Remove CTR Remove Online Marketing Remove SERP Remove Traffic
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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results. Basic SERP Features.

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What Is Organic Traffic and How Does It Work?

seo.co

Organic Traffic 101. + Why Is Organic Traffic Valuable? Organic Traffic as Part of SEO. + How to Measure Organic Traffic. Position and Click-Through Rate (CTR). + Search engine optimization (SEO) is one of the most popular online marketing strategies for a reason: it’s incredibly efficient.

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How to Use B2B Google Ads for Lead Generation: A 6-Step Guide

KoMarketing Associates

Most of the focus is on strategies like lead magnets that rely on traffic already coming to your site. . For lead generation, we recommend focusing on search ads, which show up in the SERPs, not on partner websites. . If you’re hoping to drive traffic to a lead magnet or webinar, choose the traffic option.

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Identifying Advanced GSC Search Performance Patterns (and What to Do About Them)

Moz

So, naturally we come across many patterns that give a higher indication of what’s taking place on the SERPs. Of course, the CTR of 0% proves that this page has no value for anyone, and we were demoted. There are plenty more worthwhile, traffic-driving topics out there that deserve our attention.

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Aligning Paid & Organic Search Campaigns

seo.co

When you’re looking to take a hybrid approach for your online marketing goals, you might want to incorporate a mix of PPC and SEO into your marketing strategy. However, the best marketing experts run SEO and PPC together and combine their results with driving more traffic and conversions for their brand.

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Why You Should Always Have an Active Branded Campaign

KoMarketing Associates

In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume. Of course, when searching for your brand in the SERP, your clients should ideally show up on the top spot of the organic section.

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How Reporting Can Improve B2B Blog Performance

KoMarketing Associates

At the end of each month here at KoMarketing, we provide in-depth online marketing reports to our clients that provide an overview of the program’s performance. While these reports are valuable to our clients, they’re also extremely valuable to myself and the rest of the content marketing team. Blog Traffic. Blog Trends.

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