There are a number of factors contributing to your landing page's conversion rate, and form length is only one of them. It's important to recognize this, because you shouldn't just assume that adjusting the length of your form will always have a major influence on your page's conversion rate or the types of leads it generates. Note some of these other major factors that contribute to whether a landing page visitor will complete the form: The value of the offer to be redeemed. Connect with HubSpot Aaah, the elusive lead-capture form. First things first. MORE >>

HubSpot yesterday launched a “completely re-envisioned and rebuilt” version of its marketing system at its Inbound 2012 user conference. The main thrust of the new release was dynamic customization of emails, landing pages, and forms based on each contact’s profile and behaviors. This is a major expansion beyond HubSpot’s original focus on “inbound marketing” to attract leads. The blocks are stored in a library and the same block can appear within multiple emails, HubSpot landing pages, or external Web pages. workflows (hah! MORE >>

Your landing pages are critical to your effectiveness as an inbound marketer. After all, what better way to collect inbound leads than landing pages? So if you're not putting the effort into creating landing pages -- and the offers to house on those landing pages -- your inbound marketing efforts might not be faring as well as they could be. And where there are landing pages, there is data. Interested in how your landing page analytics can help you make better marketing decisions? Number of Customers. MORE >>

Because of this, very few other page elements receive quite as much attention as the lead-capture form. In fact, 56% of marketers consider optimizing form logic to have a very significant impact on website performance, and another 46% consider optimizing their form layout to have a very significant impact as well , according to MarketingSherpa. Well, it’s basically the entire point of a landing page -- and the entire crux of lead generation! Thus, the better the likelihood that you'll be able to close them as customers! Step 1: Understand Page Friction. MORE >>

If you’ve ever wondered how to build a landing page that converts , or even why you should be using them, you’re in the right place. Today you’ll learn tons of great landing page tips, and get to go on a road trip at the same time. stopping in at some famous American landmarks to learn how to create landing pages that convert more visitors into leads and customers, admittedly pushing the limits of metaphor further than it probably should be ;-). Having a single objective on your landing page should be your goal. MORE >>