14 Social Media Metrics That Drive Results in 2023
Marketing Insider Group
AUGUST 1, 2023
It’s not just about getting likes and shares, it’s about turning those social media users into leads or customers. It’s the first step in the customer journey. Cost-Per-Click Cost-Per-Click (CPC) helps you keep track of your ad spend. For B2B companies, the Conversion Rate is key.
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