PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Binary Demand

JUNE 29, 2023

[ps2id id=’overview’ target=”/]Understanding the intentions and interests of potential buyers is crucial for driving successful campaigns and maximizing return on investment (ROI). This is where B2B intent data comes into play. The data can be used to analyze and retain customers.

Intent Data 52

Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

[ps2id id=’overview’ target=”/]Understanding the intentions and interests of potential buyers is crucial for driving successful campaigns and maximizing return on investment (ROI). This is where B2B intent data comes into play. The data can be used to analyze and retain customers.

Intent Data 52

Intent Data Intent ROI B2B 52

NetLine

JUNE 12, 2023

We’ve covered the topic of buyer-level intent data in many posts on the NetLine blog, including an overview of ‘What Exactly Is B2B Intent Data?’ and ‘Why Intent Data Matters’. What Insights Can B2B Intent Data Provide? Data that can identify real intent, however, is powerful for a whole number of reasons.

Intent Data 59

Intent Data Intent Marketing Budget Ideal Customer Profiles 59

Sword and the Script | B2B

APRIL 18, 2023

B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked. As a side note, it’s worth noting NetLine is owned by the UK-based publisher Informa , which also owns the Content Marketing Institute. NetLine captured behavioral data from some 5.4

Intent 97

Intent Buy Webinar Metrics Top of Funnel 97

chiefmartech

DECEMBER 5, 2023

Or more accurately, if it was intentional or accidental parody. It was a jumbled jubilee of buzzword bingo – personalization, data, brand, experience, customer-centricity — that wound up saying absolutely nothing at all. However, we did include interviews with each of them to elicit their perspective on these trends.

Trends 99

Trends Aggregators Long Tail Marketing Startups 99

ClearVoice

NOVEMBER 28, 2022

When it comes to content marketing, publishing content is half the battle. Understanding the latest blog trends, content marketing trends, and more is critical to success. Each year content blog trends will either remain the same or shift to new avenues. Trends from 2022 that are here to stay. Mobile messaging.

Trends 93

Trends Marketing & Strategy Marketing Strategy Planning 93

Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Here are his predictions and words of wisdom about the integration of content and intent data.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Valasys

APRIL 3, 2023

It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

KoMarketing Associates

AUGUST 31, 2021

MeritB2B recently published its “Q2 2021 Marketing Trends Report,” and statistics showed the majority of B2B marketers (50%) believe campaign attribution is the most important measurement to invest in, highlighting the value of tying data back to its source. Finding Value in Social Media Marketing Data.

B2B Marketing 244

B2B Marketing B2B Statistics Intent Data 244

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Content that hits across the customer life cycle creates more influence over buyer decisions.

Top of Funnel 261

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 261

Outreach

APRIL 20, 2020

In fact, our upcoming partnership with Bombora, the leading intent data provider, is a great way for sales teams to get a pulse on their buyer’s level of interest, as well as purchasing timelines. But Bombora isn’t only the leader in providing intent data, they’re also a thought leader. Sign up for the waiting list here. Stay Tuned.

Intent 102

Intent B2B Sales Activities Bombora 102

Only B2B

DECEMBER 29, 2022

Season for trends & predictions has arrived! DemandGen claims that before ever connecting with a business, 44% of potential customers watch three to five pieces of information. ” Then, carry out keyword research and better comprehend search intent using an SEO tool like Ahrefs. Once again, it’s that time of year.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ? What is intent data?

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Martech Advisor

DECEMBER 17, 2019

From why direct-to-consumer (D2C) companies are moving away from social media marketing channels to how voice search will influence customer experiences and buying decisions, to the critical role of AI, find out which trends will shape the future of marketing. Intent Based Marketing Will Amplify Customer Experience.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

Webbiquity

JANUARY 23, 2024

Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. What do you need for better customer retention?

Customer Satisfaction 150

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 150

The Marketing Blender

DECEMBER 28, 2020

5 Marketing Trends to Dominate Your Competition in 2021. To give you a significant head-start, we decided to put together this article highlighting 5 of the biggest marketing trends that businesses – big and small – will use to make a substantial mark even in the most competitive industries in 2021. Our Services.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Sprout Social

MAY 15, 2024

Creating a content calendar that outlines the mix of formats, themes and publishing schedule. Key social media tasks for successful collaboration include: Building relationships with key stakeholders in marketing, sales, product and customer service. Defining clear objectives and KPIs aligned with your overall business goals.

Social Media 89

Social Media Marketing Attribution Automation Personalization 89

Contently

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. Leveraging BERT, Google was able to use NLP to determine the true user intent behind specific search queries. Display expertise.

Lead Ranking 201

Lead Ranking Marketing AI Process SEO 201

Litmus

MARCH 10, 2022

This article was originally published in Total Retail on February 24, 2022. And with new privacy measures in place, marketers are forced to tap into zero- and first-party data , and extract qualitative insights from channels where customers can be kept honest — like email. Privacy trends impacting email performance and analytics.

Email Marketing 81

Email Marketing Trends Privacy Protection Multi-Channel 81

SalesIntel

MARCH 26, 2022

A good understanding of the customer needs armed with data intelligence will not only give a competitive edge, but it will also help you build a strong and consistent pipeline for the sales team to take over. And one of the most important types of data for driving sales and marketing insights is Intent Data. What is Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

Content4Demand

AUGUST 27, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. John is an incredibly valuable voice in the intent space.

Intent Data 59

Intent Data Intent Customer Surveys Content 59

The Lead Agency

AUGUST 20, 2020

Source: [link] Looking to 2021, we need to consider all of the above trends and the ever-evolving nature of the B2B marketing and digital marketing landscapes. However, while in previous years these trends may have been more predictable, there’s no ignoring the impact of COVID-19. Most of these changes appear to start with digital.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

SalesIntel

AUGUST 6, 2021

A good understanding of the customer needs armed with data intelligence will not only give a competitive edge, but it will also help you build a strong and consistent pipeline for the sales team to take over. And one of the most important types of data for driving sales and marketing insights is Intent Data. What is Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

Marketing Insider Group

APRIL 17, 2023

Whether your content is poorly aligned with search intent or lacking the right amount of backlinks, you have to optimize your content to rank on SERPs if you want to generate organic search traffic. Outsourcing your content creation will not only help you save time, but also publish consistently and gain expert advice. Why, you ask?

Paid Search Agency 333

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 333

Brightedge

MARCH 8, 2021

Following market trends on a regular basis will help your business to understand customer search behaviors and customer search intent in order to maintain or pivot strategies for maximum sales opportunities. Market Insights offers dashboards that are updated monthly as new search volume is published.

Trends 71

Trends Paid Search Agency Advertising Agencies Keywords 71

Martech

MAY 16, 2024

Button’s Conversion Tuning technology optimizes the monetization of existing affiliate traffic from Amazon through AI, intentional and explicit routing, and deep-linking techniques. Button’s Publisher Link Optimization solution helps increase buyer conversions by optimizing end-user experience and click-to-purchases.

Marketing AI 90

Marketing AI Multivariate analysis Marketing Analytics Tools Marketing Proposals 90

Marketing Insider Group

JANUARY 25, 2021

The state of SEO is evolving, and agencies must be aware of these changes and how to leverage emerging trends. And while we’re on the subject of data, what are some emerging trends in SEO? Emerging SEO Trends. While you don’t need to be an expert in SEO trends, your agency should be. Searcher Intent Is Crucial.

Paid Search Agency 344

Paid Search Agency Advertising Agencies Ad Agencies SEO 344

Top Rank Marketing

NOVEMBER 10, 2023

percent during October, according to newly-published U.S. Rival IQ Google Ads Editor version 2.5 Rival IQ Google Ads Editor version 2.5 The Drum Ad, PR Jobs Increased 2.3% In October When it comes to marketing job growth, jobs in the advertising and public relations sectors grew by some 2.3

Advertising Benchmark 132

Advertising Benchmark Marketing Report B2B Marketing Linkedin 132

Top Rank Marketing

JANUARY 24, 2024

Keyword stuffing ” is a thing of the past – the only way to rank for competitive terms is through quality content that delivers on search intent. These are the questions your future customers are asking; the problems they’re trying to solve. Marketers can also use data to optimize, redirect or consolidate existing pages.

Marketing AI 132

Marketing AI SEO Ad Building Marketing & Strategy 132

Content Standard

APRIL 16, 2024

Marketers are working to adapt and modernize their search strategies with an emphasis on intent, contextual signals, and content diversification. Marketers producing AI-generated content at scale risk publishing low-quality content that damages their brand reputation and search authority scores. The result is wasted time and effort.

Marketing AI 99

Marketing AI SEO Lead Scoring Lead Ranking 99

NetLine

APRIL 19, 2022

This past summer, LinkedIn’s B2B Institute published a study in unison with the University of South Australia’s Ehrenberg-Bass Institute for Marketing Science. Thanks to our Buyer-Level Intent Data , we can definitively say that more than five percent of B2B buyers are in-market at any given time. More on this in the next section.).

Intent Data 72

Intent Data Buyer Intent Rules Intent 72

Strategic-IC

OCTOBER 23, 2018

Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. You can learn more about how considering buying intent can transform marketing and sales strategies here. Enhancing Inbound and ABM Campaigns With Behavioural Intent Data. Adopt a Tiered Approach.

Intent 72

Intent Buy Account Based Marketing ABM 72

Top Rank Marketing

DECEMBER 22, 2023

Customer promises are about the customer. Harvard Business Review “Brand promises are about the brand.

Marketing AI 101

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 101

Contently

APRIL 19, 2017

Here are six social media trends that marketers should know about. CEO Mark Zuckerberg has repeatedly made clear his intention to transform Facebook to a video-first platform—one executive went so far as to say that the app will be “ all video ” by 2021. Facebook’s mobile transformation is almost complete.

Social Media 167

Social Media Trends Emarketing Media 167

Convert

JULY 28, 2021

With help of multiple tests and updates (with BERT among those updates), Google has learned to understand the meaning and intent behind each search query. The future of SEO is to optimize for intent instead of an individual keyword. The future lies in treating those search queries as customers’ journeys instead of word strings.

SEO 145

SEO SERP Trends Keywords 145