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31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. ” Getting less traffic from Google?

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Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site

Hubspot

Department and chain stores, in an effort to remain relevant, are spending upward of $4 billion on ecommerce platforms, redesigns, loyalty programs and in-store technology to keep consumers connected at all times. What is it then that makes multi-channel retailers of all sizes more successful than their solo-channel counterparts? particularly in emerging markets ?

How One Organisation is Becoming More Customer-Focused – and How You Can Too

Modern B2B Marketing

The key difference between those low-cost airlines and RyanAir, however, has always been their customer service – or complete lack thereof. Confusing and sometimes sneaky online booking experiences, extortionate penalties for minor discretions outside the check-in rules, and an obsession with lowering fares, often at the expense of customer experience…the list could go on.

10 things you need to know NOW about OmniChannel Marketing

grow - Practical Marketing Solutions

” I like this characterization from John Bowden, Senior VP of Customer Care at Time Warner Cable as it appeared in a recent  Marketo post : “Multi-channel is an operational view – how you allow the customer to complete transactions in each channel. Making these complex ‘hand-offs’ between channels must be fluid for the customer. This is a rule.

The Definition of Omni-Channel Marketing – Plus 7 Tips

Modern B2B Marketing

We’re moving away from mass, “push”-based marketing, and towards more personalized, 1:1 communication with consumers, through the many channels and on the many devices they use. Unfortunately, when it comes to omni-channel, multi-device marketing, consumers today are way ahead of most marketers. What is Omni-Channel Marketing? Walk in Your Customers’ Shoes.

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

The number of Google searches for the phrase have increased 400% since January 2011. The format, channels, platforms, devices and timing of how that story is told will be dictated by what you want your audience to feel”). ”) to analyzing competitors, to determining the driving factors behind customer purchase and loyalty. But where does one begin?

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Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year

Act-On

Web Design – Rather than just passively receiving information from old-fashioned, static websites, today’s prospects and customers want to participate in the learning process, so companies have responded by creating dynamic, interactive content on their sites to help visitors educate themselves, share feedback, make choices, and opt in for further communication. Others are using all of them.

Content Marketing Expert Joe Pulizzi interviewed by Hubspot

Fearless Competitor

Great video interview with the author of Get Content, Get Customers by the smart folks at Hubspot. At the b2b lead generation consultancy, Find New Customers , we’re big believers in content marketing , fans of Joe and Junta42, and passionate about the need to do it right. The difference between creating content to attract customers and content to retain them.

3 European Marketing Trends

It's All About Revenue

EMEA marketers are creating innovative multi-channel campaigns, aligning sales and marketing departments, and driving revenue growth for their organizations. EMEA marketers are building multi-touch lead nurturing programs as part of their overall marketing strategy, and achieving tremendous results. Companies like Sportingbet use nurture programs throughout their campaigns to improve both prospect and customer engagement. Lead nurturing is essential not only to their demand generation processes, but also plays a vital role in customer loyalty efforts.

The State of Media Mixology

Manhattan Marketing Maven

If I had a dollar every time a client asked about media mix or tried to define which channel accomplishes a particular marketing task or objective, I’d be as rich as Mark Zuckerberg.    In spite of an explosion of channels, media and marketing strategies, there are no rules of thumb and there is no consensus on what does what.   In theory, most channels can accomplish a variety of tasks from creating brand awareness, to generating leads, sales or buzz or reinforcing brand loyalty and advocacy. Multi-media synergy lifts email performance. 

100 Social Media & Content Marketing Predictions for 2010

Junta 42

  Over 100 predictions from 60+ of the best and the brightest in marketing, content marketing, custom publishing and social media.  Graeme Harrison The best marketers/brands will generate great ideas, and create well told stories that are told across a variety of media channels. Whether it's implementing RSS and mobile feeds on a website, funneling brand messages to social networks, etc., I think more will start to see the power of content distribution and customer engagement through that content. Again, email is a good channel for this. Seth Godin.

Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.

Tom Pisello

In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels. Basically, content marketing is the art of communicating with your customers and prospects without selling. Do you deliver more Customer Bottom-line Impact th. For marketers, the news is good overall.

Like It or Not, Your Company Is Now a Publisher [@InboundNow #16]

Hubspot

Joe is a content marketing evangelist, co-author of the book " Get Content, Get Customers " and runs the Content Marketing Institute. The difference between creating content to attract customers and content to retain them. Brands have to tell valuable, relevant, and compelling stories to attract and retain their customers. What behaviors do I want to see out of my customers?