| |  Customer + Google + Loyalty + Multi-Channel | 29 articles |
| Page 1 of 1 | Previous | Next | FIFTH GEAR ANALYTICS OCTOBER 7, 2010 Is Multichannel Marketing Really “Dual-Channel” Marketing? With the clamor in the marketing world about multichannel marketing, it recently dawned on me that most so-called multichannel marketing is more like “dual-channel” marketing. The campaigns that I’ve seen usually combine two symbiotic channels such as website and email, website and bricks and mortar, email and phone, direct mail and phone, print and PURL, etc. My guess is that way over half of all multichannel campaigns actually involve only two channels. Developing channel-appropriate communications focused on the customer (and not the channel). | FIFTH GEAR ANALYTICS JULY 19, 2010  How Complex Is Your Communications Landscape? but I quickly counted 10 for myself (3 email accounts, Facebook, LinkedIn, SMS/Text, Voicemail, Twitter, Google Voice, and face to face) and suspect that most of us have five or more. Customer segmentation and lead generation programs need to be crafted to account for channel preferences. Your Customers Are Mobile, Are YOU? Post on Google Buzz. George Hollister. | | | | | |
| FIFTH GEAR ANALYTICS SEPTEMBER 10, 2010  What the Grateful Dead Can Teach Us About Consumer Insights and Marketing. The status and “fan loyalty” that band achieved during their heyday really set a benchmark for many bands (and marketers) to follow. Who doesn’t want fans (ie customers) that are willing to cross the country, even the globe, for months or even years to support a “product” which was the music and the experience of this amazing band. Post on Google Buzz. Bill Harriss. link]. | | E-STORM APRIL 13, 2011  Google +1, But Who's Counting…And Who Cares? | e-storm International Written by Lauren Abercrombie on April 13, 2011 — 5 Comments At the end of last month Google launched their newest attempt to break into the social media game with the “+1” button. How Google +1 will look This valuable incentive isn’t the only hint that Google is desperate to make social work for them. Google ardently believes that they need to be social to compete. | E-STORM APRIL 13, 2011  Google +1, But Who's Counting…And Who Cares? Written by Lauren Abercrombie on April 13, 2011 — 5 Comments At the end of last month Google launched their newest attempt to break into the social media game with the “+1” button. How Google +1 will look This valuable incentive isn’t the only hint that Google is desperate to make social work for them. Google ardently believes that they need to be social to compete. | | | | | | | |
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FIFTH GEAR ANALYTICS | WEDNESDAY, JUNE 23, 2010  Getting the Most From Your Mobile Marketing Campaign.
In June, Smartphone app Loopt launched a mobile loyalty program that will enable consumers to win rewards from partner retailers, such as Starbucks and The Gap, by meeting brand-specific actions, such as checking into a location a requisite number of times or referring it to Facebook friends. The Fox Soccer Channel also released a World Cup iPhone app which featured coverage of the tournament, including latest news, player stats, photo galleries, venue information and World Cup history. The goal is to enhance the customer perception of your company/brand, not hurt it. MORE >> -
FEARLESS COMPETITOR | WEDNESDAY, APRIL 27, 2011  Content Marketing Expert Joe Pulizzi interviewed by Hubspot
Great video interview with the author of Get Content, Get Customers by the smart folks at Hubspot. At the b2b lead generation consultancy, Find New Customers , we’re big believers in content marketing , fans of Joe and Junta42, and passionate about the need to do it right. Joe is a content marketing evangelist, co-author of the book “ Get Content, Get Customers &# and runs the Content Marketing Institute. The difference between creating content to attract customers and content to retain them. Leverage your customer service teams and your sales department. MORE >> -
E-STORM | THURSDAY, JANUARY 7, 2010 Four thoughts on Google's upcoming UI
Services Work Affiliated Computer Services Bank of America Design Within Reach Ebates FICO GHM Hotels Karen Neuburger Microsoft Muvee National University National University – PPC National University – SEO Pleo/UGOBE Shogakukan TravelPod Vayama Verizon Wells Fargo About Team e-storm Newsletter Testimonials Contact Work Feature Feed Trends Four thoughts on Google’s upcoming UI Written by Robert Yang on January 7, 2010 — 2 Comments As reported by SearchEngineLand a few weeks back, Google Search is undergoing yet another user interface (UI) tweak. Or is it? MORE >> -
IT'S ALL ABOUT REVENUE | WEDNESDAY, JULY 6, 2011 3 European Marketing Trends
EMEA marketers are creating innovative multi- channel campaigns, aligning sales and marketing departments, and driving revenue growth for their organizations. EMEA marketers are building multi-touch lead nurturing programs as part of their overall marketing strategy, and achieving tremendous results. Companies like Sportingbet use nurture programs throughout their campaigns to improve both prospect and customer engagement. Lead nurturing is essential not only to their demand generation processes, but also plays a vital role in customer loyalty efforts. MORE >> -
E-STORM | THURSDAY, MAY 12, 2011  Are You Falling Behind in the Social Commerce Economy? | e-storm.
The most important part of your online marketing model is communicating, through shared interest, with your customers. If your customers feel, even for a moment, like you’re not trying to sell them something, you’ve done your job. Combining e-commerce with its editorial content and social media, the new site reflects the style and personality of its CEO and founder, Tory Burch, while enhancing its customers’ online shopping experience. Studies show a clear revenue benefit,&# says Paul Marsden of Social Commerce Today. They must be innovative and interactive. MORE >>
- Yahoo! will cease to exist by July 2012 [Insert purple exclamation. E-STORM | THURSDAY, JULY 22, 2010
- Technologies are no longer the great disruptors; the consumer is. E-STORM | FRIDAY, MARCH 11, 2011
- Like It or Not, Your Company Is Now a Publisher [@InboundNow #16] HUBSPOT | THURSDAY, APRIL 14, 2011
- Is emotion measuring technology getting too personal? New ways. E-STORM | MONDAY, APRIL 11, 2011
- Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving. TOM PISELLO | MONDAY, OCTOBER 11, 2010
- The Cyber Ask: Take Your End-of-Year Giving to the Next Level | e. E-STORM | FRIDAY, DECEMBER 3, 2010
- Apple wants 50% mobile ad market by 2010? bullish, bullyish. E-STORM | MONDAY, JUNE 14, 2010
- Top 10 Resources – Search Engine Marketing E-STORM | THURSDAY, DECEMBER 10, 2009
- It's 2010. So Why Are Search Marketers Still Using Unsophisticated. E-STORM | TUESDAY, MARCH 23, 2010
- Facebook TV: Seizing its Cut of Video Viewing Bounty | e-storm. E-STORM | MONDAY, MARCH 21, 2011
- 100 Social Media & Content Marketing Predictions for 2010 JUNTA 42 | MONDAY, DECEMBER 14, 2009
- What the (Apple) Tablet Means for Online Marketers E-STORM | MONDAY, JANUARY 25, 2010
- Multichannel Marketing: Public Relations' Impact on PPC E-STORM | WEDNESDAY, JANUARY 20, 2010
- More than clicks E-STORM | FRIDAY, OCTOBER 19, 2007
- “…and best marketing I've seen in a long time” | e-storm International E-STORM | MONDAY, DECEMBER 3, 2007
- Intuit's Leaked Letter to Mint.com: A Lesson in Social Media. E-STORM | FRIDAY, FEBRUARY 20, 2009
- Multichannel Marketing: PPC vs TV, and PPC vs Radio | e-storm. E-STORM | FRIDAY, DECEMBER 4, 2009
- Google: Planting the Seeds of a Marketing Revolution FIFTH GEAR ANALYTICS | FRIDAY, JUNE 18, 2010
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