Seismic

MARCH 14, 2023

Setting and achieving sales goals is critical for any sales team, especially during periods of economic uncertainty. By creating clear goals, managers can get sellers on the same page, making it easier to measure performance and, of course, hit your sales targets. What are SMART goals? Improve customer retention.

Cross-Selling 52

Cross-Selling Eye-Tracking Sales Cycle Urgency Marketing 52

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. In a highly competitive environment, effective marketing management helps you to remain competitive. Below, we introduce some of the basic concepts of marketing management. . What are the different types of marketing management?

Enterprise Management 102

Enterprise Management Work Management Marketing Management Planning 102

Seismic

MAY 18, 2023

These include decreased ramp time, increased time actively selling, increased deal sizes during decreased sales cycles, and so much more. These suggestions resonate both strategically and tactically, and they’ll help you get quick wins while you build for long-term success. Are teams collaborating or operating in silos?

Cross-Selling 98

Cross-Selling Consulting Advertising Agencies Work Management 98

Oktopost

MARCH 23, 2020

B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. This is why automation of B2B marketing and sales activities appears inevitable. It’s clear that organizations looking to scale up embrace automation tools and solutions to boost their marketing and sales operations.

Marketing Automation Services 99

Marketing Automation Services Top of Funnel Marketing Automation Automation 99

Hubspot

JUNE 8, 2021

If you hear "ABC" and "Always be closing" pops into your mind, a sales career may be the perfect match for you. You've come to the right place to learn what it's like to have a career in sales, and it's about much more than the close. Sales seems like a fast-paced, hardball kind of career. What's a typical sales career path?

Sales Management 76

Sales Management Top of Funnel Work Management Enterprise Management 76

accelerate agency

DECEMBER 11, 2022

For the SaaS companies themselves, they gain the advantage of sales cycles that provide regular recurring revenue streams. The sales process and the people involved in it are crucial to SaaS businesses. So, how do you align your primary business objectives with that process?

Planning 52

Planning Top of Funnel Practices Enterprise Management 52

accelerate agency

DECEMBER 11, 2022

For the SaaS companies themselves, they gain the advantage of sales cycles that provide regular recurring revenue streams. The sales process and the people involved in it are crucial to SaaS businesses. So, how do you align your primary business objectives with that process?

Planning 52

Planning Top of Funnel Practices Enterprise Management 52

accelerate agency

DECEMBER 11, 2022

For the SaaS companies themselves, they gain the advantage of sales cycles that provide regular recurring revenue streams. The sales process and the people involved in it are crucial to SaaS businesses. So, how do you align your primary business objectives with that process? What is the average commission for SaaS sales?

Planning 52

Planning Top of Funnel Practices Enterprise Management 52

Rev

JANUARY 11, 2023

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. Well, you’d have found a more predictable way to increase sales without wasting time and resources on unqualified leads. You’re not alone.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

SalesIntel

JULY 22, 2022

Sales is a complex process that requires careful planning and execution. There are many factors to consider when making a sale, from the product or service itself to the customer’s needs and wants. It can be difficult to know where to start, but there are some general sales considerations that apply to any industry.

Cross-Selling 52

Cross-Selling Advertising Agencies Sales Cycle Pricing 52

Hubspot

JULY 13, 2023

AI is increasingly becoming a natural addition to daily workflows across sales and revenue departments. 79% of sales professionals who use AI say AI tools are an important addition to their overall sales strategy, according to our State of AI survey. But what brings about these AI concerns in sales?

Marketing AI 56

Marketing AI Tips Work Management Ethics 56

Salesforce Marketing Cloud

DECEMBER 12, 2023

How to build a customer-obsessed culture in 7 steps Unleash growth now with the #1 CRM See how Sales Cloud speeds up the sales cycle with data and AI, making you more efficient at every step. However, building customer obsession into your organizational culture requires more than a token training session. What do they need?

Lead Ranking 59

Lead Ranking Examples Ideal Customer Profiles Lead Scoring 59

Hubspot

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling. Key Account Management.

Work Management 88

Work Management Marketing Management Cross-Selling Customer Satisfaction 88

Hubspot

OCTOBER 24, 2022

The same is true in sales. As a sales leader, part of staying agile is recognizing the trends unfolding around you and pushing your team ahead of the curve. HubSpot's 2022 Sales Strategy & Trends Report takes a closer look at these trends and how sales leaders can leverage them. Sales in 2022 is no different.

Cross-Selling 53

Cross-Selling Lead Ranking Hubspot Work Management 53

Zoominfo

JUNE 25, 2021

Unclear sales goals are costly. vague or hard-to-define objectives can be the biggest barriers to a rep’s success. These are metrics that prioritize and improve sales performance and yield valuable specifics like percent of team meeting quota, average on-target earnings, and sales cycle length. Sales Rep Activity.

Sales Management 227

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 227

Engagio

DECEMBER 28, 2020

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? The truth is vision isn’t easy.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Zoominfo

APRIL 29, 2021

While you may think it’s up to the Account Manager (AM) to handle renewals, Customer Service Managers (CSMs) play a massive part in whether or not a customer will churn. ZoomInfo CSM Sam Basile gave us some insight into some of the red flags that sales professionals and customer service managers should be on the lookout for: 1.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Lead Scoring 130

Hubspot

OCTOBER 25, 2023

The piece got decent traction, was fun to write, and produced some interesting perspectives on both sides of the argument — so I figured it might be worth it to try the process again with another hot-button sales issue. Argue from the perspective of 'sales commissions are ineffective and should be done away with.'

Ethics 67

Ethics Aggregators Customer Satisfaction Cross-Selling 67

Hubspot

OCTOBER 16, 2017

Sales compensation is one of the trickiest aspects of the sales organization to get right. How to create a good sales comp plan. Sales comp plan types. Sales contests and SPIFs. How sales compensation should work. A sales compensation plan operates from a basic principle: Money drives behavior.

Cross-Selling 91

Cross-Selling Allocation Work Management Peer-to-peer 91

LeanData

SEPTEMBER 14, 2022

You then invested another three months training and getting your new SDRs fully functional on your tech stack and script. . Search for “Sales Development Representative” jobs in LinkedIn and you’ll typically find 40,000+ openings. According to The Bridge Group’s 2021 Sales Development Report , the average tenure of SDRs is 1.8

Churn Rate 52

Churn Rate Ideal Customer Profiles Cross-Selling Paid Search Agency 52

SalesIntel

JANUARY 24, 2024

When it comes to Software as a Service (SaaS), optimizing your sales funnel is what will make or break your sustained growth and success. One key metric to always be on top of and responding to is sales efficiency—a measure of how effectively your company converts resources into closed deals. What is Sales Efficiency?

Efficiency 40

Efficiency Top of Funnel Lead Ranking Allocation 40

Sprout Social

JANUARY 3, 2023

The benefits of cross-team collaboration. Sales can tailor messaging to your target audience. Like customer support, sales teams need to understand customers’ pain points and improve the sales they generate. Valuable social data for sales teams includes information about: Customer preferences and interests.

Social Media 118

Social Media Work Management Marketing Management Media 118

Zoominfo

APRIL 29, 2021

While you may think it’s up to the Account Manager (AM) to handle renewals, Customer Service Managers (CSMs) play a massive part in whether or not a customer will churn. ZoomInfo CSM Sam Basile gave us some insight into some of the red flags that sales professionals and customer service managers should be on the lookout for: 1.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Lead Scoring 100

Rev

MARCH 22, 2023

Because for the B2B businesses that have a RevOps team, recent reports show they’ve benefited from a 100-200% increase in digital marketing ROI, a 10-20% increase in sales productivity and a 71% improvement in stock performance. At its core, RevOps focuses on driving revenue growth through data-driven processes and activities.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Automation Services Work Management Budget Programs 78

Heinz Marketing

JUNE 30, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the ever-evolving landscape of B2B business, customer-led growth has emerged as a powerful approach to drive sustainable success. Net Promoter Score (NPS) NPS gauges customer loyalty and advocacy by measuring the likelihood of customers recommending the business to others.

Churn Rate 97

Churn Rate Customer Satisfaction Lead Scoring Lead Ranking 97

ClearVoice

JANUARY 26, 2024

Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Martech

MARCH 22, 2023

Among the clients for whom we manage RFPs, we see more requests for technology platforms that help marketers execute and innovate faster. Or the vendor didn’t offer training. Today’s vendor marketplace makes the RFP process much more challenging if you don’t have someone to do the work. So be ready to jump.

Enterprise Management 98

Enterprise Management Marketing & Strategy Marketing Strategy RFP 98

Marketing Insider Group

MARCH 28, 2024

Start scaling your e-commerce business with these simple growth hacking tactics. Then, it’s time to manage and execute your plan. As an ecommerce seller, you’ll want to A/B test your product pages since that’s where your sales happen. Once you’ve generated a few testing ideas, work on building out a testing process.

eCommerce 204

eCommerce Tactics Budget Programs Work Management 204

Martech

JULY 18, 2022

At some stage, especially if the business is seeing growth, the question arises: “Do we need some dedicated technology to automate these processes?” Automating ABM data, analytics, campaigns and workflow processes can provide numerous benefits, including the following: Improved sales and marketing alignment.

Enterprise Management 96

Enterprise Management Account Based Marketing Work Management Marketing Management 96

DemandBase

AUGUST 27, 2020

I truly believe this is the number one challenge for most Sales teams—not knowing where or how to spend their time when it comes to prospecting, customer upsell/cross-sell opportunities or working active net-new opportunities. How do I manage and prioritize my time? Lean into your company’s sales enablement program.

DemandBase 52

DemandBase Personalization Cross-Selling Demand Generation 52

Sprout Social

NOVEMBER 23, 2022

Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. Tip 6: Onboard and train employees. Tip 7: Set an internal promotion schedule. A brand amplification strategy has cross-team benefits.

Linkedin 109

Linkedin Paid Content Tips B2B Thought Leadership 109

Binary Demand

JUNE 12, 2023

However, managing and enhancing email campaigns can be time-taking. With the help of automated email campaigns, companies can regularly follow up with important decision-makers involved in the purchase process. Even onboarding, upsell, cross-sell, and customer profiling can be simplified and streamlined.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

However, managing and enhancing email campaigns can be time-taking. With the help of automated email campaigns, companies can regularly follow up with important decision-makers involved in the purchase process. Even onboarding, upsell, cross-sell, and customer profiling can be simplified and streamlined.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Sprout Social

NOVEMBER 3, 2022

Think of this as your official communication channel–the way you keep your audience informed on the latest and greatest from your organization, manage current events or crisis communications and effectively answer service-related questions or address concerns. Your PR team might use your official channels to cross-promote media placements.

Social Marketing 108

Social Marketing Work Management Business Marketing Management 108

Hubspot

OCTOBER 15, 2020

There was a time when selling products was simple. How to create a plan that will help you win more sales. It’s the different places you sell your products, right? You sell your lines straight to their end-users. Retailers – Businesses that sell products to their end-users. Sales can happen online or offline.

Distribution 68

Distribution Optimization Marketing & Strategy Work Management 68

Zoominfo

JUNE 25, 2021

You wouldn’t run a modern sales team without a solid set of goals. These are metrics that prioritize and improve sales performance and yield valuable specifics like percent of team meeting quota, average on-target earnings, and sales cycle length. KPIs should match the specific needs of your sales team.

Sales Management 100

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 100

Metadata

FEBRUARY 7, 2024

In fact, research conducted by Frederick Reichheld of Bain & Company, who’s also responsible for creating the Net Promoter Score (NPS), found nearly a decade ago that a 5% increase in retention can increase profits by 25-95%. Yes, Product Marketing leads that, but that [the planning process] should be a team effort.”

Product 52

Product Marketing & Strategy Marketing Strategy Planning 52