Bluetext

MARCH 19, 2024

From tailoring your profile for each audience to embracing the latest trends and features, let’s dive into how you can embrace the spirit of renewal and rejuvenate your online presence this spring. Refresh these pages with engaging content, including product updates, industry insights, and thought leadership articles.

Social Media 42

Social Media Linkedin Thought Leadership Media 42

Vidyard

OCTOBER 27, 2019

Companies need many things to thrive: Visionary leadership, a compelling offering, exceptional service, and much more. A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Build Video Storytelling Around Emotion 3. Contents 1.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Onalytica B2B

NOVEMBER 15, 2018

(a lot of sales people sit here). • LinkedIn and Facebook Accounts but no Twitter or Instagram account. • Shares occasional brand content on LinkedIn. • Publishes 1-10 social media posts per month on LinkedIn. • Audience size: Up to 2,000 online (LinkedIn and Twitter combined). Thought Leaders. Connectors.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Vidyard

SEPTEMBER 27, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Creation Trends by Industry 1.2.1 User-Generated Video Creation Trends by Industry 1.3.1 Produced Video Trends by Industry 1.4.1 Video Creation Trends by Company Size 1.5.1 Video Creation Trends by Industry 1.2.1 Produced Video Trends by Industry 1.4.1

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Marketing Interactions

SEPTEMBER 21, 2021

Edelman and LinkedIn recently released the 2021 B2B Thought Leadership Impact Study. We often think of thought leadership as somewhat of a specialty format of content. But, as I reviewed the findings in the report, I noticed many of the findings apply not just to thought leadership content, but to all B2B content.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership B2B Content 69

Heinz Marketing

MARCH 19, 2021

If you read any B2B Marketing Trends for 2021 article, you’ll likely find marketing with empathy is a hot topic. Professional empathy is an interpersonal skill that is important in developing relationships with co-workers and colleagues as well as customers. B2BMX Emphasizes Empathy In Storytelling & Renewed CMO Focus In 2021.

Planning 136

Planning Marketing Management Storytelling B2B Sales 136

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Why should I read it: MarketingProfs, championed by Ann Hadley, is a content staple for marketers looking to learn about the latest trends or sourcing ideas on how to improve marketing for their own brands. Where can I find it: [link]. Heinz Marketing.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Show the process and a customer reaction. In the Reel below, she uses a time-lapse for a new service and ends the video with a highly satisfied customer.

Brand Identity 113

Brand Identity Branding Advertising Agencies B2B Thought Leadership 113

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Why should I read it: MarketingProfs, championed by Ann Hadley, is a content staple for marketers looking to learn about the latest trends or sourcing ideas on how to improve marketing for their own brands. Heinz Marketing. Sprout Social Insights.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Walker Sands

FEBRUARY 14, 2024

Think you’re the perfect thought leader for a story on how hybrid offices are evolving? To break through the digital clutter, PR outreach must offer a compelling narrative, shed light on a trend, provide a distinctive perspective — and crucially, be supported by solid data. They might even suggest you investigate an emerging trend.

Paid Search Agency 40

Paid Search Agency PR Media Marketing Management 40

Contently

MARCH 13, 2020

It’s hard to not feel uneasy when that thought pops into your head: How does this affect how I do my job? My conversations with customers and marketing friends ultimately turn to how the pandemic is changing their focus at work. If you have thoughts to add, email me at lazer@contently.com—we’d love to hear from you.

Planning 218

Planning Paid Search Agency Thought Leadership Lead Ranking 218

Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. 7. Carla Johnson. 8. Capterra.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

DivvyHQ

MAY 18, 2016

We’ve seen content influence everything from social media to the way we think about thought leadership, and now a new trend is on the rise. Longform storytelling is the future of content marketing. It was thoughtful and unexpected, and it showed another side of the company’s interests. How To Tell Great Stories.

Storytelling 40

Storytelling Tips Thought Leadership Custom Publishing 40

Contently

FEBRUARY 19, 2021

These experts rely on data and qualitative research conducted by over 200 analysts on companies, funds, investing trends, policy, investor behavior, personal finance, retirement, and more. Building strong relationships is essential when it comes to reassuring customers in uncertain times. “We’re

Work Management 166

Work Management Marketing Management Business Paid Search Agency 166

Sprout Social

JANUARY 14, 2020

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Communities aren’t limited to only your customers, either. You enjoy interacting with people online and prioritize customer trust above all else.

Social Media 125

Social Media Work Management Marketing Management Media 125

Content4Demand

FEBRUARY 15, 2023

Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. How 2022’s Marketing Trends Are Shaping 2023 Tuesday, February 28, 11:25 a.m. In this session, you’ll hear about top challenges and trends B2B marketers faced in 2022 and strategies to overcome them in the future.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” This trend is terrific for the industry. Here’s a fun fact: Well-known customer relationship management company Salesforce has a non-profit social impact center.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Carla Johnson Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Featured Video: Storytelling: How to Stand Apart from the Competition !

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. And while I have been right about as much as wrong, I think I’ve done a decent job of identifying future trends. But as a futurist and bet-maker?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Contently

FEBRUARY 19, 2021

These experts rely on data and qualitative research conducted by over 200 analysts on companies, funds, investing trends, policy, investor behavior, personal finance, retirement, and more. Building strong relationships is essential when it comes to reassuring customers in uncertain times. “We’re

Work Management 103

Work Management Marketing Management Business Paid Search Agency 103

Exo B2B

FEBRUARY 26, 2019

Content marketing and artificial intelligence should be the main B2B marketing trends in 2019. Well, read this post from the author of the Altimeter study, Omar Akhtar , published on Jay Baer ‘s blog, a content marketing guru. By using the most trending platform? And this is no surprise. You’re still in doubt?

Marketing AI 49

Marketing AI Trends Enterprise Management Forrester 49

Valasys

DECEMBER 19, 2019

The B2B content marketing trends of 2019 reflect that content has been the core when it comes to attracting, engaging & converting the prospects of B2B brands. It makes the jobs of your customers easier & improves the web-discoverability of your brands as well as of your products and services. Relationships are built on trust.

B2B Marketing 52

B2B Marketing Content Marketing Lead Ranking B2B 52

Contently

AUGUST 13, 2018

Blog posts can be op-eds, news analysis, listicles, reportage, case studies, Q&As, profiles, or trend pieces. For reference, most publishers consider a work of fiction to qualify as a novel if it’s between 50,000 and 110,000 words.). So how do you know if your idea is worth an e-book or a blog post? When to write a blog post.

Case Studies 157

Case Studies Analysis Thought Leadership Custom Publishing 157

Oktopost

OCTOBER 31, 2023

Everyone talks about the importance of becoming a thought leader, but the real challenge lies in crafting a winning strategy and putting it into action effectively. Leveraging executive thought leadership on LinkedIn can do wonders for your company’s brand and your professional growth.

Thought Leadership 62

Thought Leadership Linkedin B2B Thought Leadership Allocation 62

Hubspot

AUGUST 29, 2019

Now that I'm on the other side of it -- receiving dozens of pitches per day -- I appreciate a well-executed pitch even more because I understand just how much thought and energy goes into it. How publishers navigate ‘b t briefs’ from agencies. Three posts to check out: The Communications Professional’s Customer Behavior Playbook.

PR 77

PR Paid Content Public Relations Paid Search Agency 77

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

The New York Times covered this trend and described the most popular features on Slate , Time , and its own site. VR can be a vehicle for powerful storytelling. One way to engage your buyers is to make your content interactive so that the experience feels like a two-way conversation, not a monologue.

Campaigns 91

Campaigns Paid Search Agency Marketing Automation Services Thought Leadership 91

Heinz Marketing

FEBRUARY 24, 2020

I think as people have the opportunity to just publish things off the cuff on social channels, to just write stream of consciousness on a blog platform and just click, press, go…I don’t feel like we are as good at editing ourselves as we used to be. So I have also worked in publishing. There is publishing as we know it.

Top of Funnel 65

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 65

Marketing Insider Group

JANUARY 11, 2021

Keynote speakers will focus on customer experience, innovative technologies, and critical strategies to help businesses conquer challenges due to COVID-19. World-class and cutting-edge content covering tech, trends, and tactics for the creative era. The future of customer experience is waiting for you.”. Adobe Marketing Summit.

Conference 64

Conference Advertising Agencies Peer-to-peer B2B Marketing 64

Contently

AUGUST 13, 2018

Blog posts can be op-eds, news analysis, listicles, reportage, case studies, Q&As, profiles, or trend pieces. For reference, most publishers consider a work of fiction to qualify as a novel if it’s between 50,000 and 110,000 words.). So how do you know if your idea is worth an e-book or a blog post? When to write a blog post.

Case Studies 113

Case Studies Analysis Thought Leadership Custom Publishing 113

SalesIntel

MAY 7, 2024

From AI’s evolving role in content creation to navigating the world of social media, we will explore the trends to look out for in content marketing. We have listed 13 content marketing trends that will equip you to tackle whatever the rest of 2024 brings your way. Let’s break it down. Email and ads have a short lifespan.

Marketing AI 64

Marketing AI Trends B2B Marketing Content Marketing 64

nDash

FEBRUARY 1, 2022

Way back in 2017, nDash published a short series of interviews with some of the brightest minds in marketing. In this interview, we talk about her thoughts on the ever-changing content marketing industry, how the team at Hopin works together, and the importance of authenticity. I thought, “what am I going to do now?”

Work Management 52

Work Management Marketing Management Content Marketing Paid Search Agency 52

Bluetext

APRIL 8, 2020

Over the last couple of years, Bluetext has noticed a few key trends in what the C-Suite is asking for when kicking off a website project. “We need to be seen as thought leaders.” ” More and more, valuable website real estate is being dedicated to highlighting thought leadership content.

Advertising Agencies 34

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 34

Litmus

DECEMBER 8, 2020

Jason Rodriguez: Welcome to Delivering, a podcast about the email industry from strategy to design, code to leadership and everything in between. And I found kind of a good opportunity to do what I do at Oracle in kind of bringing data, technology and strategy together, to try to create better customer experiences. Episode Transcript.

Multi-Touch Attribution 84

Multi-Touch Attribution Analytics Marketing & Strategy Budget Programs 84

Content4Demand

OCTOBER 9, 2018

SMEs can make content more trustworthy by providing insight on the latest product and market research and trends, as well as compelling customer use cases. For very technical products, SMEs often have scientific or engineering backgrounds and feel uncomfortable in the “left brain” world of marketing and storytelling.

SME 40

SME Content Marketing Planning Content 40

Marketing Insider Group

MARCH 27, 2023

Because ChatGPT (and similar tools) can only create content based on what already exists, they can’t form original opinions for thought leadership content. Brand storytelling is unique to each individual company. This includes the use of any type of AI to fully write and publish content. And customers?

Marketing AI 196

Marketing AI Content Marketing Paid Search Agency CAN-SPAM 196

Content Standard

SEPTEMBER 8, 2015

Today, brands are thinking creatively about how they reach current and prospective customers. Growth in content marketing has given in-house thought leaders platforms on which they can amplify their best ideas to the masses. There are advantages and disadvantages to this trend. Let Rapunzel Out of Her Prison. ” True.

Business 40

Business Enterprise Management Contingency Planning Thought Leadership 40