markempa

AUGUST 18, 2006

Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

BtoB 120

BtoB Lead Generation B2B Sales Generation 120

markempa

JULY 16, 2007

to Generate and Follow Leads » Inquiry management and search marketing strategy BtoB Magazines Carol Krol interviewed Kevin Lee, executive chairman of Did-it Search Marketing on "Effective Search Strategies." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

markempa

JUNE 28, 2007

Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. To turn these leads into customers, marketing and sales teams must have dedicated and collaborative lead management practices. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

FEBRUARY 23, 2006

« Teleseminar on Selling to BIG Companies with Jill Konrath | Main | Marketing That Reaches Decision Makers In Big Companies » Macs Tasty Recipe for Lead Generation Success I liked the article, " A Tasty Recipe for Lead Generation ," by Mac McIntosh in Microsoft Certified Professional Magazine Online.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

JULY 10, 2006

« BeTuitive Publishing Book Review | Main | How Podcasts Impact B2B Purchase Decisions » Sales Leads Are Too Valuable For Sales People Alone David Meerman Scotts blog post, " Sales Leads Are too Valuable for Sales People ," is worth a read.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

APRIL 3, 2006

« Customer Referrals and Your Sales and Marketing Department | Main | Best Practices in Demand Generation » Reaching Decision Makers Reaching decision makers today seems harder than ever. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JUNE 14, 2005

June 14, 2005 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Word-of-mouth marketing gets BtoB people buzzing : Comments Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM).

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

markempa

JANUARY 23, 2005

Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation BtoB B2B Marketing B2B Thought Leadership 120

markempa

APRIL 6, 2006

A new article in BtoB Magazine by Karen J. A new article in BtoB Magazine by Karen J. Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

JANUARY 18, 2005

was recently interviewed by Selling Power Magazine on the topic of prospecting (sales person generated leads). They focus their energies where they not only have a good odds to win but more importantly, will become ideal customers - bigger sales, longer-term value and more profitable. What does this mean?

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Lead Scoring 120

markempa

MARCH 30, 2007

The goal is not to try to buy the biggest list possible, but instead build the most relevant list possible based your ideal customer profile. Related Article: BtoB Magazine: Unisys gets boost from good data I recommend you start by collecting all of your existing in-house marketing lists into one place. So where should you start?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

JULY 11, 2005

Thanks to Kate Maddox and BtoB Magazine for pointing me to the upcoming 2005 Marketing Accountability Forum. " If the sales team is measured by their ability to bring in or grow customer relationships, then marketing should be measured on their ability to help the sales team get into the right opportunities (a.k.a.

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

markempa

MAY 23, 2005

A new study that was covered in BtoB Magazine showed that CMOs who are effective at measuring their marketing performance are more empowered. A new study that was covered in BtoB Magazine showed that CMOs who are effective at measuring their marketing performance are more empowered. Seems like common sense - doesnt it?

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

markempa

FEBRUARY 7, 2006

Entrepreneur magazine (February 06) says is a must read for sales managers. Entrepreneur magazine (February 06) says is a must read for sales managers. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Im going to be interviewing Jill on, what else, Selling to Big Companies.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

Martech Advisor

JANUARY 16, 2020

Often considered as a traditional form of marketing, outbound marketing is defined as a set of tactics initiated by a brand to connect with the maximum potential customers to drive brand awareness and generate leads at scale. Cold calling or telemarketing is known to be the most notorious form of communication. Traditional Advertising.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

Webbiquity

NOVEMBER 10, 2010

Traditionally, big brands used TV and print advertising, while their smaller counterparts employed direct mail and telemarketing, to reach consumers directly through interruption marketing. For example, poor customer service? Thinking like a publisher and socializer rather than an advertiser enables you to earn that attention.

Social Media 100

Social Media Media Telemarketing Banner Ads 100

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Takeaway : Traditional marketing channels like TV adverts, direct mail and telemarketing all requires a lot of money to get started. Takeaway : The modern B2B customer is a digital one--and content plays a large part in the buyer’s journey.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

markempa

MARCH 2, 2007

If marketing wants to view sales as their customer, they need to be much more involved from the customers perspective to understand their buying process and go beyond the lead. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 This is an opportunity for marketing leaders to shine.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Anteriad

APRIL 25, 2023

Advocate marketing The combination of customer service and marketing to have customers satisfied. A satisfied customer is rewarded for the advocacy they perform for the company. Branding also applies to how the company communicates online with customers, personality, and culture.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Advocate marketing The combination of customer service and marketing to have customers satisfied. A satisfied customer is rewarded for the advocacy they perform for the company. Branding also applies to how the company communicates online with customers, personality, and culture.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Webbiquity

AUGUST 18, 2012

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. BtoB Magazine ). direct mail, telemarketing) close at a 2% rate. Most professional consultants charge $500-$1,000 to set up a Twitter account (optimized bio, custom background etc.) BtoB Magazine ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

The ROI Guy

NOVEMBER 8, 2006

Wednesday, November 08, 2006 Is Return on Customer (ROC) a good business value metric? Return on Customer (ROC) is a Pepper’s and Rogers twist on normal return on investment (ROI) analysis to help companies quantify the returns from various marketing and CRM initiatives. Without customers, you dont have a business.&#

ROI 40

ROI Budget Programs Marketing Budget Work Management 40