of emails, landing pages, and forms based on each contact’s profile and behaviors. So far as I know, HubSpot is the only marketing automation system using HBase.
How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]
AUGUST 1, 2015
Try HubSpot's 30 day trial to see how you can control your marketing from one platform. Infographic Transcription : HubSpot’s all-in-one marketing software provides you with all of the tools necessary for you to optimize your website to get found by more prospects, convert more leads, and delight your customers. The Result : More Traffic, More Leads, More Customers.
10 Easy Ways to Improve Landing Page Conversions
JULY 26, 2011
We’ve put together a compelling list of ways you can improve your landing pages and conversions. Landing page headlines and ad copy should match. Google AdWords determines cost-per-click in part based on the quality of your landing page. Your landing page headline is one of the first things a visitor reads. Connect with HubSpot
HubSpot Expands into Voice-Based Marketing Automation
FEBRUARY 2, 2012
Editor’s Note (Jeff Ogden of Find New Customers was the featured guest on Hubspot TV some time ago. The B2B demand generation and global marketing firm Find New Customers wishes to congratulate Hubspot on this important new capability. As an add-on to the HubSpot Marketplace, Ifbyphone LeadResponder for Hubspot is integrated seamlessly into customer accounts.
3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
OCTOBER 23, 2014
The typical B2B organization has many unique web pages and content assets. In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. In addition, custom reports have saved me a large amount of time spent on monthly, quarterly or annual SEO reporting. What are Custom Reports?
24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More
FEBRUARY 17, 2016
In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. In some cases, these optimization techniques might be as basic as changing the color of a CTA. The list below outlines a ton of helpful tools for marketers who are looking to optimize their conversion rates.
Hello Europe! HubSpot's Heading to Dublin, Ireland
SEPTEMBER 26, 2012
HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. This office will provide support for our 600+ customers and 100 value-added resellers outside the U.S. Businesses in 56 different countries around the world are now using HubSpot to create smarter marketing campaigns.
A Handy Guide to Optimizing Your Social Media Channels
APRIL 17, 2014
This post is an excerpt from our latest ebook, How to Optimize Your Marketing Channels. If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. For some, the word “optimization” conjures up thoughts of complicated mathematics and data analysis. Facebook. Cover photo: 851 x 315.
9 Critical Components for Optimized Marketing Emails
AUGUST 9, 2013
How do you make your offer exciting and enticing enough to get them to click through and visit your landing page? Whether you’re just getting started with your email marketing strategy, or you’ve been doing it for years, there are 9 components of an effective email that you should always be looking to optimize in every single email you send. Be creative! Easy enough, right?
Beyond Responsive Design: How to Optimize Your Website for Mobile Users
JUNE 8, 2015
Map a Customer Journey Full of Interruptions, Detours, and Multiple Devices. Sally’s experience is illustrative of the cross-device journey that many customers now make as they move through the marketing funnel: 75% of US online adults use 2+ devices connected to the internet, and 67% have switched devices while completing common tasks, according to Forrester. Congrats! Here's how.
What is Hubspot? Marketing Automation Software Series
B2B Lead Blog
JUNE 11, 2013
Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . Hubspot marketing automation software was born from the recognition that buyers are growing tired of annoying, irrelevant, and interruptive marketing, and are getting better and better at tuning those messages out. Nurturing those leads toward becoming customers.
Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile
AUGUST 17, 2015
This past spring, the web was abuzz as Google released the much-feared algorithm update that severely punished websites that were not optimized for mobile. Many marketers have asked the HubSpot team just how worried they should be, so we sifted through the post-apocalyptic dust to review the damage for ourselves. Marketers were anxious. Fear mongering abounded.
HubSpot Ranked #1 Marketing Automation Software Vendor in VentureBeat Survey
FEBRUARY 26, 2014
There''s no shortage of advice online from people who consider themselves marketing automation gurus, but the most valuable input will come from customers because they''ve gone the process themselves. Gratitude for our customers wasn’t the only takeaway from the survey. Where can you turn for accurate information on what to buy and what questions to ask? marketing automation
Conversion-Friendly Design, Lead Gen Help & More in HubSpot Content This Week
MAY 25, 2014
This week at HubSpot, we dedicated a lot of our content to improving conversions -- a critical part of every stage of the inbound marketing methodology. If you''d like some help optimizing conversion paths, check out the articles below to learn more about the various conversion stages, as well as specific ways that you can optimize your tactics to improve your conversion rates.
How HubSpot COS Differs from a Traditional CMS
MAY 14, 2015
While there are numerous different CMS platforms to choose from, HubSpot's solution is intuitive , user-friendly, and offers a number of features that make it a good choice for businesses. HubSpot isn't a traditional CMS platform. HubSpot's COS encompasses every component of digital marketing including: Websites. Landing/Conversion Pages. Email Marketing. Blogs.
Personalizing Content with HubSpot COS
APRIL 7, 2015
HubSpot, the inbound marketing software, provides ways to easily and quickly implement content personalization. Smart Content in HubSpot allows you to target based on anything you know about your customers and serve relevant content. Using Smart Content in HubSpot is a seamless and standardized way to provide personalized content to your website’s visitors.
How to Use Twitter Retargeting Ads to Generate More Customers
APRIL 18, 2016
At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. For someone to covert on one of these offerings, they need to complete a 13-field form on a landing page. So we asked ourselves: Can Twitter be an effective channel for influencing the lead-to-customer conversion rate ? Of course you do. And you would be right. How come? The Experiment.
Announcing the Next Generation of HubSpot's Inbound Marketing Platform
AUGUST 21, 2013
Even in the channels where we’ve started to make some progress -- even in email which has developed more and more targeting capabilities over the years -- we end up personalizing the message, but then directing recipients to a lifeless landing page. We founded HubSpot with a basic observation -- that people navigate to content, products, and companies they find interesting.
Kick-Ass Business Cards, Standout Resumes, and More in HubSpot Content This Week
MARCH 2, 2014
From finding and landing the right marketing job, to attracting and converting contacts, to keeping up with the rampant updates and rapidly evolving industry trends, it''s simply not an easy job. This week was a very practical week in HubSpot content. How to Write a Standout Resume and Land Your Next Marketing Job. SEO 101: The 5 Parts of Your Site You Should Keyword Optimize.
How Non-Techies Can Succeed With Landing Page Testing
DECEMBER 22, 2011
If you’re not A/B testing, then you’re definitely missing out on an incredible opportunity to improve your business’ bottom line. A/B testing is a powerful tool that marketers often forget to leverage as a way to optimize their content and generate more leads. One of the most important places to leverage A/B testing is on your landing pages. Page Layout.