TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. As the industry moves toward a cookieless future, intent data adoption is growing—and it’s not a fad. What is intent data?

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How should the different data types be applied to content strategy?

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Valasys

APRIL 3, 2023

It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ?

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Content4Demand

AUGUST 27, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. John is an incredibly valuable voice in the intent space.

Intent Data 59

Intent Data Intent Customer Surveys Content 59

SalesIntel

MARCH 26, 2022

A good understanding of the customer needs armed with data intelligence will not only give a competitive edge, but it will also help you build a strong and consistent pipeline for the sales team to take over. And one of the most important types of data for driving sales and marketing insights is Intent Data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

SalesIntel

AUGUST 6, 2021

A good understanding of the customer needs armed with data intelligence will not only give a competitive edge, but it will also help you build a strong and consistent pipeline for the sales team to take over. And one of the most important types of data for driving sales and marketing insights is Intent Data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

NetLine

APRIL 19, 2022

This past summer, LinkedIn’s B2B Institute published a study in unison with the University of South Australia’s Ehrenberg-Bass Institute for Marketing Science. Thanks to our Buyer-Level Intent Data , we can definitively say that more than five percent of B2B buyers are in-market at any given time.

Intent Data 72

Intent Data Buyer Intent Rules Intent 72

LiveRamp

JUNE 27, 2019

Knowing when a prospective customer is in-market for a B2B solution can be a challenge for B2B marketers. Enter B2B intent data to help. B2B intent data indicates when a company is in-market (or likely in the market) to purchase specific products and services. Intent Data Collection Methodology.

Intent Data 45

Intent Data Intent Intent Signal Allocation 45

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends. gap in customer retention rates of firms using advanced analytics and firms not using advanced analytics (7.8% Demystifying Buyer Intent with Advanced Analytics. improvement vs. 2.9% worsening). worsening).

Intent Data 40

Intent Data Differentiation Analysis Intent 40

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends. gap in customer retention rates of firms using advanced analytics and firms not using advanced analytics (7.8% Demystifying Buyer Intent with Advanced Analytics. improvement vs. 2.9% worsening). worsening).

Intent Data 40

Intent Data Differentiation Analysis Intent 40

Engagio

JULY 31, 2017

To execute a successful ABM program, marketers need on-demand access to data that helps them: Define and identify high potential customers and accounts. Focus outbound efforts on highly targeted prospective customers. Meanwhile, sellers need data that helps them increase sales velocity and opportunities.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

KoMarketing Associates

AUGUST 31, 2021

As B2B marketers look ahead to the remainder of the year, they are becoming increasingly aware of the need to utilize the data and analytics at their fingertips. In terms of data-driven tactics, about 50% of B2B marketers have centralized customer data, while almost 20% intend to have this in place in the coming months.

B2B Marketing 244

B2B Marketing B2B Statistics Intent Data 244

Zoominfo

OCTOBER 15, 2020

The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. Source : Eric Wittlake, Heads Up: Account and Contact Data Might Be More Important Than You Think , TOPO, a Gartner Company. The Leader in Buyer Intent.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Outreach

APRIL 20, 2020

In fact, our upcoming partnership with Bombora, the leading intent data provider, is a great way for sales teams to get a pulse on their buyer’s level of interest, as well as purchasing timelines. But Bombora isn’t only the leader in providing intent data, they’re also a thought leader. Sign up for the waiting list here.

Intent 102

Intent B2B Sales Activities Bombora 102

Top Rank Marketing

NOVEMBER 10, 2023

percent during October, according to newly-published U.S. Bureau Of Labor Statistics data of interest to B2B marketers. Rival IQ Google Ads Editor version 2.5 Rival IQ Google Ads Editor version 2.5 The Drum Ad, PR Jobs Increased 2.3%

Advertising Benchmark 104

Advertising Benchmark Marketing Report B2B Marketing Linkedin 104

Customer Experience Matrix

DECEMBER 13, 2020

. - walled gardens (Facebook, Google, Amazon) face increasing competition from walled flower pots – that is, businesses with less data but a similar approach. Retailers like Walmart, Kroger, Target, and CVS have all started their own ad networks , drawing on their own customer data. trust is under fire.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Strategic-IC

OCTOBER 23, 2018

Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. You can learn more about how considering buying intent can transform marketing and sales strategies here. Enhancing Inbound and ABM Campaigns With Behavioural Intent Data. Adopt a Tiered Approach.

Intent 72

Intent Buy Account Based Marketing ABM 72

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends, demystifying buyer intent. gap in customer retention rates of firms using advanced analytics and firms not using advanced analytics (7.8% Demystifying Buyer Intent with Advanced Analytics. worsening).

Buyer Intent 40

Buyer Intent Differentiation Analysis Intent 40

Binary Demand

MARCH 1, 2024

[ps2id id=’overview’ target=”/]Technological progress has always been a game-changer for businesses, opening new avenues to connect with customers. While some industry giants may balk at fully automated marketing through smart AI technology, the impact of AI-powered automation in customer service sectors is clear.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

6sense

NOVEMBER 11, 2021

From major data breaches to the all-too-common lost, stolen, or otherwise misuse of personal data, consumers have demanded protection of their personal data. Alongside this trend is a cloud of confusion and fear surrounding the privacy and security of the data being collected and used.

Privacy 62

Privacy Viral Marketing Work Management Privacy Policies 62

DiscoverOrg

AUGUST 7, 2018

Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach. Identifying and acting on Intent data from B2B buyers represents a huge opportunity for forward-thinking companies. What is Intent data?

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

DemandBase

JULY 16, 2020

Adopting a one-to-few approach allows sales teams to effectively personalize at scale by creating and executing lightly-customized (personalized) outreach strategies. Pillars of a successful one-to-few strategy include the use of intent data, 10-K SEC filings and company news, and video. Intent Data.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Televerde

FEBRUARY 23, 2021

You can’t read anything about B2B marketing trends or strategies these days without seeing something about account-based marketing. You can thank today’s widespread access to data-driven insights and AI for the surge in ABM popularity. A well-built CRM also helps you communicate with contacts—be it team members, customers, or accounts.

Account Based Marketing 75

Account Based Marketing Marketing Budget Budget Programs Marketing & Strategy 75

Zoominfo

SEPTEMBER 24, 2021

The last time sales teams were offered real change in their tech offerings was back in the early 2000s, when cloud-based customer relationship management (CRM) systems came into vogue. Combined with high-quality data, automation can also raise insights that humans would not be able to match at scale. percent vs. 16.6

Demand 130

Demand Automation Work Management Marketing Management 130

Binary Demand

MAY 4, 2023

However, the actual task begins when you have to turn those leads into paying customers. The majority of B2B lead generation trends have been emphasizing generating multiple leads. It is widely believed that the more leads you generate, the more likely you are to convert them into customers. How to improve lead quality?”

Lead Ranking 52

Lead Ranking Sales Qualified Leads Lead Scoring Paid Content 52

Hubspot

DECEMBER 23, 2022

Unlike manual prospecting, sales prospecting software allows you to quickly identify potential customers. Prospect and data quality will improve. Even in instances where salespeople can identify interested customers, 19% of salespeople struggle with getting in direct contact with decision-makers. Custom views.

Enterprise Management 74

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 74

6sense

DECEMBER 10, 2021

the publisher?side,?representing Read More: SalesTechStar Interview with Tina Dobie, Chief Customer Officer, Calendly. Develop a contract where the business intent is clearly articulated and understood by both parties. As B2B data trends evolve, what are some thoughts you’d like to share on the future of data-driven marketing?

Bombora 62

Bombora Marketing Analytics Tools Advertising Agencies Eye-Tracking 62

Valasys

FEBRUARY 4, 2020

In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. But the vital question is what data points are vital? How to use data to improve B2B Personalization in 2020?

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Engagio

MAY 19, 2021

How can brands harness the revolution of data, personalization, and experiential marketing to elevate their strategies and deliver for their customers in profound new ways? She’s at the forefront of innovating how companies engage and interact with their customers. Masha Finkelstein: Identifying New Paths to Customer Insight.

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

Content4Demand

SEPTEMBER 19, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. The Best Intent Seven Ways Intent Data Maximizes Marketing Budgets and Enhances Sales Performance. Intent data can fuel the entire B2B marketing ecosystem, according to MarketingProfs.

Top of Funnel 40

Top of Funnel Marketing Budget Intent Data Content 40

Strategic-IC

JUNE 25, 2019

Inform Your Content Topics with Buyer Intent Data. Rather than blindly promoting content to an audience who may or may not be engaged, intent data can ensure that campaigns resonate by considering your audience in the context of their current activity. Manage and Publish with a Content Management System.

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

6sense

DECEMBER 9, 2021

Yesterday, 6sense kicked off our Breakthrough conference — a fun, knowledge-packed annual event for 6sense customers — in Austin. Breakthrough’s two-day mission is as ambitious as it is straightforward: We wanna blow the minds of as many customers as we can with tons of exclusive data, use cases, and best practices.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Engagio

AUGUST 9, 2021

And that’s where leveraging intent data comes in. With intent data, you can see who is showing interest in your company or your competitors before they respond to your marketing efforts through form fills for content downloads or event RSVPs. What is intent data? There are two types of intent.

Intent Data 127

Intent Data Ideal Customer Profiles Intent Work Management 127

Valasys

MARCH 5, 2020

As Ann Handley, the head of content marketing at MarketingProfs says, “Make your customers the hero of your stories,” this very much implies the current set-up of content strategy in 2020. For it to evolve it needs to be conversant to the highest degrees of relevance with the prospects as well as the existing customers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

DiscoverOrg

AUGUST 7, 2018

Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach. Identifying and acting on Intent data from B2B buyers represents a huge opportunity for forward-thinking companies. What is Intent data?

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

Terminus

NOVEMBER 9, 2020

And, right on cue, it has finally arrived: Terminus Nation is extremely excited to announce that we’ve acquired GrowFlare, a innovative psychographic account profiling solution that puts an entirely new type of real-time data at marketers’ fingertips. For Terminus customers, this is also going to bring sales and marketing closer together.

Psychographics 58

Psychographics B2B Marketing Bombora B2B 58