Contently

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. In return, you’ll feature them on those channels.

Top of Funnel 198

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 198

Marketing Insider Group

JULY 16, 2020

The issue is that leadership, sales, marketing, and account management teams are pushing out more connection invitations, more messaging, and more stuff as they attempt to rebound and grow again. Instead, sales and marketing are speaking “at” industries and “at” companies.

Top of Funnel 162

Top of Funnel Ideal Customer Profiles Profiling Linkedin 162

Oktopost

APRIL 29, 2024

When you do, you will be able to be more relevant, become a more trusted brand, and build authority in your field. Doing this helps to drive your leads that you are in contact with further down the funnel. It provides insights into customer behaviors, interests, and purchase intentions. How can marketers use social intent data?

Intent Data 62

Intent Data Social Media Intent Lead Ranking 62

Marketing Insider Group

FEBRUARY 10, 2020

But, from what I’ve seen working with brands and my own experience working marketing and sales, empathy can mean the difference between losing a sale and starting a long and fruitful business relationship. It’s more important than ever before for brands to build a relationship of trust with their customers. Quick Takeaways.

Top of Funnel 255

Top of Funnel Trust Marketing Digital Marketing Funnels Funnel Advertising 255

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. Let’s start with that dream customer. Your digital-savvy B2B prospect is researching the product they think they need. What Is a B2B Sales Funnel?

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Martech

DECEMBER 14, 2021

If there’s one thing that 2021 has made evident to the B2B marketer, it’s that today’s B2B buyers are leveraging a digital-first approach. Their tactics now involve covert research done on their own time and in their preferred digital channels. Block bad lead data. The solution? Target with precision.

Ideal Customer Profiles 110

Ideal Customer Profiles Top of Funnel Webinar Metrics Marketing & Strategy 110

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Televerde

MARCH 20, 2024

Previously Published on SalesAndMarketing.com It’s tempting to believe that the more likes, shares and comments you rack up, the fatter your sales figures will soar as well. This digital daydream has led many down a path cluttered with high hopes but low returns. In fact, 91% of B2B referrals influence customers by word-of-mouth.

Top of Funnel 52

Top of Funnel Word of Mouth Digital Marketing Funnels B2B Sales 52

Navigate the Channel

NOVEMBER 28, 2023

In today’s digital age, businesses are constantly seeking innovative ways to connect with their audience and establish a strong online presence. Boosting Online Visibility In today’s digital world, having a static website is akin to opening a shop in a remote alley without any signs or advertisements.

Lead Ranking 65

Lead Ranking Lead Scoring Thought Leadership Peer-to-peer 65

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. Not long after, I attended my first ITSMA Marketing Vision event.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. What is customer marketing?

Marketing & Strategy 119

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 119

Content Standard

AUGUST 24, 2021

Subscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. The feudal system is alive and well in digital marketing. Despite pandemic-induced budget cuts, digital ad spending grew to $139.8 billion in 2020. Not convinced?

Privacy 125

Privacy iProspect Ad Exchange Paid Search Agency 125

The Lead Agency

APRIL 13, 2023

B2B marketing collateral is a crucial tool in achieving this goal through enabling companies to build trust, nurture relationships, and guide prospects through the sales funnel. A study by Aberdeen Group revealed that customised content increases customer engagement by 38%.

B2B Marketing 62

B2B Marketing Marketing Automation Services B2B Paid Search Agency 62

Valasys

FEBRUARY 19, 2024

The digital market is one of the leading reasons for this revolution. Today’s digital world demands you to leverage the power of technology to stay ahead of the marketing curve. Automation Platforms Marketing automation platforms and softwares are widely used and trusted in the business industry.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Inbox Insight

MAY 24, 2024

Without vetting potential vendors, there’s a tangible risk of allocating budget towards low-quality leads, affecting your sales funnel. Clarify how personalized the process is for your specific needs. Key questions to ask: What profiling methods do you use to understand our target customer segments?

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. That’s Product Marketing 101. Developing Your Buyer Personas. Everything! Click To Tweet.

Buyer Personas 132

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 132

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes. Don’t be afraid to get creative and lean into the unknown.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Contently

MAY 23, 2018

In today’s digital media landscape, content distribution is often the step brands overlook the most. For Cardinal Health, a global healthcare services and products company that ranks among the top 25 of the Fortune 500, rethinking its content distribution model helped elevate its content marketing program to the next level.

Distribution 158

Distribution Top of Funnel Paid Social Agency Lead Ranking 158

Parse.ly

FEBRUARY 4, 2022

Digital transformation is shifting the call desk to chatbots, print ads to blog posts, TV ads to YouTube videos, and sales to freemium products. Companies, in moving from brick-and-mortar services to the digital world, use content to facilitate their digital transformation and how they deliver value to their customers.

Digital Transformation 52

Digital Transformation Top of Funnel CMS Development Webinar Metrics 52

Brandpoint

MAY 5, 2021

We had a delightful Microsoft Teams meeting to talk about what the heck it meant to be a marketer in 2020. Sarah’s content marketing consultant company is named Kindred Speak and she focuses on helping clients to “build a brand storytelling framework.” But, it was educating and building thought leadership and trust for the brand.

Top of Funnel 154

Top of Funnel Paid Search Agency Brand Identity Branding 154

Vidyard

JANUARY 8, 2021

This virtual bootcamp focuses on how to blend video-based technology, digital tools and virtual communication channels into your existing sales process to engage remote buyers and access more opportunities within the virtual selling environment. Prospecting with personalized videos. In the Funnel Sales Coaching: Virtual Sales Training.

Training 141

Training Top of Funnel Resources Work Management 141

Valasys

FEBRUARY 4, 2020

Contextual content is something that has always been imperative for B2B marketers. In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. How to use data to improve B2B Personalization in 2020?

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Martech

OCTOBER 18, 2021

Good morning, Marketers, how about CDP for service? He was responding to my growing sense that how vendors or customers refer to solutions is getting more and more blurred. Raab says, reasonably enough, that the job of a CDP is to “combine all customer data into sharable profiles.” Here’s another tester. Emphasis added.

Marketing Automation Services 96

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 96

BenchmarkONE

JULY 7, 2020

Combining reputation management and marketing strategies can significantly enhance the results of your campaigns. Managing your reputation increases trust with potential customers, and positive reviews and brand mentions can easily be repurposed for social media marketing content. Source: BrightLocal.

Work Management 87

Work Management Marketing Management Paid Search Agency Advertising Agencies 87

Adobe Experience Cloud Blog

JULY 30, 2019

Adobe recently published a report detailing the findings of a survey we conducted of 1,215 marketers and B2B buyers in the U.K., The “ Creating Epic Customer Experiences ” report shows how the B2B buying experience is more similar to B2C, giving rise to a “Business To Everyone,” or “B2E” world. France, and Germany.

Vendors 126

Vendors B2B Ethics B2B Thought Leadership 126

Contently

DECEMBER 19, 2018

As marketers and publishers become more sophisticated, companies have looked beyond the click for something more meaningful. Brands and publishers don’t just want you to go to a page, they want you to stay on site and remain there. You can see that gradual shift all over digital media. Time is money.

Top of Funnel 166

Top of Funnel Lead Ranking Lead Scoring Dwell 166

Outgrow

JANUARY 9, 2021

Content engagement is often taken as the holy grail for many marketers. Even though 75% of marketers are reporting on how their campaigns are influencing their revenue growth, some of them aren’t looking at the right metrics to accurately measure their success. But they can be valueless if they don’t fit in your marketing funnel.

Top of Funnel 105

Top of Funnel Marketing & Strategy Funnel Advertising Advertising Funnels 105

Optinmonster

DECEMBER 4, 2019

To survive as an online business these days, you need to have a solid digital marketing strategy. But where do you start and how do you know which digital marketing best practices are going to result in success for your business? Digital Marketing Best Practices. So, is video marketing worth it?

Paid Content 88

Paid Content Practices Top of Funnel Work Management 88

Conversica

AUGUST 12, 2022

Inbound sales occur when the customer reaches out and engages the company, whereas outbound sales occur when sales representatives from the company reach out and engage potential customers. You, the customer, initiated the dialogue and the sales staff responded. It all boils down to who approaches who.

Top of Funnel 52

Top of Funnel Advertising Funnels Digital Marketing Funnels Inbound Marketing 52

Sprout Social

FEBRUARY 17, 2022

These are all valid ways to keep in touch with customers and prospects. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Why use email marketing for your business?

Template 127

Template Email Marketing Blast Campaigns Planning 127

Contently

NOVEMBER 17, 2017

I’d like to tell you I do this because I think it’s important to keep up with the latest digital trends… but it’s also possible that I just have an immature sense of humor. My theory is that businesses can actually achieve better results by being kinder to their customers. Building Buyer Trust.

Work Management 154

Work Management Top of Funnel Marketing Management Validation 154

Valasys

MAY 22, 2020

The modern digital marketing landscape is dynamic and ever-evolving. To optimize your digital marketing strategies for generating high-quality leads and for withstanding your competitors you need to understand the modern digital landscape, it’s evolution, and transcendence.

Lead Generation 98

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 98

Optinmonster

DECEMBER 26, 2022

Organic lead generation is the process of bringing in potential customers without spending money on PPC ads, sponsored content, or other paid marketing. Once they reach your website, you want to get their contact information so you can connect them with your sales team or bring them into an automated sales funnel.

Organic Leads 85

Organic Leads Traffic Organization Sales Qualified Leads 85

Oktopost

OCTOBER 10, 2022

In short, brand visibility refers to how much your brand is seen on different marketing channels. Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. Of course, the right way to measure brand visibility depends on your organization’s marketing goals.

Brand Identity 76

Brand Identity Branding Paid Search Agency Social Media 76

Sprout Social

JUNE 15, 2020

However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Good question!

Social Media 131

Social Media Social Marketing Privacy Policies Media 131

Brandpoint

JUNE 18, 2020

As the business world continues to work its way through the effects of the coronavirus, savvy financial services providers are switching up their marketing strategies to reflect new priorities. Some of those changes will be temporary pending a time when financial transactions can again be handled live and in person.

Work Management 118

Work Management Marketing Management Service Planning 118

Liveintent

SEPTEMBER 8, 2021

Every successful marketer knows that acquiring email addresses is the backbone of a healthy marketing strategy. While sending messages to subscribers may be the first thing that comes to mind when you think about email acquisition principles, email marketing is only a small piece of the puzzle.

Acquisitions 71

Acquisitions CRM Privacy Advertising Agencies 71