Zoominfo

MARCH 4, 2024

Without the right data, tech stack, or process in place, B2B marketers run the risk of wasting their time and money on subpar results. One of the biggest mistakes that B2B marketers make is relying on traditional demand-side platforms (DSPs) to launch their advertising campaigns. Let’s face it: programmatic advertising is hard.

Advertising Agencies 130

Advertising Agencies Allocation Advertisements Advertising 130

Marketing Insider Group

JULY 6, 2020

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Make sure to share with your customers and clients too.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Zoominfo

OCTOBER 16, 2018

Reddit —the self-proclaimed front page of the internet—is a social networking site with more than 330 million monthly active users. Reddit is more than just a social networking site. The platform offers a unique and untapped goldmine of market research. Keep reading! Reddit 101: A Primer.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Excelsior Research

JANUARY 3, 2022

Market Research Guide. A step-by-step guide to completing your own market research. The business still barred the market turmoil caused by the COVID-19. Also, companies have realized the importance of market research for the business. Why Market Research? Then, look no further.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. Five little-used digital marketing techniques for your business. Publish original studies. An estimated 34% of people return gifts.

Small Business Marketing 299

Small Business Marketing Tactics Business Peer-to-peer 299

Marketing Insider Group

OCTOBER 18, 2023

Would you like to attract the kind of passionate fanbase that the cable news networks have? Then, you should work with your marketing team on adding more journalistic content to your mix. Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative.

Top of Funnel 264

Top of Funnel Tips Content High Quality Lead 264

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch , and ultimately, close deals. Top Research Tools for B2B Sales Reps 1.

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

Hubspot

JUNE 6, 2022

If you pick up the phone without gathering any background information, at best, you stand to annoy the person — and at worst, you could be hung up on mid-sentence. The 18 Best Places to Research Buyers Before Sales Conversations. Experience at their former jobs : Customize your messaging based on their career history.

Research 90

Research Marketing Automation Services Tips Best Practices 90

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. Turn your mistakes into mastery and learn how to build an effective content marketing strategy that guarantees smooth sailing. Top 7 Content Marketing Mistakes.

Marketing Budget Creation 289

Marketing Budget Creation Content Marketing Lead Ranking Lead Scoring 289

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 97

Paid Content Research Product Youtube 97

Golden Spiral

APRIL 18, 2019

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Below are resources we recommend for your health IT product research.

Work Management 102

Work Management Marketing Management Research Organization 102

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 167

Social Networks Business Work Management Social Media 167

Sprout Social

MAY 15, 2024

Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. Creating a content calendar that outlines the mix of formats, themes and publishing schedule. With so much to do, it’s easy for social teams to feel overwhelmed.

Social Media 111

Social Media Marketing Attribution Automation Personalization 111

Zoominfo

OCTOBER 16, 2018

Reddit —the self-proclaimed front page of the internet—is a social networking site with more than 330 million monthly active users. Reddit is more than just a social networking site. The platform offers a unique and untapped goldmine of market research. Keep reading! Find your audience.

Research 100

Research Peer-to-peer Marketing Automation Services User-Generated Content 100

Thinkers360

MAY 19, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! We provide consulting, training and research services to implement tailored solutions for our clients.

Marketing AI 145

Marketing AI Lead Ranking Lead Scoring Enterprise Management 145

Webbiquity

FEBRUARY 7, 2023

studio on Pexels However, few marketers can truly master the art of storytelling, because they fail to add data points to support the tale they are weaving. It’s about using data points to support and illustrate a message or narrative rather than simply presenting raw information and expecting your audience to draw specific conclusions.

Storytelling 333

Storytelling Top of Funnel Content Paid Search Agency 333

Marketing Insider Group

JANUARY 16, 2023

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. What Are 2023’s Biggest Marketing Challenges? Image Source: Precedence Research.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. The more up-to-date information you can see on your future customers, the better equipped you’ll be throughout the entire sales process, which is why we focus on real-time intent.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. Consumers make purchase decisions largely based on their online research, not necessarily on product packaging, benefits or customer service. What does that research look like? What is business casual?” “How

Trust Marketing 98

Trust Marketing Loyalty Ad Building Planning 98

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools. Social media technology has come a long way since its origin.

Social Media 94

Social Media Work Management Marketing Management Media 94

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Trade Press Services

APRIL 29, 2024

The extended networks of employees and other stakeholders are just as important in building sustainable organizations. Professional networks go beyond liking and sharing posts on social media. Here are five ways to foster a professional network that makes a positive impact: 1. Join relevant associations and networking groups.

B2B Thought Leadership 75

B2B Thought Leadership Thought Leadership Ad Building Peer-to-peer 75

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. In this article, we’re taking a deep dive into what this decline means for the world of content marketing. For example, major publishers like The New York Times and The Guardian have seen a staggering drop of over 60% in social media referrals​​.

Social Media 238

Social Media Social Marketing Media Content Marketing 238

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

Animalz blog

MAY 2, 2023

Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day. Publishing Frequency and Content Length Trend Upwards Publishing frequency is a powerful growth lever, but for most of SEO’s history, the mechanical process of writing has been the bottleneck.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Marketing Interactions

MAY 21, 2018

With that said, what I see most is that B2B marketers tend to stick to traditional vanity metrics rather than doing the work to rethink what we’re measuring—and why. According to the latest email marketing benchmarks by MailChimp, I’m being generous in the example above. Email metrics are a great example.

Webinar Metrics 74

Webinar Metrics Marketing Strategy Marketing & Strategy Dwell 74

PureB2B

AUGUST 28, 2018

The painful truth of the matter is that these situations arise merely because you didn’t do enough research about your lead. Why It’s Important to Research Your Sales Leads. As marketers and sales professionals, we have to adjust to behavioral shifts caused by a multitude of technological advancements and lifestyle transformations.

Research 95

Research Sales Qualified Leads Marketing Automation Services Work Management 95

Top Rank Marketing

DECEMBER 13, 2023

For B2B brands, it is no longer a question of whether or not influencer marketing works. In fact, a vast majority of respondents to our 2023 Influencer Marketing Report report that they have seen extensive benefits in the form of increased sales revenue and improved customer brand reputation.

Advertising Agencies 125

Advertising Agencies Paid Search Agency B2B Marketing Planning 125

SmartBug Media

APRIL 6, 2023

If you're a marketing professional, you've probably heard the term "buyer persona" more times than you can count. Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Trade Press Services

FEBRUARY 26, 2024

For many years, “creating enough content” was cited by marketers responding to the Content Marketing Institute’s annual State of Marketing survey as their top challenge. In 2024, however, the top challenge for marketers has changed. A whopping 90 percent of B2B marketers use social media to distribute content.

Trends 100

Trends B2B Thought Leadership B2B Thought Leadership 100

Top Rank Marketing

NOVEMBER 10, 2023

With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? But even if they don't understand, LinkedIn has the people who do. Rival IQ Google Ads Editor version 2.5

Advertising Benchmark 110

Advertising Benchmark Marketing Report B2B Marketing Linkedin 110

CoSchedule

JUNE 29, 2022

LinkedIn differs from other social networking sites as its most prominent use is for professional networking, industry-related conversations, and career-building. According to new proprietary research on the best times to post on social media conducted in mid-2022, the pandemic has changed the best times to post on LinkedIn.

Linkedin 52

Linkedin Analysis Research Best Practices 52

Scoop.it

JULY 20, 2023

These days, it’s not enough to just publish a ton of content aimed generally at your target audience. Your brand might already practice content curation , which is the art of researching, collecting, and publishing content from your brand and from elsewhere for maximum consumer benefit. What is Tailored Curation?

Curation 72

Curation Loyalty Ideal Customer Profiles Burn Rate 72

Content Standard

APRIL 16, 2024

With advertising costs continuing to rise, marketers are leaning again into SEO as a more sustainable and cost-effective solution to overshadow the competition, grow brand awareness, and feed the digital funnel. In fact, 90 percent of enterprise marketers reported SEO as a key focus in 2023 and beyond, according to BrightEdge.

Marketing AI 99

Marketing AI SEO Lead Scoring Lead Ranking 99

ClearVoice

MAY 14, 2024

The Researcher: The Backbone of Authenticity and Relevance What makes content credible and authoritative? Solid research. Similarly, content researchers bring factual accuracy, context, and depth to the table. Content researchers collect data, statistics, facts, and insights relevant to a specific topic.

Effectiveness 52

Effectiveness Content Paid Social Agency Work Management 52

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. If they had more time, they’d spend it responding to customers and planning strategic initiatives.

Social Media 101

Social Media Template Work Management Marketing Management 101