Marketing Insider Group
MAY 3, 2021
Companies publish millions of blogs every day. In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. Leaders often get picky about content because they read it as themselves, not the customer. Waffling or being uncertain won’t win over customers. We can help.
B2B Marketing Directions
DECEMBER 20, 2020
Last year, Google published a white paper that addressed three of the most important - and still unsolved - challenges relating to the measurement of marketing effectiveness. This post will discuss the third "grand challenge" described in the Google paper. I covered two of these challenges in previous posts ( here and here ).
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Onalytica B2B
AUGUST 23, 2017
Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This white paper is extensive and exhaustive, with each section covered deserving of its own limelight. The rise in social media channels.
Marketing Insider Group
AUGUST 30, 2021
I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. As I listened, I realized that there’s a greater need for customer empathy. But, it’s become harder to connect and build trust with customers. Why do you need to build customer empathy?
KoMarketing Associates
JANUARY 23, 2018
You decide to publish a detailed, world-class blog post about oranges. It’s beautifully written, has stunning, custom photographs. Publishing a post – even an awesome post – about oranges makes no sense if you’re in business to sell accounting services. Neither your visitors nor your customers care about oranges.
Marketing Insider Group
AUGUST 30, 2021
I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help. As I listened, I realized that there’s a greater need for customer empathy. But, it’s become harder to connect and build trust with customers. Why do you need to build customer empathy?
Golden Spiral
APRIL 18, 2019
official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. In addition to publishing ongoing editorial content, the publication oversees the following educational resources: Digital Banking Report. HIM Body of Knowledge TM. Journal of AHIMA. Virtual Lab.
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