Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Automation 130

Automation Marketing Automation Services Zoominfo Planning 130

Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. I’ve yet to meet a company who shows up and says ‘Yes, absolutely the data in my CRM is accurate and complete,’” ZoomInfo CEO Henry Schuck says. The data underlying customer outreach needs to be incredibly accurate, enriched, and deep.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Zoominfo

DECEMBER 3, 2020

Two solid hours of not working, not being asked for snacks, and not experiencing Zoom fatigue — a feeling she, even as the Head of Global Sales Ops + Enablement at Zoom, had become all too familiar with. Customers are calling. Soon, according to ZoomInfo data, Zoom saw a 418% growth in adoption rate in just two months.

Zoominfo 147

Zoominfo Work Management Video Marketing Lead Qualification 147

Zoominfo

APRIL 18, 2019

As a sales professional, you know how difficult it can be to reach decision makers. Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new contacts. Who are your top performing customers? Fastest sales cycles? Biggest deals?

Top of Funnel 140

Top of Funnel Lead Scoring Lead Ranking Generation 140

Customer Experience Matrix

DECEMBER 13, 2020

Retailers like Walmart, Kroger, Target, and CVS have all started their own ad networks , drawing on their own customer data. Traditional publishers like Meredith have collected their formerly-scattered customer data to enable cross-channel, individual-level targeting. artificial intelligence will become (even more) ubiquitous.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Vidyard

OCTOBER 28, 2022

You’ve done your research, bravely picked up the phone to make the first sales call of the day, and on the other end of the line, you’re met with crushing sales objections that stop you dead in your tracks. Video Benchmarks for Creation and Publishing 1.1 Video Creation Trends by Industry 1.2.1 Video Analytics Trends 4.0.2

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

Zoominfo

MAY 22, 2020

However, if the magazine came from a well-known publisher that would give customers a 20% subscription discount if the bill was pulled automatically from their bank accounts each month, some people would agree to that exchange. What about a company selling magazine subscriptions?

Privacy 195

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 195

Zoominfo

FEBRUARY 13, 2019

It’s no longer good enough to send your entire customer database the same offers. List segmentation is exactly what it sounds like – the process of breaking up an email list into several smaller, more targeted lists. The point of list segmentation is to offer your customers and prospects a more personalized marketing experience.

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

Zoominfo

FEBRUARY 18, 2018

Each month we publish a list of our five favorite articles that we’ve contributed for outside publications. The marketing landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Direct Dials: The Secret to B2B Sales Success. 4 Sales Productivity Myths.

B2B Marketing 124

B2B Marketing B2B Zoominfo B2B Sales 124

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. 5. Jon Loomer.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Thus far, we’ve covered the most-read articles for sales professionals and recruiters. 78 Customer Engagement Statistics. Read: 78 Customer Engagement Statistics. Keep reading.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Zoominfo

OCTOBER 16, 2018

These users—referred to as Redditors—use the platform to share, interact with, and consume the latest news and trending topics. Not only will you quickly identify where your customers are on Reddit, but you’ll also gauge how people generally feel about your products. Are the posts relevant to your typical customer?

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Zoominfo

JANUARY 31, 2018

It’s no longer good enough to send your entire customer database the same offers. List segmentation is exactly what it sounds like – the process of breaking up an email list into several smaller, more targeted lists. The point of list segmentation is to offer your customers and prospects a more personalized marketing experience.

Segmentation 124

Segmentation Email Marketing Marketing Automation Services Enterprise Management 124

Top Rank Marketing

AUGUST 30, 2023

” Brooke Osmundson Hal Werner has taken a new position as Senior Manager, Digital Optimization, at BMC Software. Mary Hart has been promoted to Senior Content Marketing Manager at Locus Robotics. Mary Hart Ben Cook has taken a new position as Senior Manager, Audience Management, at Yahoo. Never stop learning.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Zoominfo

FEBRUARY 13, 2019

It’s no longer good enough to send your entire customer database the same offers. List segmentation is exactly what it sounds like – the process of breaking up an email list into several smaller, more targeted lists. The point of list segmentation is to offer your customers and prospects a more personalized marketing experience.

Segmentation 130

Segmentation Marketing Automation Services Enterprise Management Work Management 130

Zoominfo

OCTOBER 16, 2018

These users—referred to as Redditors—use the platform to share, interact with, and consume the latest news and trending topics. Not only will you quickly identify where your customers are on Reddit, but you’ll also gauge how people generally feel about your products. Are the posts relevant to your typical customer?

Research 100

Research Peer-to-peer Marketing Automation Services User-Generated Content 100

Zoominfo

JULY 30, 2020

At ZoomInfo, that gap is what drives us. Most companies don’t die because of lack of ideas, or innovation, or size of market – they die because they just didn’t build a predictable, repeatable, and efficient motion around finding and keeping their next customer. That’s what ZoomInfo provides. We got them!

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Zoominfo Lead Scoring 130

Biznology

DECEMBER 31, 2014

Finding new customers is a lot easier these days, what with innovative, digitally based ways to capture and collect data. One big new development is the trend away from static name/address lists, to dynamic sourcing of prospect names complete with valuable indicators of buying readiness culled from their actual behavior online.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Valasys

APRIL 3, 2023

Sales and marketing teams are always trying to accomplish more with less. It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers. What exactly intent data?

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. According to the Content Marketing Institute, “Although most people think content marketing is brand new, telling stories to attract and retain customers is, perhaps, the oldest of marketing disciplines.”

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Zoominfo

MAY 18, 2023

That’s because smart recruiters have learned to apply marketing principles to their talent acquisition process, helping them fill and nurture robust talent pipelines they can hire from at a moment’s notice. It’s rare for top talent to search for job openings and submit cold applications. Instead, new opportunities usually come to them.

Paid Content 130

Paid Content Resource Management Marketing Strategy Marketing & Strategy 130

Zoominfo

JULY 14, 2023

A carefully crafted strategy not only helps businesses navigate the complex B2B landscape but also empowers them to connect with prospects, drive revenue growth, and foster long-term customer relationships. To define your target audience, you need to conduct market research to better understand the needs of your potential customers.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Zoominfo

MAY 21, 2021

But they’re not asking your sales team for help. What if you could get ahead of this process? That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. Try it Now What is Intent Data?

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Zoominfo

AUGUST 2, 2018

If you’re new to the ZoomInfo blog—welcome! Today’s B2B blog post round-up features content about sales productivity, influencer marketing, buyer personas, and much more. 5 Common Myths About Sales Productivity. Yet, despite all this effort, productivity is often a problem for many sales departments.

B2B 100

B2B Buyer Personas Zoominfo B2B Sales 100

Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. Detailed information is vital for spotting potential customers.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business.

Enterprise Management 65

Enterprise Management Sales Management Top of Funnel Tools 65

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business.

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Zoominfo

SEPTEMBER 23, 2018

Creating a podcast may seem complicated at first—but for modern marketers, it’s a relatively simple, cost-effective process. Unlike written or video content, your customers can listen while they drive, work, and perform other tasks. Determine how often you will publish and when you’ll release new episodes. Let’s get started.

B2B 176

B2B RSS Microsite Skype 176

Zoominfo

JULY 30, 2018

Before hitting publish, ask a co-worker, friend, or editor to read the content. Prioritize evergreen content: While trends and news can create some major buzz initially, evergreen content continues to provide value far beyond the publish date. Remember, keyword research is an ongoing process.

SEO 180

SEO Long Tail Marketing Lead Scoring Lead Ranking 180

Zoominfo

AUGUST 21, 2018

Furthermore, infographics can generate more attention for longer pieces of content and in turn generate more sales-ready leads. Once your infographic is published, you can break it down further, into smaller, more digestible images. Once your infographic is published, you can break it down further, into smaller, more digestible images.

B2B Marketing 169

B2B Marketing B2B Paid Search Agency Content 169

Vidyard

FEBRUARY 2, 2021

Many sales organizations hire sales reps who are great in-person and yet most of them spend as much as 36% of their time hunched over email or on the phone. They make ghosting a little more acceptable, no-shows tantalizingly easy, and the whole process of selling harder. Video Benchmarks for Creation and Publishing 1.1

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

The ABM Agency

APRIL 30, 2023

Finally, through a case study focusing on combining ABM and inbound tactics within the B2B SaaS industry, you’ll gain valuable insights into leveraging content creation and social media platforms like LinkedIn for targeted outreach. This may include case studies, whitepapers, or even customized product demonstrations.

Account Based Marketing 52

Account Based Marketing Inbound Marketing Paid Content Enterprise Management 52

B2B Marketing Zone Posts

AUGUST 3, 2010

A Simple B2B Marketing Framework - Everything Technology Marketing , July 10, 2010 We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. m all about helping customers. Maybe have never even had a sales job or a college-level marketing class. Every Cash flow.

Ning 40

Ning Paid Content Facebook Sales Management 40

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. Deputy is a web-based workforce manager solution.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. Customer relationship management (CRM) platforms aren’t strictly sales tools. Marketers can leverage CRM tools for a number of tasks, including audience segmentation, project management, campaign management, and more targeted marketing.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Vidyard

SEPTEMBER 14, 2021

From customer service to new client contracts, everything is going digital—even selling. From banking and wealth management firms to independent insurance brokerages, virtual selling for financial services is next for any team looking to connect with new clients or grow existing ones. Onboarding Your Remote Sales Team 1.1

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65