31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. ” Getting less traffic from Google?
Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site
MARCH 19, 2015
Department and chain stores, in an effort to remain relevant, are spending upward of $4 billion on ecommerce platforms, redesigns, loyalty programs and in-store technology to keep consumers connected at all times. What is it then that makes multi-channel retailers of all sizes more successful than their solo-channel counterparts? particularly in emerging markets ?
How One Organisation is Becoming More Customer-Focused – and How You Can Too
Modern B2B Marketing
MAY 23, 2014
The key difference between those low-cost airlines and RyanAir, however, has always been their customer service – or complete lack thereof. Confusing and sometimes sneaky online booking experiences, extortionate penalties for minor discretions outside the check-in rules, and an obsession with lowering fares, often at the expense of customer experience…the list could go on.
10 things you need to know NOW about OmniChannel Marketing
grow - Practical Marketing Solutions
SEPTEMBER 2, 2014
” I like this characterization from John Bowden, Senior VP of Customer Care at Time Warner Cable as it appeared in a recent Marketo post : “Multi-channel is an operational view – how you allow the customer to complete transactions in each channel. Making these complex ‘hand-offs’ between channels must be fluid for the customer. This is a rule.
The Definition of Omni-Channel Marketing – Plus 7 Tips
Modern B2B Marketing
APRIL 1, 2014
We’re moving away from mass, “push”-based marketing, and towards more personalized, 1:1 communication with consumers, through the many channels and on the many devices they use. Unfortunately, when it comes to omni-channel, multi-device marketing, consumers today are way ahead of most marketers. What is Omni-Channel Marketing? Walk in Your Customers’ Shoes.
3 European Marketing Trends
It's All About Revenue
JULY 6, 2011
EMEA marketers are creating innovative multi-channel campaigns, aligning sales and marketing departments, and driving revenue growth for their organizations. EMEA marketers are building multi-touch lead nurturing programs as part of their overall marketing strategy, and achieving tremendous results. Companies like Sportingbet use nurture programs throughout their campaigns to improve both prospect and customer engagement. Lead nurturing is essential not only to their demand generation processes, but also plays a vital role in customer loyalty efforts.
The State of Media Mixology
Manhattan Marketing Maven
FEBRUARY 5, 2014
If I had a dollar every time a client asked about media mix or tried to define which channel accomplishes a particular marketing task or objective, I’d be as rich as Mark Zuckerberg. In spite of an explosion of channels, media and marketing strategies, there are no rules of thumb and there is no consensus on what does what. In theory, most channels can accomplish a variety of tasks from creating brand awareness, to generating leads, sales or buzz or reinforcing brand loyalty and advocacy. Multi-media synergy lifts email performance.
Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.
OCTOBER 11, 2010
In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels. Basically, content marketing is the art of communicating with your customers and prospects without selling. Do you deliver more Customer Bottom-line Impact th. For marketers, the news is good overall.
Like It or Not, Your Company Is Now a Publisher [@InboundNow #16]
APRIL 14, 2011
Joe is a content marketing evangelist, co-author of the book " Get Content, Get Customers " and runs the Content Marketing Institute. The difference between creating content to attract customers and content to retain them. Brands have to tell valuable, relevant, and compelling stories to attract and retain their customers. What behaviors do I want to see out of my customers?
100 Social Media & Content Marketing Predictions for 2010
DECEMBER 14, 2009
Over 100 predictions from 60+ of the best and the brightest in marketing, content marketing, custom publishing and social media. Graeme Harrison The best marketers/brands will generate great ideas, and create well told stories that are told across a variety of media channels. Whether it's implementing RSS and mobile feeds on a website, funneling brand messages to social networks, etc., I think more will start to see the power of content distribution and customer engagement through that content. Again, email is a good channel for this. Seth Godin.