Hubspot

MAY 14, 2019

Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Stevens & Tate

MARCH 22, 2021

If you don’t keep your website competitive, you could end up losing potential leads and customers as a result. It’s why user-created content has gone viral so often on TikTok and it’s why you’ll have a better chance of going viral on TikTok as well. With that in mind, a website redesign may be in order.

Marketing Websites 52

Marketing Websites Marketing Automation Services Work Management Buyer Personas 52

SmartBug Media

FEBRUARY 1, 2019

It’s no wonder Vidyard reports that businesses in the high tech and professional services industries are publishing the most new videos on a monthly basis. It’s also been reported by HubSpot that 43 percent of people want to see more video content from marketers. Let the video do the hard work and keep your visitors engaged.

Video Marketing 87

Video Marketing Paid Search Agency Budget Programs Ideal Customer Profiles 87

Hubspot

JUNE 17, 2014

All brands long to go viral, but for most brands, going about creating viral content is a mystery. There is no secret recipe for the perfect viral video, and yet there are videos that receive millions of views every year. Unfortunately, virality is more of an art than a science. The Science of Virality.

Viral Marketing 28

Viral Marketing Video Marketing Word of Mouth Budget Programs 28

Hubspot

DECEMBER 2, 2011

If you've logged into YouTube in the past day, you may have noticed the video-based social network has undergone somewhat of a makeover. Your new and improved YouTube homepage now features a tab for 'Trending' and 'Popular' videos. Clicking these tabs will reveal the most popular video content from the YouTube community.

Youtube 28

Youtube Facebook Google Viral Marketing 28

Optinmonster

FEBRUARY 5, 2020

Top Tools Alert: Don’t use spreadsheets to track your lead and customer data. Here’s a list of the best Customer Relationship Management (CRM) software to keep things organized. Omnichannel marketing can boost customer retention by up to 90%. Publish software ranges from $15 – $100 per month.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

Hubspot

FEBRUARY 10, 2021

YouTube, launched in 2005, the second most visited website in the world. In fact, YouTube is the second most popular channel for businesses sharing video content. In fact, YouTube is the second most popular channel for businesses sharing video content. How To Get More Views on YouTube For Free. Image Source.

Youtube 101

Youtube User-Generated Content Multi-Channel Keywords 101

Valasys

JULY 24, 2019

In a State of Social Media 2019 Report (published by buffer.com), it was found that about 93.7% Views on branded video content increased by 258% for Facebook as of June 2017 (Source: tubular insights); moreover, native videos on Facebook have 10 times higher reach as compared to YouTube links (source: socialbakers.com).

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Vidyard

SEPTEMBER 6, 2018

(This post was originally published on Medium) People love video. But look closely…while marketers are out there trying to make their brand video “go Viral The #1 video goal of all marketers… (whoa, wait no it’s not!) aria-describedby="tt">viral ,” you know what videos people are actually watching?

Hubspot 76

Hubspot Advertising Agencies Enterprise Management Work Management 76

Hubspot

SEPTEMBER 23, 2020

As the HubSpot Blog's Audience Growth Manager, one of my duties involves developing highly shareable blog posts that pull in non-organic traffic from sources like email, social media, and other websites. Marketing Manager of Product Awareness -- and HubSpot's resident backlink expert -- to develop the blog's link-building playbook.

Link Building 101

Link Building Hubspot Thought Leadership Ad Building 101

Hubspot

AUGUST 27, 2015

I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. When I skipped the keyword research, convinced that my blog post was just THAT epic, THAT viral … I was wrong. But -- the BIG but -- it worked. Keywordtool.io

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Vidyard

SEPTEMBER 6, 2018

(This post was originally published on Medium) People love video. But look closely…while marketers are out there trying to make their brand video “go Viral The #1 video goal of all marketers… (whoa, wait no it’s not!) aria-describedby="tt">viral ,” you know what videos people are actually watching?

Hubspot 62

Hubspot Advertising Agencies Enterprise Management Work Management 62

Hubspot

SEPTEMBER 10, 2018

Yes, he’s “The Most Interesting Man in the World”— a fictional character that drinks Dos Equis beer and stars in the company’s viral commercials. The company targets its audience of sophisticated beer drinkers in an engaging, creative, and humorous way through TV, social media, and YouTube. Have you heard of him before?

Viral Marketing 101

Viral Marketing Campaigns Youtube Social Media 101

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com. Bottom line -- I wanted a win: win scenario.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

DECEMBER 14, 2010

Social media is the hottest way businesses are reaching out to potential customers. And there are so many options, from Facebook , to Twitter , to LinkedIn , to YouTube, and the list goes on and on. People want to be heard, and you can make potential customers happy by showing that you’re listening.

Social Media 28

Social Media Webinar Metrics Media Marketing & Strategy 28

Hubspot

JUNE 1, 2015

Most of us publish blog posts the same way. We then hit publish. In this post, we’re going to look at 10 essential techniques for making your content thrive beyond the initial publish-date promotion. You can start by analyzing topics that you have published in the past to see how well they have continued to attract traffic.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

DECEMBER 30, 2011

Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Collecta - Collecta is a real-time search engine that includes results from blogs, microblogs, news feeds, and photo sharing services as they are published.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 23, 2010

Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Collecta - Collecta is a real-time search engine that includes results from from blogs, microblogs, news feeds and photo sharing services as they are published.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Outbrain

JULY 24, 2019

You invest a considerable amount of time and resources in creating and publishing relevant, informative content that you know your audience will find useful. However, most of the content you’ve published gets minimal impressions and even less shares, and it’s certainly not paying off on your time investment. What Is Viral Content?

Viral Marketing 45

Viral Marketing Rules Work Management Case Studies 45

Scoop.it

MARCH 17, 2022

Almost 70% of SMBs that publish a blog get more leads than their non-blog counterparts. A content strategy is a long-term approach that enables you to set audience expectations and select the type of content you will create, promote, and publish. Analytics aside, you need to keep your ideal customer in mind. Measuring results.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Hubspot

JUNE 11, 2021

Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. With new video publishing options appearing on social platforms regularly, determining where your content will live is part of the content marketing battle.

Social Media 101

Social Media Video Marketing Media Youtube 101

Hubspot

MARCH 9, 2021

version, called "Hype House," started housing YouTubers and TikTok influencers in Los Angeles. In a research-driven post, HubSpot dug into similar generational differences in spending, content consumption, and level of brand trust. For example, here’s a Bytesquad demo of products from the skincare brand Starface : @bytesquadhq.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 101

Hubspot

JANUARY 17, 2014

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. million views on YouTube. 3) WestJet Christmas Miracle Video.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

Directive Agency

APRIL 15, 2022

The key to running a successful SaaS business is to understand the customer journey. Mapping the customer journey gives you insight into how a customer interacts with your brand at each stage, how they feel and what their challenges are. What is the SaaS Customer Journey? SaaS Customer Journey Example.

Paid Content 105

Paid Content Enterprise Management Work Management Marketing Management 105

Hubspot

MAY 9, 2019

Inbound Certification by HubSpot Academy. From attracting leads to engaging prospects and delighting customers, this course covers the fundamentals of what inbound marketing is all about. Marketing Fundamentals: Who Is Your Customer? Discover how to acquire the right customers and grow your business.

Paid Content 101

Paid Content Course Best Practices Paid Search Agency 101

BuzzSumo

FEBRUARY 21, 2017

What is the ideal frequency for publishing content? However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say. Yes, you really can drive more traffic by publishing less content.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

SmartBug Media

NOVEMBER 18, 2022

Inbound marketing is about drawing a prospective customer into your brand, business, or product through useful information that solves a pain point. HubSpot, a customer relationship management (CRM) platform used for inbound marketing , explains the buyer’s journey with a flywheel. What Is Inbound Marketing? Step 1: Attract.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

seo.co

NOVEMBER 8, 2021

Now published by Third Door Media, Search Engine Land features news and opinions on SEO, search engine marketing (SEM), social media, local marketing, and other pertinent industry topics. HubSpot Blog. It’s an extremely relevant and timey blog – putting an emphasis on cultural trends, viral topics, and newsworthy moments.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Unbounce

APRIL 23, 2019

And customers are quickly catching on to the fact that most of these “Ultimate Guides to Dog Grooming” aren’t really worth giving up their personal information for. Share a Customer Experience to Spark Brand Searches. Publish a Surprising Quiz. Some of these subscribers have since been nurtured to become new Zaius customers.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

Hubspot

NOVEMBER 6, 2018

Marketing is how a company plans to raise awareness of their brand and convince customers to make a purchase, while advertising is the process of creating the persuasive messages around these broad goals. Gather customer feedback or content. For gathering customer feedback or content: Social mentions, engagement.

Paid Content 101

Paid Content Campaigns Paid Search Agency Planning 101

seo.co

MARCH 8, 2020

Now published by Third Door Media, Search Engine Land features news and opinions on SEO, search engine marketing (SEM), social media, local marketing, and other pertinent industry topics. HubSpot Blog. It’s an extremely relevant and timey blog – putting an emphasis on cultural trends, viral topics, and newsworthy moments.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Optinmonster

MARCH 19, 2024

A headline is often the first (and only) chance you’ll get to impress a potential customer, reader, or subscriber. Select a blog post title that HubSpot recommends (you can edit it later). Fine-tune the blog outline structure HubSpot suggests. HubSpot requires you to sign up with your account to use this tool.

Lead Ranking 90

Lead Ranking Resources Lead Scoring Tools 90

TrustRadius Marketing

MARCH 28, 2022

A glass screen is all that separates your ideas, services, and thought leadership from potential customers. This type of social media marketing strategy is especially popular on video content sites like YouTube, which is the second most popular social networking site in the world. What is Social Media Marketing? Low budget.

Social Media 52

Social Media Social Marketing Work Management Marketing Management 52

Valasys

MARCH 19, 2020

These mistakes can appear in front of your business in diverse permutations & combinations including having no clear plan to execute content strategy, not having enough knowledge of your niche & customers & not doing your research right while crafting the pieces of content. Know who your customers are.

Paid Content 59

Paid Content Top of Funnel B2B Marketing Planning 59

Unbounce

MARCH 8, 2023

Millions of free resources are competing for your audience’s attention, and customers are quickly catching on to the fact that most of these “Ultimate Guides to Such-And-Such” aren’t really worth giving up their personal information for. We’ve only published 10 total episodes, and older episodes continue to earn subscribers over time.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

Hubspot

JULY 29, 2018

AddThis - AddThis is a web-tracking technology company that offers a wide range of social media and content tools -- from responsive sharing buttons to custom follow buttons to recommended content plugins -- designed to help you increase engagement on your website and earn more followers on social media. Social Media Terms - Z.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Martech Advisor

JANUARY 28, 2020

B2B content marketing is a set of strategies to distribute and deliver valuable content to your target audience to attract, engage, and generate new leads and customers while retaining existing ones. You can use email to distribute content, send updates, and promote offers to engage your leads and customers. Earned and Shared Media.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113