Marketing Insider Group

DECEMBER 20, 2012

At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me. Real-time marketing was just getting started in 2009.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Content Marketing Institute

MARCH 22, 2018

Luke Kintigh, head of publishing at Intel iQ, shares how they did it. The true challenge of becoming a successful publisher is sustaining an audience – providing so much ongoing value that they naturally seek out your content and become a loyal reader. Lay the groundwork for deeper customer relationships. Click To Tweet.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

B2B Memes

DECEMBER 15, 2011

His doubts were not, as some readers thought, about the benefits to non-publishing companies of treating content more journalistically. For journalists, who face ever-diminishing opportunities with traditional publishers, does working for a brand mean they must give up their identities as journalists?

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

Marketing Insider Group

JANUARY 8, 2013

So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around. Biznology - @ Biznology is a multi-author blog where business and technology leaders come together to form a winning digital customer experience. Follow my friend @ noyesjesse.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Eloqua B2B 100

Convince & Convert

APRIL 29, 2012

Paradox: in an age of technology advances being gobbled like Pez, marketing and customer service are somehow getting more labor-intensive, not less. buy expensive ads in trade publications, sponsor conferences, and publish regular research to get on executive radar screens. A report that shows total number of Twitter impressions.

Social Media 167

Social Media Paid Search Agency Resources Budget Programs 167

Customer Experience Matrix

JULY 10, 2013

Both the agencies and their clients have been mostly small businesses – in the survey for our soon-to-be-published VEST report , Optify reports that 60% of its clients have under $5 million revenue. Users can create lists and segments based on all contact properties, activities, email history, and custom fields.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Vidyard

MAY 12, 2015

Now marketers can easily create, publish and measure interactive videos to drive higher audience engagement and convert more leads into deals. Marketers can customize the experience to drive greater viewer engagement, gather further information about their interests, or to test them on the content they’ve already viewed.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

markempa

NOVEMBER 29, 2016

I think it was just frustration from the lack of results of other channels, regarding being able to get the attention of my customers. Because I wanted to help my customers, my buyers, with their marketing initiatives, I needed to understand what social marketing was. You have to look at things through the eyes of your customer.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Marketing Insider Group

JANUARY 29, 2013

That’s how marketing influence grows outside the marketing department and involves the entire company, all employees, customers and the full ecosystem. But I believe that over time, social businesses will look at share of conversations to determine how well marketing is engaging potential customers before they are ready to buy.

ROMI 100

ROMI Paid Search Agency Ad Exchange Budget Programs 100

KEO Marketing

NOVEMBER 18, 2015

You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. Nowadays, brands aren’t the only ones who publish content. Their audiences publish it, too. Once upon a time, public relations was about getting coverage. It’s about engagement, too.

Public Relations 48

Public Relations Social Media Media PR 48

The Effective Marketer

JULY 30, 2012

Email Marketing : according to MarketingSherpa, email marketing is still a top tactic employed by marketers to reach out to their prospects and customer base. Social Media : just because you use Twitter and Facebook in school, it doesn’t mean you really know how to use it for marketing.

Education 100

Education Marketing Automation Services Work Management Planning 100

Vidyard

MAY 10, 2016

And that happens by better understanding where your potential customers are in the buyer journey.”. The core idea of “always on” marketing is still about delivering content, but it’s about doing it in a data-driven way that leads the customer along the funnel, when it works best for them. Last Name*. Indicates required field.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

Engagio

JULY 31, 2017

To execute a successful ABM program, marketers need on-demand access to data that helps them: Define and identify high potential customers and accounts. Focus outbound efforts on highly targeted prospective customers. 4 – Identify risks and opportunities on your existing customer base. Personalize and contextualize engagement.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Vidyard

JANUARY 14, 2015

“Businesses will need to invest in a Video Marketing Platform to fuel the success of their marketing and sales efforts, and Vidyard is leading the way in both product innovation and customer value.” When it comes to experience and a proven track record in B2B SaaS and marketing technology, Bessemer is second to none.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Yes, digital, as in desktop publishing, is becoming a legacy system. It’s a challenging juggling act.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Vidyard

JANUARY 14, 2015

Businesses will need to invest in a Video Marketing Platform to fuel the success of their marketing and sales efforts, and Vidyard is leading the way in both product innovation and customer value.” Vidyard’s innovative video marketing technology extends the power of Salesforce and we are excited to help them accelerate their growth.”

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

MAY 12, 2015

Now marketers can easily create, publish and measure interactive videos to drive higher audience engagement and convert more leads into deals. Marketers can customize the experience to drive greater viewer engagement, gather further information about their interests, or to test them on the content they’ve already viewed.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Webbiquity

JANUARY 12, 2011

Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Matt Mansfield interviews five PR pros including Joe Chernov of Eloqua and Lisa Ann Pinkerton of Technica to get the scoop on their favorite tools for PR management, social media and other functions. Vocus and Cision ) to the obscure ( Butterfly Publisher ).

PR 100

PR Tools Tips Blogger 100

Anything Goes Marketing

MARCH 8, 2009

Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. I of course lead an amazing team, but this new position requires me to be active with as many customers in my segment as possible to support my team. Beautiful day!

Social Media 100

Social Media Web 2.0 Media Blogger 100

Marketing Insider Group

DECEMBER 22, 2011

junta42 – Joe, that is SUPER insightful –> RIP: Custom Publishing [link]. RT @ mitchjoel : The new Twitter Effect (and what it means for business): [link]. RT @ outspokenmedia The Myth of ‘Professional’ Twitter Accounts [link] @ lisabarone nails it with this one. jeremyvictor. Jeremy Victor.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Ambal's Amusings

DECEMBER 17, 2009

Get Customers. Blog Marketing Interactions Twitter Ardath421. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Twitter Search can reveal top-of-mind concerns and perspectives for specific topics. "Twitter!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

DivvyHQ

AUGUST 7, 2018

They have ad blockers installed, shows cued on DVR and Netflix and they’re tired of fighting with friends and family on Facebook and Twitter over politics. Their owned audience is nothing more than their existing customer list. Fortunately, we have two decade’s worth of experience navigating the new digital age.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

markempa

AUGUST 4, 2014

Steve: So 10 years ago, you published Lead Generation for the Complex Sale. When you wrote it 10 years ago it was published short time after that. What we found is, knowing who your customers are, getting alignment between sales, marketing and what a lead means. Brian: It’s hard to believe. What’s changed since then?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Demand Generation Agencies 120

Heinz Marketing

AUGUST 3, 2020

“Personal brand is the sum total of your external communications about yourself–how you represent yourself, the things you talk about in a public forum–even the things you talk about in private forums–how you represent yourself in the interactions you have with your prospects and customers. They’re great.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Social media killed newspapers; anyone can now publish to the world. Make your customer service content searchable, and extend the customer relationship to build loyalty and recommendations. Don’t overlook the value of native searches on LinkedIn, Twitter, YouTube and Technorati.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Convince & Convert

MAY 18, 2012

This episode features special insights from hosts Jay Baer and Eric Boggs, Eric’s Social Media Stat of the week ( this week : social media users will tell an average of 53 people about their bad customer service experiences), and some tough questions for both hosts. If your company sucks, Twitter’s not your problem.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Onalytica B2B

FEBRUARY 13, 2018

Key Topics: Sales, Marketing, Customer Experience. Bio: Tiffani Bova is the global customer growth and innovation evangelist at Salesforce. Magazine’s 37 Sales Experts You Need to Follow on Twitter and a Top 50 Sales Influencer on LinkedIn. Data Management Platforms (DMPs) to capture a single view of customers to improve CX.

Work Management 138

Work Management Marketing Management Salesforce.com Eloqua 138

Heinz Marketing

FEBRUARY 18, 2019

We’ll publish similar highlights here for upcoming episodes. Follow Alex on Twitter @shootman. I got to know him very well back in the Eloqua days. What you find as you go through the years is that the world gets smaller and smaller and smaller and customers have a very, very long memory. Thanks so much for joining us.

Eloqua 68

Eloqua Verticals Work Management Enterprise Management 68

SmartBug Media

MARCH 10, 2020

ABM challenges marketers to flip the funnel by identifying target accounts and building a plan around directly engaging those people before and after they become a customer. Advocate—turn customers into advocates. Twitter Ads. Twitter Ads. Generally, the stages of the funnel look like this: Identify target accounts.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Convince & Convert

JANUARY 11, 2017

Barry: You showed me a report published by Forrester, and in it is something that says, “Marketing needs to measure the sales opportunities generated and use data to continuously optimize the ROI achieved across a well-considered marketing mix.” Let’s say we’re doing this interview, and it’s going to be published on a blog.

Social Media 133

Social Media Sales Management Top of Funnel Media 133

Hubspot

OCTOBER 29, 2019

Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks -- notably Twitter and LinkedIn, but others certainly fit the bill. Check out the profiles of your customers and prospects. Keep an eye on customer care. Find out, and then follow suit.

Ideal Customer Profiles 88

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 88

Convince & Convert

MARCH 18, 2016

If you want to build very highly customized collections of content for different potential customers, different target audiences, different segments, Uberflip can absolutely do that. They can kind of create collections for specific parts of your customer base. So what does it really do? So how do we do that?

Top of Funnel 93

Top of Funnel Content Marketing CMS Development Ad Building 93

KoMarketing Associates

JUNE 26, 2014

As illustrated in this screen grab of a tweet from Shaun Moynihan in late 2012, @Moynihan received an astounding 2,300 retweets and 630 favorites for it, but The Atlantic actually covered “Twitter’s Best Joke”, among other humorous variations, nearly a year earlier. Unfortunately, the joke is based on a bit of truth.

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. How do you PROVE the value of Twitter? in the 1960s. He’s smart.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

LeadSloth

JANUARY 12, 2010

Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Steve Woods , CTO, Eloqua. Erik Bower, Co-founder, Marketbright (No Twitter). Methods to the madness: Everybody has methodologies, Sales has SPIN, Customer Centric, etc. Jeff Pedowitz , President and CEO, The Pedowitz Group.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Vidyard

OCTOBER 27, 2019

Twitter Online Video Distribution: The Most Important Channels Website It’s an established fact that buyers go through nearly 70% of the buying process on their own before ever talking to sales. And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Marketing Insider Group

JUNE 9, 2011

The main goal is to drive deeper customer engagement, and to do so earlier in the buying process. In a flash of unique creativity and perspective, Eric Wittlake ( @wittlake ) recently referred to this as &# Stage Zero &# content. &# In other words, we need to avoid the biggest mistake B2B marketers make and put our customers first.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Planning Content 100