Adobe Experience Cloud Blog

MAY 30, 2017

I recently had the pleasure of attending one of the biggest marketing conferences of the year— Marketo’s Marketing Nation Summit. A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”.

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Adobe Experience Cloud Blog

OCTOBER 3, 2018

If you’ve interacted with the Uberflip brand at all, you’ll notice that most campaigns will send you to a personalized and curated content experience. So we curate more articles for them to read. At first, the team was hesitant, but then we thought, f#*k it. Creating Content Experiences as a Branded Destination.

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Adobe Experience Cloud Blog

MAY 17, 2019

Activity #2: Break your feed’s monotony with curated content. Not only does curated content break the monotony of your feed, but it also communicates your desire to help the audience and not just self-promote. Look for scheduling software with content curation features. The problem? How does it work?

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Adobe Experience Cloud Blog

JUNE 20, 2017

The truth is that we have to curate the values associated with our brands. You can curate it though!). With that, I’ll leave you with one thought. The post Engage to Win, a Blueprint for Success in the Engagement Economy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Adobe Experience Cloud Blog

NOVEMBER 11, 2016

He’s also a Marketo alum and rock ‘n’ roll photographer on the side.) The trick is to create or curate in a manner that’s authentic to the brand’s voice. Jason Miller is the Global Content Marketing Leader at LinkedIn and author of a best-selling book on social media and content marketing, Welcome to the Funnel.

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Adobe Experience Cloud Blog

OCTOBER 25, 2018

Traditionally, businesses may have thought of prospects as strangers, but no longer. From customizing landing page copy to matching Google ad headlines to sending curated Twitter posts to followers with specific interests, the possibilities for marketing to prospects are—without any hyperbole or exaggeration—endless.

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Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. Go curate the experience for the buyer. Author: Ellen Gomes As 6500+ marketers descended on Moscone in San Francisco, it could only mean one thing. What a start!

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Adobe Experience Cloud Blog

AUGUST 7, 2018

I live about a half hour away from the Marketo office. Spotify uses machine learning algorithms to analyze your activity and music taste, curating more specific content, just for you. 2. Siri and Cortana. The other day, I got in my car, and I noticed that Siri had left a message for me on my home screen. Let us know in the comments!

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Adobe Experience Cloud Blog

APRIL 27, 2018

In order for the content to be effective, it needs to drive the right action from the right audience through content curation and maintenance. The post Artificial Intelligence–the Next Frontier In Content Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Adobe Experience Cloud Blog

APRIL 23, 2018

By inviting influencers to highly curated experiences, such as the invite-only REVOLVE Social Club, the brand inspires a following not only in its brand but also in the lifestyle associated with it. The post 3 Highly Effective Ways to Tell Your Brand’s Story appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Inbox Insight

FEBRUARY 3, 2021

As experts in curating B2B thought leadership from leading brands, the bar was set high this year. Marketing Brand Finalists: Marketo. IFP called upon their audience of 3.5m to vote for the content they perceived as delivering the most value. Contributor Content Winner: Manish Dudharejia. Marketing Profs. Meet the Boss.

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Adobe Experience Cloud Blog

MARCH 16, 2018

Consider a customer who really enjoys a monthly newsletter with curated stories from around the web but absolutely hates the barrage of ‘updated feature’ announcements. The post How a Marketing Automation Platform Can Help With GDPR Compliance appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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SmartBug Media

APRIL 12, 2019

As promised and stated on their homepage, “We provide world class thought-leadership, webinars, conferences, online courses, sales training & digital partnerships.”. Their blog is curated by a team that lives and breathes content marketing every day. Last but not least, another blog worth checking out is Marketo’s.

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Adobe Experience Cloud Blog

APRIL 1, 2015

At Marketo we haven’t had any whoopie-cushions, air-horns , or onion-caramel apples in our office, so as a marketer, it’s a day that I always look forward to. Every brand has a curated image that they share with consumers. It’s fun to see the unique and creative April Fools’ Day campaigns that hit the internet.

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Adobe Experience Cloud Blog

JANUARY 25, 2017

At Marketo, we embrace social sharing tools to encourage social conversions within our employees’ networks. Our social media team curates content that employees can share with their networks so that our posts aren’t just seen by our followers, but by our employees’ networks as well. I’d love to hear in the comments below. .

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Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

In today’s complex buyer landscape, you have to produce thought leadership content in order to draw your prospects in and prompt them to share your messaging across their networks. Here is a list of my top level key priorities: Creating thought leadership pieces (from initial copy development to asset production).

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Marketing Insider Group

JANUARY 8, 2013

So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around. Savvy B2B Marketing by the “Savvy Sisters” (@ savvy_b2b ) where you will find some amazing curated and created posts on B2B Marketing. I hope you enjoy these B2B marketing blogs.

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Adobe Experience Cloud Blog

SEPTEMBER 8, 2014

At Marketo, we’ve been anxiously awaiting this coveted week of collaborating, sharing, note-taking, and hearing from some of the best content marketers, all at the biggest show devoted solely to content marketing. Tweet us @marketo and use the hashtag #CMWorld. Come stop by the Marketo booth (we’re at #19!)

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Adobe Experience Cloud Blog

APRIL 29, 2015

Or perhaps you curate content from other sources. Author: Anne Janzer Where do you get the content for your content marketing efforts? You may create your own, either in-house or with hired help. But don’t overlook a third content strategy: content cultivation.

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Adobe Experience Cloud Blog

JANUARY 11, 2016

Marketers are also excellent curators. By posting short tidbits of information, people don’t need to put too much thought behind deciphering your message. Share your thoughts in the comments section below. It’s a tough task to cut down a chunk of “necessary” information. Marketers can achieve higher engagement.

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Adobe Experience Cloud Blog

JANUARY 28, 2015

I recently did a live webinar event with Marketo about The Art of Social Media, and we’d like to share the takeaways from the presentation and a few of the follow-up questions that we answered: Curate yourself. Every curated post should contain a picture or video, and this applies to your own posts too. Stumped for topics?

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Adobe Experience Cloud Blog

SEPTEMBER 21, 2015

Subscription boxes like Birchbox’s do this extremely well because they’re essentially a curated box of goodies (cosmetics) that appears on a subscriber’s doorstep each month, like a gift from a friend. It’s a little boost of fun and thoughtfulness that manages to surprise and delight the recipient.

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Adobe Experience Cloud Blog

JUNE 25, 2014

The campaign allows customers to seek out products by curating photos using the designated hashtag. As of today, Everlane has collected more than 14,400 photos curated under #WhereITravel. 4 Ways a Hashtag Can Drive Your Brand Story was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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Adobe Experience Cloud Blog

OCTOBER 19, 2015

You thought the sale was in the bag, but it’s becoming more and more clear that perhaps that wasn’t the case after all. A meme is a curated image or video that is meant to get a laugh. As a Marketo account exec, I have been in many long negotiation sessions working out all of the fine print. But nothing is happening.

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Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. May the Sales and Marketing Force Be With You.

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Adobe Experience Cloud Blog

APRIL 25, 2016

Author: Lisa Marcyes Last week, I was in sunny San Diego for Social Media Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and meet incredible visionaries from the social media field. It’s a whole different ballgame from your other social channels.

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Adobe Experience Cloud Blog

JANUARY 10, 2014

Maybe I had reservations because I thought people used it for risqué purposes, or maybe I just thought turning down a $3 billion offer from Facebook was crazy. Before I adopted Snapchat, I thought it was useless – I never saw any value in it. Author: Phillip Chen I used to think I would never join Snapchat. Social Media'

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Adobe Experience Cloud Blog

JANUARY 10, 2014

Maybe I had reservations because I thought people used it for risqué purposes, or maybe I just thought turning down a $3 billion offer from Facebook was crazy. Before I adopted Snapchat, I thought it was useless – I never saw any value in it. Author: Phillip Chen I used to think I would never join Snapchat. Social Media'

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Adobe Experience Cloud Blog

OCTOBER 9, 2017

In a prior post, I wrote about four tools to make you a content curating master. In this post, I cover common mistakes people make in content curation and how to solve them. In this post, I cover common mistakes people make in content curation and how to solve them. But not to worry! 1) Frequency Mistake: You Share Too Often.

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Adobe Experience Cloud Blog

DECEMBER 20, 2013

And it’s marketing’s job to educate the sales reps and provide them with the information they need to impress the buyer and show thought leadership. As a marketer, you have the big data and insight your sales reps need to keep up-to-date, establish thought leadership, and connect with well-informed buyers.

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Adobe Experience Cloud Blog

JULY 27, 2012

Additionally, as they build their brands and become influencers in your space, your company will be seen as even more of a thought leader. Focus on building your brand thought leadership through increased participation. Helping your company be seen as a thought leader. 2) Create a social media policy. Let’s Get Social!

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Adobe Experience Cloud Blog

APRIL 12, 2016

People use them to help communicate their thoughts and build personal relationships, according to the 2015 Emoji Report by Emogi. Emojis might not be the right way to personalize your content to your audience, but the idea is the same: find what your buyers are interested in and respond with curated content that resonates with them, promptly.

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Adobe Experience Cloud Blog

AUGUST 21, 2014

The posts are carefully curated, high-quality, and written by a well-known roster of impressive thought leaders. 10 Blogs to Bookmark: Social Marketing Edition was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Check it Out: Social Media Explorer. Social Mouths. Social Media'

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Onalytica B2B

JANUARY 18, 2017

” Tim Hughes – Co-Founder of Digital Leadership Associates. MarTech Advisor has been keenly tracking the developments and thought leaders in this space to provide a deeper understanding about it to marketers through focused content, software reviews and even career opportunities they need to be able to succeed.”

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Adobe Experience Cloud Blog

JULY 13, 2015

The search giant has curated massive volumes of data to deliver highly tuned search results to provide users with exactly what they are searching for. There may be one that really stands out from the rest, or there may be two or three that seem to earn equal weight in the results. Where do you find the user intent(s) for any given keyword?

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Adobe Experience Cloud Blog

APRIL 16, 2012

We caught up with 10 thought leaders across the social and B2B marketing landscape to get their thoughts on the social platform’s surge in popularity and where they think it’s heading. Jeff Pulver, Founder & Curator at 140 Character Conference. Watch the video 10 Thought Leaders Share Their Interest in Pinterest.

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OutboundView

FEBRUARY 28, 2019

It does require the implementation of thoughtful content that truly engages your buyer. Most importantly, buyer personas outline the specific value proposition, thought-provoking questions, and resources needed to lead efforts toward an opportunity for each type of Doer or Decision Maker. What is thought leadership you ask?

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